adidas NEO: Interactive Window Shopping Experience

We have already seen some really cool window shopping experience by Neet-a-Porter at the beginning of the year. However, this version by adidas NEO is actually taking window shopping to a next level: an interactive digital window concept that connects to your smartphone. With this concept, it is possible to shop at their store after hours without an app or scanning a QR code.

This completely interactive in-window shopping experience lets consumers flick through clothing board according to your own taste and play with a model. They are even trying on every item. So, it is easier to see exactly how the clothes look (on a model). Now, you just need to imagine how you look like in the clothes.

This is how it works: By typing in the special URL you can connect your smartphone to the window and take control of a virtual shopping bag. Any product dropped into the window’s shopping bag instantly appears on your mobile ready to save, purchase or share with friends.

You can check out this window at adidas NEO Nürnberg store for a six-week pilot test.

3 replies

Trackbacks & Pingbacks

  1. […] of you might remember the Adidas NEO approach to make their shopping windows experience more appealing and attractive. In some way Nike follows […]

  2. […] also see the opportunity of mobile car technology (Google Glass Project), Augmented Reality (IKEA), QR codes (Adidas) or “mobile storytelling” […]

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

I confirm