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Waren für Euch die Großeltern früher auch noch die “Quelle des Wissens”? Die Oase des Lücken Füllens, wenn man mal nicht mehr so richtig weiter wusste? Die Hoffnung, wenn mal die Vergangenheit die Zukunft leiten sollte? Offensichtlich scheint die Generation Y das nicht mehr so zu sehen. Fast zwei Drittel der Großeltern haben heute das […]
In prepapration of the first dmexco Night Talks moderation in Hamburg on “Mobile: The new first screen: reach, engage, measure, monetize”, sometimes studies fly into my mailbox which are reaching me just at the right time. InMobi released their second wave research report on Mobile Media Consumption at Mobile World Congress. It covers some on-going […]
Das permanente und verstärkte Anfallen von Daten dank mobiler Geräte, Nutzer-generierter Inhalte und sozialen Netzen hat ein neues Phönomen (oder sollte man sagen Buzzword) geschaffen: Big Data. Auch wenn ich schon vor einigen Jahren über Data Mining und Business Intelligence referieren durfte, so erscheint Big Data nochmal einem ganz neuen Licht – voller, komplexer und […]
In a recent report called “2013 Mobile Future in Focus” comScore released their outlook for mobile trends. The report shows the U.S. mobile and connected device landscape in 2012, which is meant to the set the stage for the international expansion of the mobile revolution. It offers insights into mobile media consumption, mobile networks, platforms, […]
Millennials book their flights, hotels and probably would love to buy their drinks via their mobiles. They all get information in realtime. And the rest of the world? Do they also have acces to the world’s latest buzz, deals and chatter? One of the latest studies by the media network and publisher for women BlogHer […]
Are we not all awaiting the “Year of Mobile”? Obviously, tablets and smartphones have made it become more sophisticated. However, most marketers still do not know how to approach this evolution from a strategic perspective. Understanding the bigger picture seems to become a leadership task. Who is using mobile tools on a daily basis? What […]
Wer das Digitalstrategie Blog verfolgt, hat sicherlich so manche Anregung im Sinne der Zukunft von Kinderbüchern und ePublishing bekommen. Heike ist da ja sehr fleißig und hat sich viel Zeit genommen auf der Buchmesse und dem Kindermedienkongress um die Zukunft der digitalen Medien für Kinder zu verfolgen. Jetzt hat Fun Maps For Kids interaktive Weltkarten […]
Startups. Welche Startups haben es geschafft in die Milliarden-Liga? Staff hat eine tolle Infografik erstellt. Sie verdeutlicht, wie viel Investment Kapital die “großen” Startups der Digitalwelt bekommen haben, wie viele Mitarbeiter sie zählen und was ihr derzeit geschätzter Marktwert ist. Nicht viele Startups haben es geschafft, sich an die Spitze der digitalen Web-Elite zu etablieren […]
Although this translation vision still seems (and the hardware framework also looks) like early stages, it defines a translation reality that could become the future of Connected TVs. Easy Way Subtitles provides translation subtitles in any language for all people watching Brazilian TV through Closed Captioning technology combined with Google Translate via mobile devices. I […]
YOu may not be the overall American Football fan. but as marketers, I would recommend taking the eight minutes and watch the commercials that make kind of the most noise on the web in terms of sharing. I am glad somebody, maybe CodByNight put them all together in one clip, and I did not have […]
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