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There are not many case studies on how to leverage social media for business and how to engage customers, partners, and press with social media. One great company example offers Cisco. Mia Dand summarizes Cisco’s approach on openness, transparency and ROI. And if you find the time see also the example of the American red […]
Als ich meine Vision des Personal Web Managers geschrieben habe, dachte ich, es wird sicherlich bald eine solche Dienstleistung des Reputation Coaches für aufstrebende Manager oder stark im Web aktive Persönlichkeiten geben. Derzeit ist interessant zu beobachten, wie sich dieser Plattform-Markt für persönliches Reputation Management in Position bringt. Es steht eben viel auf dem Spiel: […]
Daß Kundenkommunikation kostenintensiv sein kann, ist kein Geheimnis mehr. Die aktuelle Studie ‘Reality Check 2009’ des Softwarehauses novomind AG zeigt jetzt, daß Unternehmen mehr als fünf Euro pro Kundenanfrage einsparen können, wenn sie ihre Beratungskanäle automatisieren. Denn bisher nutzen beraten neun von zehn Unternehmen ihre Kunden noch über die gängigen Kommunikationsoptionen E-Mail, Telefon und Kontaktformular. […]
Personal branding is the way to stand out of the crowd and being noticed in some special way in the business world which makes you unique. It is your value proposition for the future of your career. In a session at the webinale09 I held a speech about ‘Career 3.0 – split between personal branding […]
Brainstorming… ! This is a project which needs your help in order to start saving the future of the web in all its facets… A post for you, me and all of us platform owners, web maniacs, companies, advertisers, affiliates, social medians and web workers to do some brainstorming and share some thoughts on the […]
Dell is the social media super-hero these days and one of the most named examples of social media intelligence. At least, if we believe in a lot of blog posts… Last week, Dell reported in a blog post that their Twitter account @DellOutlet earned more than $2 million US dollars in revenue. Money that can […]
The life of non-profit organizations depends on relationships. One reason why social media is such a great opportunity for them. Alexandra Samuel explains in five good points why non-profits are good at social media. And there is a lot of information in this post how businesses can profit from non-profits… Time is money and still […]
Although a study shows that 36% of internet searches lead to negative results, Microsoft and Google are still fighting their virtual competition for the best search engine – Bing vs. Google. Now, an eye-tracking study by User Centric offer a first look in the success of both. In sponsored links Bing performed better… “However, sponsored […]
Sometimes you read a study and think: “Ah, this is interesting information”. So, you write about it in a News Update. And then, you stumble upon it again, and think twice about the research. This happened to me with the ‘Ad Effectiveness study’ conducted by Forbes. And browsing through it again, my feeling was that […]
Alarm on the American local SEM advertising front… 50% of Google’s self-serve advertisers get lost as clients the following year, reports Silicon Alley Insider based on a study by Clickable. If you are from the advertising industry, then there is no way around this makeover of Don McLean’s American Pie about media and advertising… The […]
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