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The life of non-profit organizations depends on relationships. One reason why social media is such a great opportunity for them. Alexandra Samuel explains in five good points why non-profits are good at social media. And there is a lot of information in this post how businesses can profit from non-profits… Time is money and still […]
Although a study shows that 36% of internet searches lead to negative results, Microsoft and Google are still fighting their virtual competition for the best search engine – Bing vs. Google. Now, an eye-tracking study by User Centric offer a first look in the success of both. In sponsored links Bing performed better… “However, sponsored […]
Sometimes you read a study and think: “Ah, this is interesting information”. So, you write about it in a News Update. And then, you stumble upon it again, and think twice about the research. This happened to me with the ‘Ad Effectiveness study’ conducted by Forbes. And browsing through it again, my feeling was that […]
The difference between Facebook pages and Facebook groups is…? Well, if you still don’t have the proper answer… OK, here is one of the finest explanations by Howard Greenstein that I found on the web for those companies that evaluate on smaller or bigger interaction on Facebook. Companies still ask what the return for investing […]
Three examples how to use social media for medical needs and purposes… UNICEF – The association are running a campaign to raise money to eliminate a preventable disease that kills a child every three minutes: newborn tetanus. Physicians – See this presentation on how physicians use social media in medicine (US example). Medicine 3.0 25 […]
For top management there is a significant change in how to run a successful company – not only because social media turns the world upside down. On his blog, Gary Hamel, Visiting Professor of Strategic and International Management at the London Business School, gives some insight in a two-day work-shop of top managers and what […]
A recent study from Marketing Profs and Forrester Research amongst 300,000 marketing executives and other management professionals, conducted in late 2008, offers insight in the latest b2b marketing strategies, budgets, tactics and attitudes. The key findings are that marketers have three deeper needs for the future: measuring effectiveness becomes increasingly important (i.e. webinars and search […]
Cloud Computing spaltet die Gemeinde der IT- und Business Entscheider immernoch. Eine aktuelle Studie des IT-Beratungshauses Avanade zeigt, daß Cloud Computing zwar Punkte bei Wirtschaftsentscheidern sammelt, aber ebenso wie das Thema Social Media haben die meisten von ihnen laut der aktuellen Studie Sicherheitsbedenken und befürchten Kontrollverlust. So wird der Umzug in die virtuellen Rechnerwolken wohl […]
If you are on Twitter there are three things we don’t like: people that talk to much, the speed of the service and the interruption time. Now, there could be a new alternative to Twitter called Flutter. This nanoblogging service will restrict users to blogging in 26 characters or less. A new blogging trend? At […]
The latest report from Bredin Business Information (BBI) finds that SMB’s will not become customers with the common marketing strategies: Marketers are going online while small and medium-size companies are still living the offline world of direct mail and tradeshows. The two surveys by BBI, conducted in late January and February, combine the findings of […]