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Most companies wonder how the purchase funnel looks like when consumers evaluate products they think about buying. A recent study from ATG helps: 30% of consumers reach out to more than three commerce channels to research a product and make a purchase. This shows that retailers and merchants need a broader cross-channel approach to boost […]
The paradigm shift friom nubers to relevance become more and more important – and the user’s social lifecycle puts tables upside down in business – by Mahendra Palsule. When I talked about the importance of relevance some years ago, people laughed and said, this is never going to happen as numbers are key for business… […]
In the last four weeks, some of the users of The Strategy Web might have seen a small icon on the right hand side of my blog called ‘SocialSpace’. You might have wondered what it is. Or how to use it. Here comes the answer. Now, that the team around the eblizz founders, Jeanette Okwu […]
An apocalytic vision of the advertising future? A prevision of advertising mistakes? Or just a gag of a digital event-organizer that wants to wake up the advertising industry? Or does the event need more attendees? Maybe it is just a simple commercial clip? Or is it even meant to be spread the viral way (well […]
Using a web analytics tool is one of the essentials when businesses want to get some insights on their customers’ movement around their websites. The Cosmos blog shows 10 useful website analytics tools. And before you ask: The tool I am using is Statcounter. If your company has a fan page profile on Facebook, there […]
A recent study by Irbtrax, a SEO Internet Marketing firm, tries to determine which platform is the best fit for a particular business application or niche. So, the results of the study is not saying the one or the other is better, but the results give some good basic orientation for marketeers. Category 1: Traffic […]
A new report by Barracuda Networks on the company’s newly launched security research portal unveils a truth that was already found in this Harvard study some months ago: Twitter users are not as social as they might seem. Although Twitter is probably the fastest growing social network, most of its 50 million accounts seem to […]
Today, we keep this links list as short as possible… Adam Singer tells us how to architect a social web marketing and PR strategy. Ellen Davis interviewed Julie Bornstein (Senior Vice President, Sephora) about the ROI of social media – an interesting case study of a successful retail brand. The new Apple iPad commercial shows […]
In the last months, all social business networkers on LinkedIn have shared the same experience. They have received different invitations from people all over the world with the following invitation text… “I’d like to add you to my professional network on LinkedIn. – Surname Name” Short, targeting, and easy to understand – for everybody all […]
Embargoes have become very popular in the PR industry with the rise of personal blog publishing. This video made me laugh as it shows the funny side-effects of embargoes…
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