The Philadelphia-based viaul analytics and marketing company, Curalate, states it created algorithms to figure out how more than 30 picture features, like color, lightness or saturation, might effect your Instagram success. To generate these insights, the specialists analyzed over 8 million images from the mobile photo-sharing network. I am assuming this also counts for Instagram’s competitors like Pinterest (if not then Curalate needs to provide some proof please).
Some key findings…
– Photos with a high volume of blues and other cool colors seem to generate more likes than photos with warm red and orange.
– Dominant single colors in images are also more successful. Pictures with clear single hue generate 40% likes than others.
– Less color wins. Don’t flood your pictures with too many flashy and vibrant colors. Less saturated images generate 18% more likes than wild and vibrant ones.