This author has not written his bio yet.
But we are proud to say that The Strategy Web contributed 1069 entries already.
Incorporating a strong SEO strategy into the design of an ecommerce website can greatly improve its chances of success. For an online shop to succeed, customers must be able to easily find it using a search engine. Whether you’re using an expensive SEO consultant or simply relying on a subscription ecommerce platform, you’ll want to […]
In an era where Big Data rules in many companies’ marketing departments, it is interesting to see where pay-per-lead marketers see the best value in. A recent survey by Business.com conducted in May 2013 of 500 active pay-per-lead advertisers (with SMB market focus) states that most B2B marketers value a buyer’s purchasing time horizon as […]
In many seminars there is a common opinion: Brand advocates and social media influencers are cast in the same mold. They are not! They are completely different kind of personalities. However, this does not say that they cannot change their roles from brands to brands. Still, the question is whether they might suddenly become both […]
Der Second Screen ist für TV-Verantwortliche ein Segen, denn laut aktueller Forschung soll der Second Screen dazu beitragen, das TV-Programm zu verlängern, bzw. den Nutzer vom Zappen abhalten. So stellt es Seven One Media in seinem neuesten Report „Mobile Barometer“ in Zusammenarbeit mit Interrogate dar. Im Report heißt es, Second Screen-Nutzer würden gerne Informationen zum Programm […]
In many seminars I have been asked this question and hey, the guys from ExactTarget CoTweet have given an answer some months ago: What annoys people when they follow brands on the social web, and what makes them like brands? Discounts we knew it. Well, if you still think it is the frequency and too […]
It is one of these questions many B2B marketers would love to get an answer: How many of the B2B business professionals that can be reached by B2B media and live events are involved in purchasing decisions or supplier selections? Well, a recent study by American Business Media’s “Value of B-to-B” report, which was based […]
It is a dream for many people responsible in the developer field: Creating a mobile app once, without the need to amend it for any screen, any device or any audience. Responsive web design is said to be able to deliver just that – one size design fits all kind of a thing. But is […]
With their recent study The Creative Group predicts that the majority of advertising and marketing executives (62%) expect an increase of their company’s spending on Facebook marketing in the follwoing twelve months – 9% more than they predcited one year ago. Not surprisingly, the advertising spend on Facebook leads the list of social ad spendings. […]
Die Vorteile der Social Logins hat Gigya Anfang 2012 beleuchtet (s. The Strategy Web Blog). Jetzt legt man mit interessanten Einsichten zu Social Logins nach. Auch wenn das Thema Social Login noch etwas umstritten ist in so manchem Unternehmen hinsichtlich der Daten-Sicherheit, so hat es sich doch inzwischen so ziemlich durchgesetzt als Standard – vor […]
Die österreichische Digitalwirtschaft weiß zu beeindrucken. Ein prächtiger Raum in der Wiener Hofburg für den Eröffnungsvortrag. Der Raum mit 1900 registrierten Gästen gut gefüllt, dazu 55 heimische und 49 internationale Sprecher sowie 22 Fach-Moderatoren. Der werbeplanung.at Summit, unter dem Motto “Innovation – Insights – Interaction”, bot so manch Unerwartetes, aber auch zahlreich Überraschendes. Wenn der […]
The Strategy Web GmbH
St. Ulrich Str. 3c,
86922 Eresing,
Tel. 08193-9974127
Mob.: +49 (0)171-9577828
