Digital Death – Celebs social life gives real life

This campaign is one of the most remarkable ideas I have ever seen where Social Media can underline it’s potential. This week some of the world’s most famous celebrities have committed “Digital Death”. How? They stopped posting on Twitter and Facebook profiles to raise awareness and money for World AIDS Day.

Starting December 1st VIPs like Lady Gaga, Justin Timberlake, and Usher won’t be active with their digital lives to generate money which will help save millions of real lives affected by HIV/AIDS in Africa and India.

Are you missing your celeb social output? Well, then go to, get their output back by making a donation. There won’t be any updates on their social streams until 1 mio. USD is raised and there is quite a way to go from 160K at the moment…