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Have you ever though on the impact of your logo and your web design? Why do they matter? If you haven’t, read Jennifer Schiff’s post on this topic and profit from great storytelling – and it is also a nice piece of content for enterprise brand managers. PS: The story of the logo creation for […]
Nachhaltigkeit in Social Media fordert Unternehmen Social Media hat sich innerhalb kurzer Zeit zu einem neuen Element im Mix der Unternehmens-Kommunikation etabliert. Unternehmen und Agenturen erkennen zunehmend mehr Chancen, die ein Social Media Engagement bietet. Sei es in der Marketingkommunikation, in der PR, im Vertrieb, HR oder Sales. Über die neuen Möglichkeiten wird nicht nur […]
Every social media expert out there loves talking about The Cluetrain Manifesto and it’s impact on the future of our marketplaces. Now that the Cluetrain is more than 10 years old, I am trying to follow it’s creators in order to see how their views have changed. One of the founders Doc Searls -after Christopher […]
TGIF! And to celebrate this week, I keep this end of the update very short. A company called Kam Lock, a chinese restaurant, understands how to put the whole social web euphoria upside down. Enjoy your weekends!
It is always interesting to see how companies are trying to sell their products and services with advertisements referring to two essential factors: time and money. Most of their marketeers can imagine the impact and effect of them on customers. The proof was often missing (also for me). After some years of searching, I found […]
A new study by Jobvite states that 73.3% of responding companies turn to social networks to recruit new employees. The reason is obvious: Success! Almost 60% reported that they have successfully hired a new employee through social network sites like Facebook, LinkedIn or Twitter. The key findings of the study for companies that recruit through […]
The FIFA WorldCup is over. The matches are played. Spain is the new World Champion. The team really has deserved to get the Copa del Mundo (…not only because they won against Germany.. ;-)… ). Now that the tournament is over I thought about it and asked myself, what were my management take-aways from the […]
If there are more and more people engaging with brands on the social web, the opportunity to collaborate with the social community becomes a lucrative meaning for brands – and their product strategists. These managers could open up a new “external R&D department” when they use social technology in order to increase product innovations by […]
Mit einem neuen Service Angebot adressiert Youtube die Lean Back Gesellschaft. Und das mit einer cleveren Idee: Man verbindet den personalisierten Youtube Account und macht ihn zur Broadcasting Show. Das Angebot mit dem Titel Lean Back ging jetzt live und macht sich auf eine neue (oder alte?) Perspektive des Internet TV-Watching werden. Für die Navigation […]
Looking at pictures is one of the most important first steps when people evaluate relationships, if it be in social networks or real life. OkCupid, a popular American dating site, now released some interesting findings to which kind of pictures people respond most. “Women responded more often to pictures in which the man is looking […]
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