Having sporty kids is fantastic…, and sometimes challenging. Sometimes parents push them not enough to go for their next sports dream. Sometimes parents push them too much and don’t see their weaknesses, and the support they need. And, sometimes kids themselves do whatever it takes to become the next Olympic hero – maybe 2016 in Rio.
If you have a young Olympic hopeful kid, give them support, give them hope, give them a challenging home, and then as parents you will get support by a clever brand… “Let the spills begin.” is one of the best slogans I have heard and seen in the last two years!
Well done Publicis!