Survey: Most CMOs and eCommerce execs lack understanding of the mobile experience
Mobile is dividing the marketers world. While some say, it is critical to their business objectives, two-thirds admit that they don’t have a strong understanding of the mobile-user experience. This is the main finding of a recent IBM Tealeaf study amoung 582 chief marketing officers (CMOs) and e-commerce leaders. For most companies it is clear how […]