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We have already seen some really cool window shopping experience by Neet-a-Porter at the beginning of the year. However, this version by adidas NEO is actually taking window shopping to a next level: an interactive digital window concept that connects to your smartphone. With this concept, it is possible to shop at their store after […]
These days it is easier than ever to position yourself as an expert in your field…even if you are not actually an expert. It is something that more and more people are doing and this can make it really difficult to figure out who the most trustworthy sources of information (and opinions) are. Nowhere is […]
We all know that our society is changing in terms of how we are learning today. But in which way does information communication technology redefine the way we learn in the Networked Society? In an interesting video Ericsson draws a nice collection of pictures with different experts and educators on how technology has enabled us […]
In einer aktuellen Facebook Recruiting Studie 2012 hat die Firma Atenta 300 Facebook-Karriereseiten aus dem DACH-Raum unter die Lupe genommen. In der bisher größten empirischen Untersuchung zu Facebook-Recruiting wurde dabei der Einsatz von Facebookpages für die Bildung von Arbeitgebermarken (Employer Branding) und Personalmarketing in der DACH-Region nach taktischem Vorgehen der Unternehmen untersucht. Auch wenn bisher […]
This is the first commercial that integrates Twitter as the driver of a commercial – obviously for the launch of a new car: Mercedes TVC. In the TV ad, Mercedes-Benz UK gave viewers the option to select the ending of the recently launched TVC. How the ads worked? The commercials went live during the X […]
Auf der jährlich stattfindenden Frankfurter Buchmesse sucht das gedruckte Buch seine Abnehmer. In diesem Jahr präsentierten 7300 Aussteller aus über 100 Ländern ihre Werke dem Fachpublikum und dem interessierten Laien. Und mittendrin entdeckt man die neue Welt der Bücher: eBooks & Apps! In der Eröffnungsrede von Prof. Dr. Gottfried Honnefelder, Vorsteher des Börsenvereins des Deutschen […]
Unfortunately, most business owners don’t consider establishing a reputation management campaign until disaster has already struck. While taking measures to control your company reputation after slanderous or other undesirable information is plastered on the Internet is an important step, sometimes this post-situation management isn’t effective at clearing your business name. In the fast-paced world of […]
If you think that Facebook is all about sharing, then you might reconsider this in your marketing plans. Below you can find Facebook’s first advertising campaign with the title “The Things That Connect Us”. The campaign will be rolled out in over 13 countries around the world. Why Facebook starts going the commercial route? Well, […]
Ob Social Media sich als Kundenservice Plattform eignet oder nicht, wurde hier schon ausführlich besprochen. Und erst kürzlich haben wir auf dem The Strategy Web Blog klar gemacht, dass eine Beschwerde oder Anmerkung eines Kunden eine maximal Reaktionszeit von 60 Minuten erlaubt. Dennoch sind die meisten Firmen weit davon entfernt, solche Standards abbilden zu können. […]
Many companies and brands are asking themselves (and us): “How fast do we have to give some feedback or answer when somebody is pinging us on Facebook, Twitter and the likes?” Or: Do we have to give some feedback on the weekends? And the answers we have heard were quite astonishing. Many managers in companies […]
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