Tag Archive for: Video

Google Plus – When the leaders chase the leader's strategy…

As Facebook and Twitter are becoming stronger and stronger, the search giant Google had to do something about it. Especially, after Google Buzz did not really take off. Google more or less had to announce some new social networking tool as a leading technology company.

Now the baby is born. It is called Google Plus… So we are going from Google Buzz to Google Plus. Sounds similar, doesn’t it? However, it isn’t

With Google Plus the brand wants to “make sharing on the web more like sharing in real life”. A video explains how Google Plus works and you can decide if this is for the classic user, or just for the advanced web nerds…

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This example illustrates how leading tech brands are challenging the success of other leaders from leading tech companies. It looks as if they cannot afford to miss out on a leading trend, need to start and copy, and then create their own “Me too” product or solution. However, the challenge is to create the simplicity, design, user friendliness and fascination around that new platform. And if a companies strength is technology and development of software, then it will become difficult to challenge a leader’s strategy that relies on the ease of human behavior, their conversations and interactions… and vice versa.

Still, they all do…

Spot On!
Google Plus offers a bundle of exciting and interesting features that other platforms don’t have in that evolved technological perfection (yet). The technology is good, no doubt. It has great functionality. OK. However, the question will remain if it will become a killer for Facebook as another challenging social network platform? Google’s leaders will definitely chase the strategy and tactical efforts of the Facebook & Co. to be part of the social networking game in the future. Nevertheless Bruce Lee once said: “Simplicity is the key to brilliance”. From a strategic business perspective, I would add: If simplicity of a Me Too product cannot trump the leader, ask yourself if the users will benefit from it. For Google Plus, I personally doubt it…

Update 2011: Social Media Revolution Version 3

It has become a classic for all social web evangelists in the last three years. Now, we have version number 3. I am talking about the videos called Social Media Revolution (versions number 2is here). Those videos that tell us the story how the social web changes and takes over our offline world. If you believe it or not…

Last week, I have written about how fast the social web is changing the world in only 60 seconds. With this video we get some more data. And again, I will be raising the question if we understand the challenge of reading infographics properly from a business perspective. However, I am sure I will see this video again in many presentations in the next months.

This latest version contains the data and statistics as of June 2011. All Social Media Revolution videos were created by Eric Qualman from Socialnomics.

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82% of word of mouth conversations are face-to-face

The word of mouth and research company Keller Fay Group and Google have collaborated to understand the effects of the Internet and Internet enabled devices on word of mouth conversations about brands – and the Google Business Youtube channel published some findings now in a video.

In the US there are 2.4 billion conversations involving brands on a day, and the question is what role do various types of media play in this process? The study -based on 3.000 responding adults- comes to the conclusion that the vast majority of word of mouth conversations still happens face-to-face (82%).

However, the internet is the leading source of information motivating conversations. TV is already number two media to trigger word of mouth conversations. Google searches directly inform 146 million brand conversations a day, says the video. Are we surprised? Well, I wasn’t…

Obviously, Google would not publish it, if search wasn’t the main initiator in conversations as the study claims. According to the study, search is also said to outperform social media when it comes to credibility and likelihood to purchase decisions.

The study video concludes to mention the importance of search which is the leading source that inspires and informs, and thus triggers word of mouth brand conversations, followed by e-commerce with 7%. Social Media and branded websites are coming in at the same level.

Spot On!
The findings illustrate the importance to connect offline and online brand activities. Although search definitely has a major impact on our purchase behavior these days, and especially Google with all their opportunities and different service offerings, I would definitely stress that brand advocates also have a major impact on word of mouth conversations when using them to empower social media capabilities. The study did not use these special people as “online channels” of course. However, think about brand advocates and how you could leverage your brand with them.

PS: The full video can be seen here…

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Future of the Internet in 2015 (Video)

Not far away, right? 2015 is in only four years…!

However, people keep thinking about how it will change our digital lives. Well, watch the great infographic video “Digital Life: Today and Tomorrow,” created by NeoLabels and scripted by Inés Leopoldo of Mitsue Venture.

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Digital Life: Today & Tomorrow from Neo Labels on Vimeo.

A great Twitter campaign or just a brand campaign?

Some Twitter campaigns from companies and brands are outstanding and become brilliant case studies. This one from a Turkish telecoms company keeps users engaged on the micro-blogging platform by using most common Twitter features. Just by removing post-it’s for a chance to win the phone, Twitter users spread the word around the new technology with 56,000 Tweets around the competition over the 3 days that the activity was run. The “crossword puzzle like” competition ended with users trying to get a celebrity to Retweet them to win the phone. Nice idea…!

However, there are some questions that arise from this Twitter campaign case study for me…
Are such campaigns only possible with heavy Twitter and mobile users?
Is this campaign buzz getting out of the inner circle of the heavy social web users?
What is the long lasting ROI effect this creates (if at all it does)?
Are such campaigns more efficient from a branding perspective than using PR briefings?
I am sure you can think of many more questions…, right?

If this is an outstanding social media case study, then it would be good to hear what makes this campigns so compelling? Wanna watch the video and give me your views? Really looking forward to it…

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News Update – Best of the Day

About one year ago Twitter started introducing their new monetization model: Promoted Tweets. Twitter expects 150 Mio. USD revenue this year with the program. Now, one year later the first “success story” have been published, and Gordon Mc Millan writes a nice summary “Do Twitter ads work?“. Not really, it seems…

Is tablet computing changing the future of the whole computer industry? Who can say that today? However, since tablets are equipped with advanced sensors like high-resolution cameras, augmented reality has become an interesting opportunity to facilitate help for customers, i.e. in the form of manuals. Metaio explains in their latest video how this works…

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Have you ever wondered why Microsoft bought Skype? This infographic by Jess3 might have an answer for you. The infographic highlights the dynamic of geosocial networking, and the relative size of social networks, like Skype, Twitter or Foursquare among others.

Study: Succession planning – HR Execs don't give best grades for leadership roles…

According to an online study conducted by Right Management, HR and talent management executives give not the best grades for the quality of their own organizations’ leadership pipelines. The poll by Right Management surveyed the 1,262 executives. It found that there are gaps in the leadership areas of most companies in North America. Just 6% of organizations were reported to have future leaders identified for all critical roles.

The Poll Question…
Do you have future leaders identified for critical roles in your organization?
6%: Yes, for all critical roles
17%: Yes, for most but not all critical roles
55%: Yes, for some critical roles
22%: No, not for any critical roles

“We learned that organizations are all over the map when it comes to implementing a coherent leadership development program. (…) A majority of organizations seem to have ‘some’ critical roles covered, but that’s barely reassuring. What’s really striking is that fewer than one in five has no one slated to take over any key positions. And we’re not talking about small companies.” Michael Haid, Senior Vice President, Right Management

Succession planning seems to be growing when executives rated their leadership pipelines, and were asked if there had been any recent change in their organizations’ approach. 57% stated that succession planning had become a higher priority in the past year. 17% replied it was made a lower priority.

“There’s a growing recognition that management succession is no luxury. Board members, executives and business leaders are now openly acknowledging that talent management plans —which include succession management — are absolutely essential for sustained performance in today’s organizations, as talent is now seen as one of the only competitive differentiators left,” (…) “The world is chaotic and unforeseen events can change a company’s situation overnight, so having a depth of leadership talent as well as a genuine plan for all eventualities are more important than ever. In fact, weak bench strength throughout the company can erode employee engagement and reduce overall performance.”

Spot On!
It is reported by Haid that the study shows how the need for succession planning is becoming more evident, but actual succession management strategies and implementation plans are lagging behind. The question stays whether succession planning is not been overseen by “replacement planning” for key roles very often. Scotiabank offers some education with four videos in their Get Growing for Business blog. For me succession planning is all about the challenge of businesses to continously evaluate the USP of their valid business reason to find evidence for their employees. It is the basis to be able to handle the daily business challenges. It is vital for the long term health of your business, brand and product strategy.

Google Survey: 39% US mobile users take their mobiles to the bathroom

Google published a survey (in partnership with the independant marketing research firm Ipsos OTX) and present insights into how U.S. consumers use their smartphones. A video presents key findings from “The Mobile Movement: Understanding Smartphone Consumers”.

The research, conducted at the end of 2010 among 5,013 US adult smartphone Internet users, was meant to better understand how smartphones are used in consumers’ daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.

Some of the key findings of the study don’t show special new insights. However it illustrates that we are not alone anymore in our bathrooms any longer. We are taking our friends, business partners and our social graphs to the bathroom… by using our smartphones like we used to read our newspapers or magazines in the past. Google states that 39% admit to having used their smarthone while going to the bathroom.

Some more findings…
– 93% use smartphones at home
– 81% browse the Internet
– 77% do search for information
– 72% do parallel use of smartphone and other media (over 30% like watching TV)
– 45% use smartphone to manage their daily lives
– 20% would give up their Cable TV for using their smartphone

Obviously, Google wanted to find out how smartphone users access search via their mobiles. And no suprise there as well. Search is the leading website type accessed (77%). It helps consumers access information like News (57%), Dining (51%), Entertainment (49%) , Shopping (47%), Technology (32%), Travel (31%), Finance (26%) and Automotive (17%).

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Spot On!
Interesting from a marketer’s perspective is that the report actually finds that mobile advertising is engaging. The research states that after seeing an ad (on print, online or mobile) 71% of users search on their smartphones. A remarkable 82% of users notice mobile ads, and of those 49% purchase (!), 42% click on it, 35% access the website, 27% contact the business. This shows the new power of mobile marketing for companies and that marketers should have a close look at mobile marketing opportunities in the future.

PS: And if 39% of people use their iPhones in the bathroom, I don’t want to know how many use their iPads to read the latest news or watch a video, and how this increases the average “bathroom staying time”…

5 stairways to "Why should we use Twitter…?"

Rainer Sturm / pixelio.de

This is one of the question, I still get asked frequently by many friends, fans and business decision makers in webinars or seminars: “Why should I (or we) use Twitter?”

The answer is so simple, so obvious, so broad. Just as broad as the opportunities and chances that are opening up when people listen to Twitter.

Twitter is like a stairway to a modern social personality which is self-defining, enlightening and inspirational…

I listen so we are…
I follow so we can rate and like…
I get followed so we show interest in lives…
I learn so we see peoples’ latest thoughts, visions and ideas…
I share so we keep people connected as a never running dry fountain of inspiration…

This is why I use Twitter and why you, your company and your employees might do so as well. And why I manage my Twitter account myself, and don’t let anyone else manage it – no matter if private or business. Or as Twitter says in their new video… “Follow Your Interests. Discover Your World. Twitter”.

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News Update – Best of the Day

In the US, almost 80% of children between the ages of 0 and 5 use the Internet on (at least) a weekly basis. This is the results from a report by Joan Ganz Cooney Center and Sesame Workshop. The report, assembling data of seven studies, also illustrates the increasing parallel consumption of different formats of media at the same time. Some key findings: 60% of kids under the age three watch video online, 47% is the amount television accounts for those using all formats of media and 36% of kids between 2 and 11 use internet and TV simultaneously. It is also interesting to see how the use of mobile phones is on the rise in the young age target group. Of children ages 6 to 11, 20% own cell phones,
compared with less than 12% five years ago.

Stop talking to your mobile, talk to me! This could be the message that arises from a post that Rohit Bargava posted under the title “Overtweeting: Are We Becoming Socially Antisocial?”. And I think this is a valid question to ask ourselves these days: Is social media becoming a conversation killer and going against the odds of the Cluetrain Manifesto? I would say: No! It will just take some time to find the right balance. Let the hype period move on. Let people understand that the world is changing. Then we are becoming Socially Social. It is just a matter of accepting that the world is changing, that technology will become our bred and butter, and that we see how much more we could participate in information around people we know. Agree?

Old school versus new school. This was the motto when Mike Ferry met Matthew Ferrara at the Coldwell Banker Generation Blue Conference where they had an intense debate if “social media is stupid”…

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