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Mobile is dividing the marketers world. While some say, it is critical to their business objectives, two-thirds admit that they don’t have a strong understanding of the mobile-user experience. This is the main finding of a recent IBM Tealeaf study amoung 582 chief marketing officers (CMOs) and e-commerce leaders. For most companies it is clear how […]
There are different views on why mobile advertising is performing. However, some new studies might spread some light: one form TNS and one from SessionM which did their study in cooperation with Millward Brown. The study SessionM published today shows that consumers react positively twice as often to mobile ads… but only as long as […]
Es gibt wenige Veranstaltungen zum Thema Zukunft des Arbeitsplatzes, die mit gutem Inhalt aufwarten. So herrschte auch vor dem Kenexa-Event “Creating a smarter workforce” bei mir ein wenig Skeptis, ob nicht doch nur viel heiße Luft durch die Arbeitswelten geblasen wird. Aber meine Erwartungen wurden dann doch erfüllt. Vor allem der Vortrag des Kenexa Gründers […]
Are you still keen carrying a wallet with you for paying your stuff? I am not. I actually hate it. And I have got my money loose in my trousers very often (not seldomly ending up staright in the washing machine). Now, Paypal might have a solution for me in the future. They recently announced […]
Digital content readership is changing massively. And the guys at Uberflip have done some research around how data was used between February 2010 and February 2013 via Google Analytics and Uberflip Metrics. The infographic that highlights their findings shows how much mobile content usage and consumption is evolving, as well as how much content is […]
In 2010, I started pinning down my main message to companies and their C-level managers in one quote. Thereafter, different quotes evolved which I collected in the vision area of the “About” page. The value of such a quote is for some managers marginal and for others massive when using it to explain the transformation […]
Sometimes surveys bring out the final truth about the status in which chief marketing officers (CMOs) find themselves in. One of the latest reports by Accenture, titled “Turbulence for the CMO: Charting a Path to the Samless Customer Experience” was done with 405 senior marketers from 10 countries. It makes clear that almost 4 in […]
It is one of those iRobot myths coming true probably sooner than we are thinking: Driverless cars. Today, Cisco launched some study results which stated that 57% of respondents got no issues in trusting driverless cars to take over driving control for them. However, not all countries are alike… The study shows that emerging markets […]
In a recent Ragan/NASDAQ OMX Corporate Solutions survey, PR Daily wanted to know from over 2,700 communication specialists in which way how their businesses use social media. Now, Go-Gulf.com took some of the data and created an infographic that ilustrates the main findings. Interestingly enough, and that is also what we are experiencing these days […]
Sicherlich haben manche Eltern Bedenken, wie sich ihre Kinder auf Facebook in der Öffentlichkeit darstellen. Aber Anregungen oder Lösungsvorschläge, wie sich ihre Kinder auf dem größten Social Network verhalten sollen, fallen den meisten Eltern nicht ein. Die Gründe liegen auf der Hand: Die Dynamiken und das Wissen ist einfach nicht als Erfahrungswert vorhanden. Doch diverse […]
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