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Content strategy becomes more and more important as customers approach companies and get engaged in company buzz. In order to be prepared companies should have a good content strategy in place. Shay Howe writes about the relevant tactical steps involved in developing a content strategy and offers great case studies with it. Marketers want to […]
Eine aktuelle Fallstudie von Breakingpoint (THX to Jeff Bullas) unterstreicht die weitreichenden Möglichkeiten, die das Social Web bei der Lead Generierung offeriert. Im Mittelpunkt der Strategie stehen dabei als taktische Massnahmen integrierte Emailkampagnen und Social Media Ansätze, welche über verschiedene Plattformen angegangen werden. Die Messung der Ergebnisse zeigt vorzeigbare Zahlen… 55% aller Leads kommen von […]
Are you surprised when somebody says Facebook is better than Twitter for marketing purpose? Amy Porterfield cites a report by MarketingProfs called ‘The State of the Social Media Marketing’. The report delivers great insight in social media usage by marketers, tactics and strategic approaches. With the rise of thew social web, governance for social networking […]
People are asking me quite often, what it takes to become a smarter social businessperson? I was about to write a post about it. But my strategy works along Jeff Jarvis words: “Do what you can do best and link to the rest!”. And yes, I have found that Don Reisinger at Gigacom has written […]
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What happens when you ask SMB’s on their social media usage?. Here is the answer: A report interviewed 1,000 small business owners with fewer than 100 employees and wanted to know their attitudes and marketing plans for 2010. The key findings… 31% don’t use social media because their customers don’t use social media. 29% don’t […]
Let your kids do social networking! Why? Parents might argue that social networking could “harm” their childrens education performance. A study by the University of New Hampshire now suggests that social networks aren’t as damaging to students’ grades as parents might think. Earlier this year, Dominos was the negative example for social media usage in […]
Your company thinks about limiting or restricting the access of social networks during working time? You better have a second thought about it… A recent study states that for the net generation social networking has become a crucial part of their business life. It is so central to their lifestyle that it becomes one of […]
Facebook and it’s privacy settings is becoming a running issue for the social networking sphere. The Guardian is focusing on the topic that splits the members in two groups: campaigners against their new data setting and those who cannot find the “big deal” in it (not surprising, if you think about the Attention Deficit Syndrome […]
Although web 2.0 provides all the benfit for e-learning, the use is till low. The study “Benchmarking Online Operations: Snapshots of an Emerging Industry” by the consulting company Eduventures shows that the education they offer is still based on “rudimentary, text-based technology”. This stands in contrast to webinars, web-conference or any kind of podcast or […]
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