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Die meisten meiner Follower und Fans werden mitbekommen haben, daß mir die Verwirklichung des Paid Service Gedankens sehr am Herzen liegt. Es wird Zeit, daß sich auch wertvoller Content vermarkten lässt. Aber bitte nicht die Diskussion um Paid Content, sondern weiterhin zukünftig bei Paid Service bleiben. Was die Verlage nun über Jahre nicht geschafft haben, […]
The customer service world around us is changing with the social web, new technologies, and especially mobile apps. The question is how much this is effecting our perspective of the real offline world around us. A new technology is evolving that is beginning to connect the offline and the virtual world from a customer perspective […]
In the last 12 years, the credo of my business life was “Customer First!”. It surprises and disappoints me when I experience poor customer service. Or when I hear from unhappy friends, colleagues or relatives telling me stories about how companies treat the centre of their business: customers. Last week, when I was thinking about […]
If your company sells children (car) seats, diapers, baby buggies or lipstick, when it comes to engaging at-home moms you may think about social networks. At least two recent reports from the Retail Advertising and Marketing Association (RAMA) conducted by BIGresearch as well as another one conducted by Lucid Marketing and analyst Lisa Finn in […]
Is the marketers attitude towards traditional advertising changing as all marketers are looking for engagement? PepsiCo is challenging social media efforts big time this year and will not invest in an expensive super bowl campaign. A budget of 20 mio. USD will be invested into a social media campaign. Mashable has all the facts… If […]
How much value has social networking for young-people? While a study shows the huge amount of time American children spend on the web, a new study by the University of Virginia shows the benefit of social networking for the well-adjusted. ”The best-adjusted young people were far more likely to use social media as an extension […]
How many mobile phone users work with the mobile web today? A new study out of the UK states that 76% of mobile phone users don’t use their mobile to access the web. Even worse sounds the fact that 60% of respondents do not own a mobile with Inernet access (though 30% of those are […]
It sounds unbelievable but a study by the Kaiser Family Foundation states that the average young American spends every waking minute — except for the time in school — using a smart phone, computer, television or other electronic device. Those ages 8 to 18 spend more than 7 1/2 hours a day with such devices. […]
Content strategy becomes more and more important as customers approach companies and get engaged in company buzz. In order to be prepared companies should have a good content strategy in place. Shay Howe writes about the relevant tactical steps involved in developing a content strategy and offers great case studies with it. Marketers want to […]
Eine aktuelle Fallstudie von Breakingpoint (THX to Jeff Bullas) unterstreicht die weitreichenden Möglichkeiten, die das Social Web bei der Lead Generierung offeriert. Im Mittelpunkt der Strategie stehen dabei als taktische Massnahmen integrierte Emailkampagnen und Social Media Ansätze, welche über verschiedene Plattformen angegangen werden. Die Messung der Ergebnisse zeigt vorzeigbare Zahlen… 55% aller Leads kommen von […]
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