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When I was a kid, my grandparents had a little pub. Nothing special. Nothing glamorous. Just a comfortable meeting point for friends or business partners to catch up for a drink. The best day always was the “market day”. Merchants were setting up their booths at the marketplace in the little village my grandparents were […]
The prime time for TV broadcasters is 7 p.m. to 11 p.m., for radio it is all about commute time, and for the web it is completely different. While news sites have their peak in the morning and midday, the internet at 7 pm. Social Media sites have their main usage time in the evening […]
Setzen die deutschen Unternehmen Google ein, oder nicht? Wenn ja, wie und welche Produkte des Suchmaschinenriesen werden bevorzugt? Und die alles entscheidende Frage: Bringt es ihnen etwas? Die neue Studie ” Faktor Google – wie deutsche Unternehmen Google einsetzen” des Instituts der deutschen Wirtschaft Köln hat 11.000 repräsentativ ausgewählte Firmen um ihre Meinung gebeten. Die […]
Manchmal ist es gut, wenn man sich ein wenig Zeit lässt im Leben. Zeit, um auszuschlafen, um Kraft zu sammeln, um nachzudenken. Die dmexco 2011 war ein Erfolg, keine Frage. Die Macher sind glücklich. Die Aussteller erstaunt, ob der vollen Hallen und des qualitativ hochwertigen Publikums. Die internationalen Vertreter lobten die hervorragende Organisation. Was aber […]
Can we access the internet if we have nothing to drink anymore, if our water is poluted? No, we can not! Sometimes, adults should ask themselves about, and quickly start to re-think, the values that they hand over to our kids. I am happy to have spoken with mine about this topic last year around […]
Facebook is not new? Well, correct… Facebook is complete new! It writes our lives… I just realized how Facebook ruled my last three days offline and online… On Tuesday, I was shaking hands with Carolyn Everson, (Vice President, Global Marketing Solutions) after her presentation on stage at the dmexco Conference 2011. Yesterday morning, I enjoyed […]
According to a recent study by KN Dimestore and SocialVibe brand messages and incentives influences most consumers to pay more attention to ads. In fact, if companies combine these two advertising and brand strategies, the interaction of consumers with brands increases by 91% and brand perception by 38%. The study -which gathers data from more […]
For years now, the world has become a very high-tech place, and just like with everyone else, criminals are also becoming more astute and coming up with more technological ways to break the law. Ever since the Internet started seeing widespread use, Criminology and law enforcement officials have been playing catch-up to try and monitor […]
Steven van Belleghem from Insites Consulting is presnting findings from a global social media study with 9.027 consumers (age 15+) across 35 countries, representative for the online population for their counties on age, gender and e-commerce in Europe, the US, Australia and some of the biggest Asian countries like China and Japan. Social media around […]
Der Deutsche ist und bleibt ein Sicherheitsdenker, vor allem beim Thema Social Media beweist sich das im Web mal wieder. Da haben wir vor kurzem noch diskutiert, dass das Blokieren von Social Media am Arbeitsplatz wenig bringt und nun das… Eine aktuelle Studie des SicherheitsunternehmensClearswift mit dem Titel „Work Life Web 2011“ zeigt, dass wir […]
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