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It is always a challenge to find good stories for Earned Media. They center around trust in custromers, believe in their desire to want the product, reunion of interests and the power of the community. Ideally, your marketing idea also includes some kind of innovation. HonestTea was my favorite case study so far. Now, the […]
After the first day of the istrategyconference in Amsterdam, I briefly wanted to share some insights in how Twitter caught some famous quotes about “What is Social Media?”. The people who brought these quotes up in their presentations, or the people that (re-)tweeted those might forgive me if I am not quoting and linking back […]
When you are working in the UK, you want to get more information about the people who are your colleagues, especially from a social point of view. And I found an interesting study on how the inhabitants of a very much digital country is changing their habits. A recent study by eXpansys of 3,000 people […]
IBM just recently published their study “The State of Marketing 2011”. The study that asked 300 online and direct marketers from different companies, industry sectors and sizes gives some interesting insights. – Marketers are not only trying to go “measurement, analysis and learning”. The next challenge will be “IT support of marketing needs”. – Marketers […]
Marketers see many studies like one of the Morgan Stanley reports which state that there are more social network users than email users. And especially in the B2B sphere the research makes clear that 80% of business buyers today say that they find their vendors as opposed to vendors finding them. Tony Sambito writes advices […]
Almost two years ago, I have written about the development on Twitter that positive comments are not rated in a way they should (in my eyes). Those days I asked the question if the RT (Retweet) becomes a killer for the positive blog comment. Many people tapped my shoulder virtually and agreed with my observation. […]
Is Social Media a sales tool for retailers? A study by Forrester Research and GSI Commerce says Social Media has almost no influence on online purchasing behavior. The survey shows that social media rarely leads directly to purchases online — less than 2% of orders were the result of shoppers coming from a social network. […]
BrightEdge recently uncovered with a research project that social profiles of most leading brands don’t rank well in Google. Although many companies still invest a lot of their budgets in SEM/SEO activities, most of them forget to increase their social media presence from a search results perspective. The research reviewed 200 of the world’s top […]
Google published a survey (in partnership with the independant marketing research firm Ipsos OTX) and present insights into how U.S. consumers use their smartphones. A video presents key findings from “The Mobile Movement: Understanding Smartphone Consumers”. The research, conducted at the end of 2010 among 5,013 US adult smartphone Internet users, was meant to better […]
Leadership was, is and will be the most challenging sauce for successful of the future. Have you ever thought what the perfect ingredients of a great leader are? Sarah Robinson has asked her followers on Twitter and created a nice summary. It inclu four priorities in various answers: integrity, inspiration, intelligence and the right portion […]
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