This author has not written his bio yet.
But we are proud to say that The Strategy Web contributed 1034 entries already.
Are you surprised when somebody says Facebook is better than Twitter for marketing purpose? Amy Porterfield cites a report by MarketingProfs called ‘The State of the Social Media Marketing’. The report delivers great insight in social media usage by marketers, tactics and strategic approaches. With the rise of thew social web, governance for social networking […]
People are asking me quite often, what it takes to become a smarter social businessperson? I was about to write a post about it. But my strategy works along Jeff Jarvis words: “Do what you can do best and link to the rest!”. And yes, I have found that Don Reisinger at Gigacom has written […]
http://codex.wordpress.org/Introduction_to_Blogging#Managing_Comments
What happens when you ask SMB’s on their social media usage?. Here is the answer: A report interviewed 1,000 small business owners with fewer than 100 employees and wanted to know their attitudes and marketing plans for 2010. The key findings… 31% don’t use social media because their customers don’t use social media. 29% don’t […]
Let your kids do social networking! Why? Parents might argue that social networking could “harm” their childrens education performance. A study by the University of New Hampshire now suggests that social networks aren’t as damaging to students’ grades as parents might think. Earlier this year, Dominos was the negative example for social media usage in […]
Your company thinks about limiting or restricting the access of social networks during working time? You better have a second thought about it… A recent study states that for the net generation social networking has become a crucial part of their business life. It is so central to their lifestyle that it becomes one of […]
Facebook and it’s privacy settings is becoming a running issue for the social networking sphere. The Guardian is focusing on the topic that splits the members in two groups: campaigners against their new data setting and those who cannot find the “big deal” in it (not surprising, if you think about the Attention Deficit Syndrome […]
Although web 2.0 provides all the benfit for e-learning, the use is till low. The study “Benchmarking Online Operations: Snapshots of an Emerging Industry” by the consulting company Eduventures shows that the education they offer is still based on “rudimentary, text-based technology”. This stands in contrast to webinars, web-conference or any kind of podcast or […]
Social network users love to spend time watching videos according to the latest Nielsen figures. The total amount of time spent was 999.4 million minutes in October – an increase of 98% to 2008. People watched 349.5 million videos (up 45%). Facebook was the No. 1 online social networking and blog platform for video consumption […]
Talking about new trends on the social web, marketers always love the point of view when brands are involved. They love to negotiate, as I call it, on the “cost per engagement (cpe)” level. Businesses and their communication suppliers always try to get customers engaged in brands. Some years ago, this was difficult. Now, it […]
The Strategy Web GmbH
St. Ulrich Str. 3c,
86922 Eresing,
Tel. 08193-9974127
Mob.: +49 (0)171-9577828
