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In the last four weeks, some of the users of The Strategy Web might have seen a small icon on the right hand side of my blog called ‘SocialSpace’. You might have wondered what it is. Or how to use it. Here comes the answer. Now, that the team around the eblizz founders, Jeanette Okwu […]
An apocalytic vision of the advertising future? A prevision of advertising mistakes? Or just a gag of a digital event-organizer that wants to wake up the advertising industry? Or does the event need more attendees? Maybe it is just a simple commercial clip? Or is it even meant to be spread the viral way (well […]
Using a web analytics tool is one of the essentials when businesses want to get some insights on their customers’ movement around their websites. The Cosmos blog shows 10 useful website analytics tools. And before you ask: The tool I am using is Statcounter. If your company has a fan page profile on Facebook, there […]
A recent study by Irbtrax, a SEO Internet Marketing firm, tries to determine which platform is the best fit for a particular business application or niche. So, the results of the study is not saying the one or the other is better, but the results give some good basic orientation for marketeers. Category 1: Traffic […]
A new report by Barracuda Networks on the company’s newly launched security research portal unveils a truth that was already found in this Harvard study some months ago: Twitter users are not as social as they might seem. Although Twitter is probably the fastest growing social network, most of its 50 million accounts seem to […]
Today, we keep this links list as short as possible… Adam Singer tells us how to architect a social web marketing and PR strategy. Ellen Davis interviewed Julie Bornstein (Senior Vice President, Sephora) about the ROI of social media – an interesting case study of a successful retail brand. The new Apple iPad commercial shows […]
In the last months, all social business networkers on LinkedIn have shared the same experience. They have received different invitations from people all over the world with the following invitation text… “I’d like to add you to my professional network on LinkedIn. – Surname Name” Short, targeting, and easy to understand – for everybody all […]
Embargoes have become very popular in the PR industry with the rise of personal blog publishing. This video made me laugh as it shows the funny side-effects of embargoes…
“Connecting offline and online is one of the biggest challenges in our today’s business world” – You might have heard my credo somewhere. Now, Willis Wee created the big social media marketing plan for those companies that need an easy visualization – looks nice to me. How PR and social media can collide in one […]
The web service company Flowtown has created a nice piece of visualization about the way in which social engagement is changing. You should also read the comments on their blog post to get some more numbers and insights on how the social web world is changing today.
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