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What is the future workplace going to be like? A question many of us have been asking themselves in the last years. Jason Fried, founder of 37signals did a great presentation at TEDtalksDirector on why work doesn’t work at work. As managers look into the future of work, some tools and techniques affect the productivity […]
Although Facebook is seen as a danger from a user’s perspective in terms of data capture, it offers great opportunities for businesses. Companies better see “the Facebook opportunity, get their site and grab their buttons” suggests David Carr. What are the targets for companies engaging in Social Media in 2011? The “2010 Social Media Benchmarking […]
The Social Web has it good sites and also some parts where human kind should be thinking about the communication development – especially if the language suffers from extensive and fast use of user generated content production. This brings the English Spelling Society to think about it and do some research. The result… Among the […]
When somebody used to work for Google there is a lot of knowedge to be shared. And I thought, I could learn more about SEO techniques and tactics. Vanessa Fox did work for Google (apart from inventing Webmaster Central), and so I thought, I need to read the book Marketing in the Age of Google. […]
Ecommerce is developing rapidly. And although users are said to be slow in adapting new technology, they expect their retailers to embed the latest trends and technology in their websites. As this will increase the sales potential of a business, companies should carefully listen to top 10 tactical trends by Michael Piastro which will help […]
Nespresso loves to do commercial story-telling. In my eyes this is done in a really effective and impressive way. Although the commercials are produced for TV, they make their way from a buzz point of view on the web when you look at the social media metrics. The number of likes, ratings, comments and “embedded […]
We all experience this phenomenon on a daily basis in business. In meetings we spend hours listening to the stuff that has been said for years. No new input, no fresh approach, no disbelieve. People love to tell each other what everyone already knows. And those who really address new topics and thoughts often fail […]
Finally, Twitter starts their first trials rolling out their first advertising into individual users’ Twitter streams. The first clients are from Starbucks, Red Bull and Virgin. This new monetization strategy called Promoted Tweets was announced some while ago and will kick off addressing Hootsuits’s 175 million users with showing them paid tweets. Interested to see […]
How will the future of the workplace look like? I have my views: flexible working hours, mobile offices and driving busness by networking outside of the office. Generally speaking, I love to share ideas and thoughts that I come across like these work displacements. Now that Porsche and VW (partly) banned access to social networking […]
Manchmal liebe ich die um die Ecke gedachte Welt der Kreativen. Und wer hat gesagt, dass Print nicht wirkt? Print wirkt. Wenn man die richtigen Ideen hat… Manche nutzen das sogar, um mal wieder Wireless zu arbeiten.
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