Tag Archive for: Media

Google+ for Business (Infographic)

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Although the world is discussing how Pinterest becomes the next Social Media rockstar and how it will revolutionize the world of social networking, it might be worthwhile seeing how far Google+ has become a valuable social networking platform for business.

Chris Brogan and the guys from Blueglass have created a nice infographic which give some good insight and tells you why Google+ is the place to be and why business pages are taking networking to the next level.

20 Cases: Crimes Committed & Solved On Facebook (Infographic)

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There is more and more engagement how the police is using Social Media to solve their tasks. Some weeks ago, we showed how the Police used blogs to create awareness around crime topics and cases.

Now, another infographic was published by the Criminal Justice Degrees Guide. The infographic illustrates how Facebook played an essential role in solving 20 criminal cases. With Facebook it becomes more interesting for the Police to track down gangsters and cyberstalkers by posting inappropriate status updates.

Via Muhammad Saleem

Augmented Reality for kids – Sesame Street

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Qualcomm is always working on new opportunities for Augmented Reality. One of their latest kind of blew my mind. This new technology solution not only enables developers to create some new app in minutes, it also really connects the offline and the online reality.

Now, Qualcomm comes up with an Augmented Reality app for kids which is illustrated with the Sesame Street character Erni and Bert which Netbook News just published. Both characters come alive immediately when putting them on a specially designed board, or when you put a television screen on the board.

Just imagine what opportunities this offers in terms education and knowledge you can integrate in this technology. Smashing!

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The value of being "Linkedin"

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Although some people still mess about the value of social networking, some platforms have already proven their success and benefit for companies and brands. From a B2B point of view, LinkedIn and Twitter are probably the two platforms that make most sense to marketers.

If Facebook has some value for brands that might be seen more from a B2C perspective. LinkedIn and Twitter have immediate B2B business impact. And business people predominantly use it for people searches it seems to understand their 3 Ps of their business: profession, position and potential.

LinkedIn is the star in this space in terms of business input, lead generation and some deep information exchange with their groups. This infographic from OnlineMBA states some valuable and interesting data about LinkedIn…

– 150m+ professionals globally (LinkedIn company profile stats – February 9, 2012)
– 44m+ members in EMEA region (LinkedIn company profile stats – February 17, 2012)
– registered business professionals from over 200 countries
– executives from every Fortune 500 companies
– 74% have a college degree, 26% even a graduate degree
– 1% of users are responsible for 34% of the traffic
– 1 million new users every 12 days = equals 1 new user per second
– 69% of users with at least $60K annual income
– 39% of users with more than $100K annual income
– 2 Billion people searches in 2010

Pinterest: First facts & findings (infographic)

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Pinterest is making the world crazy these days in 2012. Are you on it? Sure, most of the Social Media guys out there are exploring ways to make money with it. The funny thing is: You don’t need more than 16 employees to rock the Social Media sphere. That’s the actual size of the company.

A company called Lemon.ly collected some interesting data from the platform Pinterest. They found out that 10 million users are on Pinterest already, 97% of Pinterest’s Facebook fans are women, and it is obvious how the platform might have an influence on designers and marketers.

Some more findings and facts…
– 12 million monthly unique users
– 10,4 million registered users
– 9 million monthly Facebook-connected users
– 145% daily user increase in 2012

What is your perception of the platform? What is the main difference to picture and photo sharing platforms like Flickr, Picasa or Instagram? And what is the benefit using the platform from a business perspective?

Community Shopping on the street – NET-A-PORTER.COM's Window Shop

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Augmented Reality shopping is definitely a new trend these days. NET-A-PORTER have launched their Augmented Reality Shopping Windows in different capitals around the world like Sidney, Munich, London, Paris and New York.

The following video demo comes from late last year’s Fashion Night Out celebrations in London and New York. It will be rolled out globally now for the new Karl by Karl Lagerfeld collection. Consumers need to download the NET-A-PORTER iPhone/iPad app, then visit the stores and can use the Augmented Reality like a new shopping experience.

When pointing the iPad camera at the window, this will publish 360 degree product models doing their best on a video catwalk. It also displays product information, the clothes price and obviously the ability to purchase immediately.

Isn’t this a cool idea to offer a 24/7 shopping life? These doors are always open in the future. Well, ok their online shop as well but it is a different kind of shopping experience right…? Community shopping on the street…

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THX for sharing!

Edelman Trust Barometer 2012: CEOs down, Social Media getting better…

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Year on year, Edelman’s Trust Barometer checks the credibility and trustworthiness of politics, companies, CEOs and media from a quite generalistic point of view.

The findings for this year were published in the 2012 Edelman Trust Barometer, a global survey which came out yesterday in its 12th year. The survey offers insights from over 30,000 people in 25 countries with the main focus on “Informed Publics”. By “Informed Publics” Edelman sees college-educated people between 25-64 years of age that are among the best earners in their countries and describe themselves as heavy consumers of media information.

Obviously interesting for me were two things… How are people trusting CEO’s after CEO’s criticized their marketers some month ago in a study by the Fournaise Marketing Group. And also, how are consumers worldwide gaining trust in social media as a source of business information.

Let’s start with the CEOs first.

When Edelman asked respondents how credible information coming from a CEO would be, 38% replied they would trust the information. Although this sounds not bad, it is a 50% dump from last year and the biggest drop since Edelman started doing the survey 12 years ago. And although government leaders were less trusted than CEOs, in more or less all the countries responding, 49% would want to see an increase of government regulation of business.

And how about consumers’ trust in Social Media?
Well, let’s put it that way… Social Media is on the rise but still lags behind corporate websites and traditional media. So, you marketers should better not rely solely on Facebook, Twitter and Google+ pages.
The 2012 survey tells us that 14% of respondents see Social Media as a trusted source of company information — an increase of 6% to one year ago. But it’s still getting the lowest trust score of the four options shown below. This comes close to the trust in company websites (16%). Traditional media still is top of “news pops” (32%).

Spot On!
So which business is trusted most? Technology companies are most trusted with 79% saying they believed tech companies do the right thing. Indian, Chinese and the United States tech companies earn most trust, UK, France and Germany rank lower. Trust in financial services companies and banks soars, and those companies are the least trusted businesses. 47% said they trusted banks to do what is right. 45% saying they trusted financial services companies.

Who do you trust? Would you agree with these Edelman findings?

At Mercedes augmented-reality lets gestures communicate

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Some weeks ago, we have discussed the opportunity for car manufacturers with in-car internet access that KPMG sees as the “norm” in the near future. If this is to come true, then concepts like the Mercedes’ Dynamic and Intuitive Control Experience (DICE) is not far of, and the car windshield might get potentially more impact in terms of delivering essential contextual driving information.

The system was shown at CES for the first time and seems not to be too far away bearing in mind that we have seen smart windows from Samsung that become TV screens. Wether this is fiction or reaality soon, I definitely like the idea and the vision that Mercedes has…

The car manufacturer envisions complete new data transfer through windshields like seeing who is driving in front of you or getting relevant traffic data or restaurant tips. What sounds promising, might also become a challenge for the driver who needs to avoid being distracted by all that data. The Mercedes concept touches all new technology options that we know from smartphones and tablets in favor of gesture-based controls that communicate information while driving.

“With the DICE sculpture Mercedes-Benz provides a visionary perspective on how the vehicle becomes an intelligent mobility partner in the future. For this Mercedes-Benz uses a combination of Augmented Reality and natural gesture control to realize a completely new form of communication between people and their environment.”

Well, just have a look and decide if you like it or not..

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ComScore study: 31% of banner ads get lost for viewers

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© carlos castilla - Fotolia.com

Companies and brands love to book page impressions with publishers, shopping and trading sites. Users find themselves being bombarded with banner ads all over the web – and not often do these ads add any value on customer journeys and the digital shopping experience. Often they bore us (dresses and dishes), annoy us (gay ads for married people) or make us hate companies brands (you love a and get b beer brands). Real Time bidding (RTB), (Behavioral) Retargeting technology and demand side platforms (DSP) will become game changers in the ad space in the future.

Sounds good but do advertisers get what publishers promise today, just on the basis of ad impression buying? Well, not really…

Yesterday, ComScore announced their “Validated Campaign Essentials (vCE)” which is said to be a Holistic Measurement tool for verifying the effectiveness of advertising campaigns and their subsequent targeting tactics. Thus, ComScore can double-check of where the ads are being delivered, where they are positioned within a page and who’s eyeballs they meet with the optimization add-on to know where they can be better positioned and at what time. The new technology or tool (vCE) will allow ComScore check campaigns effectiveness on a demographics basis.

ComScore definitely recognizes clients need for a world of better performance with campaigns for a reasonable future of advertisements. However the good news, when you worried about the effectiveness of your last campaign, there is much worse stuff to think about…

ComScore has found, in a recent comprehensive study, that over 31% of online display ads get lost for eyeballs of potential viewers, and for some websites it is even a scary number of 91%. Reasons are obvious: Some of these ads are below the fold. User might not scroll down far enough to view them, and vice versa. Some people just scroll too quick and thus get passed them before they have been loading.

The findings also state that as many as 15% of campaign ads were delivered to viewers outside of the targeted media plan places. An average of 4% of ad impressions found viewers in locations that weren’t on the plan, or where products weren’t available. Do you still wonder why the above mentioned banner campaigns reach us? But ComScore works on the issue…

“One big issue with internet advertising is that not all ads that are served end up being seen. This is a core issue raised by the Making Measurement Make Sense (3MS) initiative. In order for marketers to have the same confidence in the digital channel as they do in TV, we need measurement around the visibility of ads.” Mike Donahue, EVP, Strategic Partnerships, ComScore

Spot On!
Google will penalize companies and platforms that have too many ads above the fold in the future: 3 ads per page is sufficient and strategically clever, Google advices in this video. Just imagine your banners are being delivered to platforms that are damaging for your brand. It happens. Impressions appear beside content that were defined as “not brand safe” by the advertiser. Of all tested campaigns, 72% showed up on pages that had objectionable content, as defined by the brand. Now, that ComScore and advertisers like Chrysler, Discover, E*TRADE Financial, Ford, Kellogg’s, Kimberly Clark and Kraft among others push the development of the third-party tracking, there might be hope that consumers and clients get banners delivered that are targeted the right way. Nevertheless, companies need to start thinking about the right call-to-action in order to get the right conversation figures…

Memories – History of Disruptive B2B Innovations

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Sorry, if I am getting emotional in this post… After far more than 1.000 posts, there must be one that is more personal than the rest of this blog: Memories.

I haven’t been alive 1851. Well, I am not alone on that one, right…?! No, I haven’t changed the world.
Obviously. Many of the companies on this infographic could not make this happen…

However, in 1999 something happened that I did not expect those days, or when I started my career in the B2B marketing and media world. It was disruptive in my B2B marketing life. Ok, I admit it was no innovation…, maybe some tiny idea and thoughts were those days. It was a milestone for me personally. And a tipping point in my business experience…

Getting an award is something that gives people a career kick. No Grammy. No Oscar. No… whatever. Having an award from the company that is mentioned at the beginning of this chart is something special to me, especially when you were young, inexperienced but eager to become better and better in business. When United Buisness Media bought CMP in 1999, I achieved a Salesperson of the Year award from CMP. Big emotions, big memories, I can tell you…

Seeing JESS3 and Eloqua mention CMP in their history of disruptive B2B Technolgy Innovations infographic brought back these long forgotten memories. I haven’t seen anyone mention CMP for years…

This infographic is not only rewarding the importance of content marketing, it also shows that content marketing will remain to be relevant and thrilling in the future. However, it might shift more and more from text to audio-visual touchpoints? We will see…

PS: Thanks to Mai Nguyen to ping this through to me…