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I am wishing you all a great Easter! Today, we just want to share some fun. And as you will have some time to think about life, here is something to think about… Think about the new ROI metrics in the future. And we better rethink if we don’t spend more time with our real […]
Are Boomers trying to be younger than they are? Are they just identifying themselves from a brand perspective with a more youthful mindset? Are they buying the latest product trends of brands? A recent study conducted by WPP’s The Geppetto Group states that adults -especially Baby Boomers- are seeking brands that mirror an optimistic feeling […]
Some day sago, I have written about the changing atmosphere since social media monitoring companies are moving into the CRM sector. Andrew Hunt discusses the issue if “Sales is killing Social Media?” and explains how B2B sales is changing from both sides: Customer are at least “spectators” according to a Forrester study. The question is […]
I have always quoted that there is a future for print. In trains, in planes and on quiet places where you will always be on your own… However print might need some partner media: mobiles… to becomes 3-D reality in combination with them. The Commonwealth Bank used a Sydney computer graphics firm called Explore Engage […]
This is one of the question, I still get asked frequently by many friends, fans and business decision makers in webinars or seminars: “Why should I (or we) use Twitter?” The answer is so simple, so obvious, so broad. Just as broad as the opportunities and chances that are opening up when people listen to […]
At the moment, it is cool for companies to create their own infographic. Every day, there are many of those in my timeline and becomes harder to track what is good and what is for the bin. This visualization from InfographicWorld explains nice and easy the process of sharing that pushes people to a snowball […]
A good explanation why Apple often wins against competitors. Just see how they behave. Sure, no one of their competitors will comment here… A nice copy of the Facebook referential advertising idea? Google +1 comes in late but follows the line of an old guest post I wrote a while ago on Mediamind blog (formerly […]
Every year, you create a quote that you use either to explain your business, to justify what you are doing or to establish some kind of heritage for those that you think are interested in what you are saying. Last year my quote was “Talking is online, silence is print!”. Although, I have had many […]
In the US, almost 80% of children between the ages of 0 and 5 use the Internet on (at least) a weekly basis. This is the results from a report by Joan Ganz Cooney Center and Sesame Workshop. The report, assembling data of seven studies, also illustrates the increasing parallel consumption of different formats of […]
Die Arbeitswelt verändert sich. Die Menschheit fägt sich, ob Social Software, Social Media, Social Networking oder Web 2.0 harte Arbeit ist, oder die Produktivität der Businesswelt an den Abgrund treibt. Geht es nur um die Erhöhung des persönliche Reputationsindex, des Personal Scoring Index, oder ergibt sich nachhaltige Lead Generierung -erst kürzlich als Salestainability umschrieben- und […]
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