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In den letzten Wochen bin ich immer wieder gefragt worden, wo der Unterschied zwischen Content Manager und Community Manager denn nun genau liegt. Und die Frage ist berechtigt. Zahlreiche Projekte sowie auch Stellenanzeigen (siehe angefügte Beispiele) verdeutlichen mir, dass beide Positionen sehr oft in einem Atemzug genannt werden. Die Erwartungen und Aufgabenbeschreibungen an einen Community […]
There are different ways to illustrate how fast the Social Web is growing these days. For two years my favorite “real-time” resource -based on studies and research data- was Gary Hayes Social Media Count. And I am sure, you have all seen this great little widget already… However, we also have to keep up with […]
Almost two years ago, I have written about the development on Twitter that positive comments are not rated in a way they should (in my eyes). Those days I asked the question if the RT (Retweet) becomes a killer for the positive blog comment. Many people tapped my shoulder virtually and agreed with my observation. […]
One thing leads to another. Today we could transfer this quote to: One search leads to another social activity, and vice versa. And this interconnection of web-strategy tactics amplifies the user’s purchase decisions. A new study from GroupM and comScore states that 40% of consumers who search for products to purchase are taking a social […]
In the last weeks, I have been in the process of letting some of the publishers in our company know that the world of communities and forums is changing. The reasons are quite obvious: The world is getting social. New standards will become mainstream and as people have many registrations processes, passwords and combinations of […]
One-on-one interview with John Hernandez John Hernandez is General Manager of the Customer Collaboration Business Unit (CCBU) at Cisco, which provides contact center and interactive voice applications to enterprises and service providers. In this capacity he oversees product and market development, and is closely involved in the business with the Cisco sales force and partners. […]
This campaign is one of the most remarkable ideas I have ever seen where Social Media can underline it’s potential. This week some of the world’s most famous celebrities have committed “Digital Death”. How? They stopped posting on Twitter and Facebook profiles to raise awareness and money for World AIDS Day. Starting December 1st VIPs […]
A new study “Socializing Your CEO: From (Un)Social to Social” by Weber Shandwick found out the majority of CEOs from the world’s largest companies —64%— are not social. The definition of “not social” means that the world’s top 50 companies are not engaging online with external stakeholders. It shows us that most of them are […]
It’s been a rumour in the industry for quite a long time now: Facebook and Twitter are becoming indirect shopping platforms and their buttons can boost sales. A recent survey by the research firm Gartner Inc. discovered that most of the users appreciate and take suggestions from their friends through social networking sites before purchasing […]
If there are more and more people engaging with brands on the social web, the opportunity to collaborate with the social community becomes a lucrative meaning for brands – and their product strategists. These managers could open up a new “external R&D department” when they use social technology in order to increase product innovations by […]