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Müssen sich DAX 30 Vorstände auf sozialen Medien zeigen? Sollten Sie dort Transparenz, Offenheit und Networking vorleben? Was bringt das Social Media Engagement dem DAX 30 Vorstand, wie steht es um Authentizität, und haben die Personen nicht “wichtigere” Sachen zu tun? Spannende Fragen, die es zu diskutieren gilt und die sicherlich permanent an die Unternehmenlenker […]
What will companies say if employees want to bring their own devices to work? How about security issues and support opportunities for companies? A real challenge for the future when we look at an Irish study that interviewed 164 students in secondary school and at third level in order to understand how this generation is […]
About 5 years ago, I quit smoking. In those days, I stopped from enjoying one package a day to none – in only one day. Just by having a strong will and an appropriate reason, I was able to get away from it. We are responsible for our own health. We know it is not […]
In the last weeks, I have spoken with many clients and interesting people in the industry, whether QR codes are still an emerging topic for marketers, or if the trend goes thanks to the latest innovation from Layar. The new Layar technology let’s the importance of QR codes in some way vanish… So, the question […]
All people engaging in the Social Web are eager to pull, push and share all kinds of specializing topics in different areas of thoughts, interests and visions. In some way these people define a new development where the work of generalists is being cut into workload of networks of narrow experts or specialists. At least, […]
Die Zeiten in denen Out-Of-Home eine reine Offlinewelt und Social Media eine abgekapselte Onlinewelt war, sind heute vorbei. Die Cola Rivalen Coca-Cola (Friendship Machine) und Pepsi (Social Vending Machine) übertrumpften sich erst kürzlich in innovativen Getränkemaschinen. Nun geht der Hype in eine neue Runde… Als ausgemachter “MINI Brandvangelist” sind mir die neuen LED-Billboards in Berlin […]
Epipheo Studios created many funny videos around the modern business and social web world. If you still wonder why Google Plus has some value for the future of Social Networking, and if you will need it in the future, just think about segmentation and the clever (however challenging) usability. Or just watch this video which […]
Die internationale Strategieberatung Booz & Company hat sich mal den DACH-Markt mit einer Social Media Studie vorgenommen, wie jetzt die WUV berichtet. Die Studienergebnisse klingen euphorisch: 80% der Entscheidungsträger prognostizieren, dass Social Media einen höheren Stellenwert im Tagesgeschäft der Geschäftsführer ihrer Unternehmen einnehmen wird. Eine gute Nachricht… Große Unternehmen beabsichtigen demnach eine Budgeterhöhung um 22% […]
The vision of Big Brother is still one that separates the generations. Some are scared, some don’t even see that they are engaged to make things happen. But what happens if Augmented Reality becomes Augmented Humanity and merges the world of tomorrow with Visual Search? What a new form of sensual contextuality and the internet […]
It seems to be a love and hate relationship: Executives and Social Media. On the one hand, companies see how critical a social business strategy is for their business. On the other, they still don’t know how to harness the value of the new modern media landscape and the feedback channel online world. This is […]
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