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Yesterday, I came across a good post by Adam Singer that inspired me (as well as his comment to my comment) to finally explore a bit on the phrase: “evolution by revolution”. I don’t know whether this phrase is new, or invented by me but I would love to claim it as my invention. And […]
The latest market outlook by Deloitte predicts that in 2011 social networks are likely to surpass one billion unique members and may deliver over 2 trillion advertisements. Although this sounds impressive, it is modest compared to other media, the CPM remains low and the market share remains at only 1% of the global online ad […]
Do bank customers want ads in their checking accounts? Whether or not we like it, banks think about ways for new monetization opportunities but also try to strengthen loyalty programs of other companies. The big alignment of the industry and the end of the plastic loyalty card? Banks just ad links to the last transaction […]
One-on-one interview with John Hernandez John Hernandez is General Manager of the Customer Collaboration Business Unit (CCBU) at Cisco, which provides contact center and interactive voice applications to enterprises and service providers. In this capacity he oversees product and market development, and is closely involved in the business with the Cisco sales force and partners. […]
The World Economic Forum will host its annual meeting in Davos from 26-30th of January 2011. Year on year prominent business people and politicians discuss at the event the state of the world from economics to political issues up to environment topics. In 2008, I have written about the first Social Media approach of the […]
Early adopters show big interest (see study) in location-based platforms like Gowalla, Foursquare or Groupon and obviously Facebook Places. Though only 4% of the US internet users use it, and probably the number is even lower in Europe. Nevertheless, Check-Ins could become the pull mechanism for offers on location-based direct marketing campaign in the future. […]
When I first came across the KLM Surprise idea, I thought “cool customer service”, “very modern approach” and “nice use of a Social Media campaign”. It seems KLM engages in how to make their clients happy, how to understand personalized customer service of the future and how to use social media to reach out to […]
Das Marketing-Magazin Absatzwirtschaft, eines der deutschen Top Marketingblätter, hat vor ein paar Wochen für seine Printausgabe die “führenden Werbeblogger” Deutschlands interviewt. Für mich war die Tatsache eine Ehre, das man neben “Indiskretion Ehrensache” und “Off the Record” auch The Strategy Web zu einem der “führenden Werbeblogs” in Deutschland zählt, sowie zum Interview bittet. Natürlich hätte […]
The latest research by McKinsey & Company states that companies embracing Web 2.0 opportunities have more chances to gain market leadership and step ahead of their competitors than companies that are less Web 2.0-savvy. The research was interviewing 3.249 companies as part of its annual Web 2.0 survey. The study concluded that “networked enterprises” are […]
This social media case study by Leo Burnett Worldwide called “David on Demand” is really something to be shared with my readers. It is outlining the success of an unprecedented social media experiment. Users were able to control the actions of a man through Twitter and then view the experiment live via 24/7 video streaming […]
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