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A recent study suggests that marketers should focus more on social media advertising and native promotions. The results of the study conducted by Millward Brown Digital for MediaBrix show that these tactics are more effective than email. The respondents -300 marketers from Fortune 5,000 companies in 17 business categories- of the study answered with the […]
In der deutschsprachigen Region sind B2B-Unternehmen immer noch nicht im Digitalzeitalter angekommen. Gerade mal 31% der im Rahmen des fünften “B2B Online Monitors” befragten 187 Unternehmensvertreter haben eine ausgefeilte Digitalstrategie. Auch wenn dem Rest der B2B Unternehmen zwar die Notwendigkeit für einen digitalen Shift und den damit verbundenen Herausforderungen klar ist, so fehlt doch der […]
Was bewegt Menschen zu teilen? Welche Typen von Menschen sind das, die Ihr Wissen und interessante Inhalte online weitergeben? Das Team von StatPro hat in einer Infografik die unterschiedlichen Typologien der teilenden Onliner skizziert und in sechs “Sharer” kategorisiert: Altruisten, Hipsters, Karrieristen, Netzwerker (Connecter), Selektierende und “Boomerangs”. Die Gründe, warum Menschen Inhalte im Web teilen […]
If you are a great marketer, you always want to be ahead of the curve with your marketing team. But what talent ingredients does it need today to be among the leading experts of modern marketing? eMarketer has just come up with their latest “Skills of the Modern Marketer” report. In this report we get […]
After three years, the guys at MDG Advertising have updated their last infographic on ROI on your social media “The ROI of Social Media: Is Social Media Marketing Effective?” This new version will be helpful to challenge your business objctives, your metrics and the understanding of how to leevrage your social media reccruiting efforts. The […]
Stop reading this blog post if you are a Facebook fan. You might hate it. You might like it. Stop it! You won’t? Well then, don’t try to be a consultant and just read this and act like a Facebook user. This is our idea how Facebook could become even better… When I wrote about […]
Sometimes when I travel to speak or to moderate at events, I have no idea what I can expect from the stages, the audience, the speakers and their input. Sometimes you fly home disappointed as the news were old, the stories not exciting, the slides were shabby or even impossible for the audience to read. […]
Wie das Internet der Dinge unser Leben in einigen Jahren beeinflussen wird, das hat die aktuelle Pew Research Studie ans Licht gebracht. Für die Studie wurden über 1800 Experten befragt und viele interessante Aussagen kann man in der Zusammenfassung des Reports nachlesen. Besondere Aufmerksamkeit hat bei mir das Wort „electricity“ hervorgerufen. Laut Experten soll das […]
Buyers like cloud solutions and are looking for automation software supporting their sales efforts. These are the main findings of a recent report based on interviews with 385 prospective buyers of new sales force automation software conducted by Software Advice. Two-third of all respondents (67%) stated they are interested in sales automation software solutions for […]
According to a recent study by Marin Software, search campaigns get significantly better results when they are aligned with social campaigns. These findings are based on an analysis of $6 billion in annualized marketing campaign spendings which came from different global brands via Marin’s platform. The study shows that integrated search campaigns that were managed […]
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