Tag Archive for: Infographic

Reasons why businesses move to the cloud

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Small companies see the trend, bigger companies are following. Evernote, Wuala, Dropbox, or SafeSync were kind of the first movers and shakers of the cloud wave. Today, more and more businesses are moving their tasks and workplaces to the cloud.

The reasons are manyfold. Sometime it is their competitors that are a step ahead, sometimes it is the smarter working trend which allows employees to work anytime, anywhere at any project. Sometimes it is an IT setup, maintenance and support factor.

More and more companies see the advantages and collected some evidence that it offers mow productivity and flexibility. The cloud solves HR flexibility problems and offers new IT opportunities and destroys IT maintenance issues concerning service and support which the infographic by Yorkshire Cloud illustrates. The main benefits that the Cloud Computing Survey Outlook under 521 IT pros saw were…

– 61% appreciate the instant scalability
– 54% found cost savings as an argument
– 53% prefer the easier management of IT

Forecasts indicate that by 2014 the use of cloud services will increase 27% from 2010. The cloud computing industry is expected to grow to 240 Billion USD by 2020.

Are you seeing your company move to the cloud?

Study: Largest global corporates get over 10 million mentions a month; Twitter rocks, YouTube grows massively

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Companies in the Fortune Global 100 get a total of 10,400,132 online mentions in a month. Twitter is the catalyst for them as it generates the majority of these mentions. However, YouTube is the rising star this year. This is the main findings of the third annual Burson-Marsteller Global Social Media Check-Up, which also includes new data provided by Visible Technologies.

The study states that the majority of the big corporates (87%) are using at least one of the major social platforms. The main growth can be seen at YouTube with 79% of companies now using a branded YouTube channel (57% in 2011). The average performance figures showed more than two million views and 1,669 subscribers. The development is illustrating the importance of integrating original multimedia content that can be shared on the social networks.

Twitter is still the rock-star among the popular social networks in terms of corporate usage. 82% of Fortune Global 100 companies have at least one Twitter account with an average mention of 55,970 times on the 140 character platform. The importance of Twitter ca be seen in the fact that stakeholders are following global companies closely.

Compared to 2011, the average number of followers per corporate Twitter account almost tripled to 14,709 from 5,076. On Facebook, the average number of likes per company page has increased by 275% in two years to 152,646 likes this year.

“People want to interact and connect with these major companies, and these platforms are the bridge directly to the heart of these organizations. What’s even more impressive is how much companies are engaging back with followers. Seventy-nine percent of corporate accounts attempt to engage on Twitter with retweets and @-mentions, and 70 percent of corporate Facebook pages are responding to comments on their walls and timelines.”
Burson-Marsteller, Chief Global Digital Strategist, Dallas Lawrence

Some more findings of the study…

– Fortune Global 100 companies have an average of accounts of: 10.4 Facebook pages, 10.1 Twitter accounts, 8.1 YouTube channels, 2.6 Google Plus pages and 2.0 Pinterest accounts.
– 74% of companies have a Facebook page
– 93% of corporate Facebook get weekly updates
– 48% have joined Google Plus
– 25% are on Pinterest

And whatever else you might want to know about the Top Global 100 you can find here, or within their infographic….

How mobile is exploding in 2012

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The world is talking mobile. Desktops are dead. Smartphones and tablets are rocking! The market for mobile is massive and continues to grow around the world. Mobile is redefining the world we live in, the way we interact and the way we communicate on a daily basis.

The following infographic by Trinity explains nicely in a collection of stats how much the mobile market will influence our daily shopping behavior in the future. You just have to have a look at some numbers…

Worldwide, there are 6 Billion mobile subscribers. Obviously some own two devices which means that probably not 87% of the world population has one. The biggest growth comes from China and India that account for 30% of the growth. In only the last three years, developers have thrown 300.000 apps on the market. One of the main reasons why 1.2 Billion users access the Internet from their mobile devices. And the winner of all this development? Google! They sign 2.5 Billion USD in mobile ad spendings a year.

Mobile is exploding all over the world in 2012. And no marketer can dare not to see this development…

How to detect the ROI of Social Media

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Remember when we found some statistics by the Fournaise Marketing Group that mentioned how weak business credibility of marketers in the eyes of their CEO’s is? According to the study 73% of marketers lack business credibility. In the end, it all comes down to what…? Correct: Sales!

Still, 77% of CEO’s think, marketers are not much focussed on sales… according to then study.

The only way marketers can prove their business efficiency is by making their bosses clear how marketing drives sales. However, the question is how Social Media can be beneficial in this process as it is redefining the ROI model that we know from the past. Do marketers need to change their point of reference? Does it matter to look at Social Media numbers, or is it better to focus on business figures? In my eyes the later helps marketers detect the secret sauce.

CEO’s might love marketers for a good promotion. Yes, awareness is never bad. However, they value a sales story creates is much higher. It tells everyone how their lead generation campaign led them to the last sales success which made their pockets full of money. And just imagine how marketers could use that for their social efforts…!

The following infographic by InventHelp gives some insights in how to value social reports for business results. How can marketers determine the ROI of their social media activities? What motivates consumers to like a brand on Facebook? How do successful campaigns on the social web generate the right customers that buy?

Why employers should rethink their attitude towards Social Media…

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Many interesting infos have we seen concerning how companies and employers are seeing and opening up their minds about Social Media usage in their offices.

PayScale now comes up with an interesting collection of data based on how employers have adapted Social Media usage for their employees. Some key findings are in the following infographic which makes clear that companies are still in a control mode and have their difficulties becoming “The Social Enterprise”.

– Just a bit more than half of the companies (53%) have a formal social media policy.
– Still 42% of companies don’t allow any forms of Social Media activity at work.
– The smaller the company the more likely the company has a Social Media policy in place.
– With 65% the retail industry is the most evolved industry sector, followed by manufacturing and biz support.
– Energy companies are least likely to use Social Media versus media companies that do encourage their employees.

Spot On!
The infographic shows that there is some kind of ambiguity in the adoption of Social Media inside companies. Although most companies see value in employer branding, in recruiting people through Social Media platforms (80% according to LinkedIn) as well as for external communication like promotions, marketing and PR, many companies still don’t want to go the final mile in transforming their company into a “Social Business”. So, why are they banning the use of these platforms, if they see ROI for their employees in working with it? Isn’t the open and transparent use of Social Media in business more important for the future than it has ever been? For marketing and HR ok, for the rest of the employees not?

Just think about the fact that two out of five Gen Y workers rate Social Media above a higher salary (well, they don’t have kids and family liabilities…). When 56% don’t want a company than bans Social Media companies should rethink their HR strategy and see the value in a Community Centric Strategy…

Facebook: Most Engaging Brands

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On their way to the IPO planned for later this week, some new data released by the social marketing firm SocialBakers might boost the company valuation from Facebook to a new level. A new infographic takes a look at which global brands have the best Facebook presence.

With 901 million registered global Facebook users, the numbers show that only 17% of the Facebook members are based in the US. The impact and opportunity for companies is massive. The five biggest companies generate each more than 26 million fans with Coca-Cola being the winner, calling 42 million fans their territory on Facebook – more than 21%! The runner up are Starbucks that are best in the food retail sector and Converse.

The SocialBakers figures also show the winning countries where global brands are most engaging their audience. Although the U.S. might be ahead of other countries in population penetration with brands like Starbucks, McDonald’s or Xbox. Brazil is the number two with L’Oreal Paris and Trident (Kraft), India number three with Vodafone and Pepsi, and Germany at least number 10 with McDonalds as well.

It was interesting for me to see that the fastest moving global brands are Halls, Axe, and Nokia – brands that have left my scope of attention in the last three years. Now, it would be freaking cool if we knew which ones of the 488 million mobile users are the most active on brand engagement?

Which brands catch your attention most and where are you most active?

Frequent traveler are the most connected worker

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What is almost as important for business travelers as water and food? Smartphones and tablets. They are slowly placing themselves as top necessities. Being accessible at airports, at train stations, or on the tube is simply improving by mobile tools which make them the most connected power users of these tools. The question is whether mobile devices make them more effictient in their business efforts? I think they do…

Business Traveler's Mobile Dependence Infographic, created by PC Housing

Business Traveler’s Mobile Dependence Infographic created by PC Housing

How the Fortune 500 use Social Media in 2012

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How do the Fortune 500 use and evaluate Social Media sites? Please find a great infographic by Go Gulf that illustrates some of the key Social Media statistics for the biggest corporate players.

Here are the key points…
– 23% already have a corporate blog.
– 58% have an active corporate Facebook account.
– 62% have an active corporate Twitter account and have tweeted from in the past 30 days.
– The biggest number of blogs is in specialist retail industry.
– The insurance industry gets the highest number of Facebook pages.

The next two years will definitely show some massive changes in the adoption of Social Media in big enterprises which we acknowledge in different meetings and seminars these days.

What do you think about this adoption of “Social” in companies?

Google+ for Business (Infographic)

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Although the world is discussing how Pinterest becomes the next Social Media rockstar and how it will revolutionize the world of social networking, it might be worthwhile seeing how far Google+ has become a valuable social networking platform for business.

Chris Brogan and the guys from Blueglass have created a nice infographic which give some good insight and tells you why Google+ is the place to be and why business pages are taking networking to the next level.

20 Cases: Crimes Committed & Solved On Facebook (Infographic)

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There is more and more engagement how the police is using Social Media to solve their tasks. Some weeks ago, we showed how the Police used blogs to create awareness around crime topics and cases.

Now, another infographic was published by the Criminal Justice Degrees Guide. The infographic illustrates how Facebook played an essential role in solving 20 criminal cases. With Facebook it becomes more interesting for the Police to track down gangsters and cyberstalkers by posting inappropriate status updates.

Via Muhammad Saleem