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Dell: social media business or the just good marketers?

Dell is the social media super-hero these days and one of the most named examples of social media intelligence. At least, if we believe in a lot of blog posts…

Last week, Dell reported in a blog post that their Twitter account @DellOutlet earned more than $2 million US dollars in revenue. Money that can be attributed directly to their Twitter activity. This does not surprise us, having heard that Dell broke the $1 million US dollar barrier some months ago.

Nevertheless, let’s think a minute about the ‘social aspect’ of this Twitter account. The funny thing about it is that Dell is just using old marketing techniques to generate revenue via Twitter.

Or is the use of coupon codes a marketing innovation of the web 2.0 era?

These couopons come flying into my mailbox at home every day – quicker than I have time to throw them in a bin.

“Dell Outlet sells refurbished Dell products at great prices, but inventories fluctuate, making it difficult to know when products are available or on sale. Dell Outlet uses Twitter as a way to message out coupons, clearance events and new arrival information to those looking for Dell technology at a discounted price.” (quote from Dell blog)

Reading this statement, the question is what is the social media strategy? Isn’t this just good old marketing tactics? This Dell Twitter account @DellOutlet is not acting in any way like social media has been teaching companies lately.

“Listen, learn and engage” (Brian Solis) is the value proposition of social media. The customers are coming to you as they have heard about the quality and value of your product, service or business. Then, they buy and do some good word-of-mouth activity via Twitter, Facebook, blogs, rating sites etc. for your business. This is resulting in community building – not a sales channel like the Dell example.

Dell is talking, pushing and selling. It is the good old communication and marketing practice we all know from some years ago.

Why is Dell so successful? It is a matter of simple marketing technics. It follows the old sales intelligence… From more than 650.000 followers, 10% will be real followers (as you just follow when you are in the evaluation process mode before a purchase decision) = 60.500 followers. And if you are lucky company 5% will buy your product in the end = 3.025 users. This tells us about an interesting average revenue of 661,15 US dollar per Twitter client.

Ah, I love sales statistics… though admittedly, these might be taken from the easiest perspective of ROI measurement.

Spot On!
But is this Dell activity really ‘social’? It is the email marketing system – tables turned upside down. Opt-In or follower? Subscribe or unsubscribe is the question… Email promotion or social media promotion? Email spam or social media spam? What comes next in the marketers arena? And, the account is just following Dell accounts… is the client/follower really interesting for them?

Not saying this is not a very clever approach reaching out for clients… well-done, Dell.

Your views much appreciated…

How to write text ads that generate leads

In school we have learned how to write a summary in 5 sentences max. Isn’t this exactly what we need to create (newsletter) text ads that are meant to generate leads? Let’s see…

The last nine years working with customers on silicon.de, we have seen hundreds of bookings for text ads in our newsletters. In most of the cases these were meant to generate leads as we say. Now sure, leads is a powerful and impactful term ensuring the future of business, sales opportunities and save the job of responsible decision makers in marketing or sales departments.

Lead generation can be seen as collecting addresses (contact generation), profiling customer needs for products and services (interest generation), or using the direct offer for real sales or bargains (lead generation). For this post we make no distinction on the three different categories and just want to focus on the 5 sentences formula.

Headline
The number one…
The one-sentence headline is the door-opener, the eye-catcher, the first impression on your customer and your access to lead opportunities – and revenue in the end. If you fail there, the rest of your text ad will be deleted immediately in front of your customers eyes. An effect we call the ‘Skip this ad’ view…

As customers -hopefully- spend some time reading your headline (remember that this is a gift customers hand over to your business…), you should give them some kind of benefit in return from the start. So my advice is, find successful openings to create a basis for your lead generation idea from the start.

The offer. This must be written in clear words and addressing the customers needs, desires … or purse.
Examples: Get your free paper… Use 25% offer… Profit from money back…
The rhetorical question. All things that appear to be clear to customers but raise attention and/or curiosity. In Twitter days, we realized that people with rhetorical text messages generate big interest. My most-read post ended ‘… future of the business, or business of the future’. Using oxymoron is just fabulous…
Example: Don’t you want to win the lottery? Don’t you think firewalls are necessary? Don’t you think washing hands saves your health?
The advice. The world is full of questions and everyone is eager to get more insight in tools, tactics and trends which leads to even more questions. The more valuable ‘coaching effect’ we offer, the better our reputation becomes – and with that our convergence. ‘How to’ is the answer to those questions… and the reason for the headline of this post.
The ‘buzz verb’. Indicate with the first words what the (potential) customer is intended to do and what your business expectation is. This is a direct approach which is most often used for real lead generation.
Examples: Read now…, Buy now…, Follow up…, Enter data…
The ROI view. Especially in times of recession everybody is looking for better profitability. If there are ‘easy-to-receive’ options, people are open to use those and leave their data with your business.
Examples: Become more productive…, Save money by…, Increase sales with…

Body text
Sentence two to four (max.)…
The body text outlines the benefit and explains the customer how and why using the offer is desirable and makes sense. In my theory this should be done with the following 3 sentences, or optional as main ideas for your body text. Addressing the customer that is already leering to the point-of-sale (POS) …

Problem. Customers who see their responsibility have more urge to get in touch with your offer and business benefit than those who are just tangent to the issue as a tiny part of a (business) system. Target the people you are interested in by describing problems, duties or responsibilities your target group wants to get rid off or find an ease in – and which are on an open plate in public (business) talks.
Examples: How your live can change…, How your sales can benefit…, How your wife is happier…
Opportunity. Use stats or testimonials that your customers can identify with. These should illustrate your problem statement. In case you haven’t invented a complete new product, offer a comparison which puts the benefit in pictures like a metaphor.
Example: People that have used this have lived 3-times longer than…, People that bought this product, saved 25% off their time…
Scenario. The conclusion of the previous explanation, leading to just one intention. Wanting to ‘own’ the product, service, etc…
Example: Seeing these facts, you have the proof why…, Reading this you have not many options… (not ‘no’ option – no teacher mode!)

PS: The body text framework is also a successful structure that works for Google text ads.

Call-To-Action
Last sentence, number five…
Don’t leave the user in the scenario mode. Tell the (potential) customer what he/she needs to do now. Take him/her by the hand and push their eyes with ONE sentence to ONE action point (=URL). No confusion, just conversion!
Example: Click here…, Download now here…, Save now with one click….

Spot On!
Generally speaking: One break per ‘block’ (headline – body text – call-to-action). The shorter the message, the more open customers are to have a glance at it.

PLUS: A text ad is not a branding tool! Mentioning products more than once is useless. Trademark as well as copyright signs have no right to exist in text ads. Please use banners if you are after branding and awareness.

Brevity is the soul of wit. And if you need help, just let me know…

News Update – Best of the Day

According to a Microsoft research the time peole are online in Europe will be more than the length of time they spend watching TV – and this will already be the case in June 2010. The outlook of the software giant predicts that people will spend on average 14.2 hours a week online and 11.5 hours a week watching TV.

Although YouTube is ot the easiest site for Google to bring to advertisers minds, it still does some good results – and has increased ad selling from 6 to 9% – in terms of its video views. Nevertheless, revenues are still low – as for all competiors like Hulu or MySpace, said AdAge. Again it shows, content is king from revenue perspectives…

“The gain in YouTube’s U.S. business is the result of a number of factors, including more content agreements with partners such as CBS, MGM and, more recently, Disney, expanding YouTube’s partner program to thousands of indie and small producers and successfully guiding YouTube visitors to content it can sell to advertisers.”

Some fashion spots are just cool… and find a great ending.

News Update – Best of the Day

Twitter is hiring a VIP concierge. Not true… yes it is.

The internet is the world of freebies? Not anymore and there are good reasons for it. The Economist refocuses the old strategic approach on paid services on the internet which is a great wake-up call for the web world – and again reminds me of the Social Globe.

Ultimately, though, every business needs revenues—and advertising, it transpires, is not going to provide enough. Free content and services were a beguiling idea. But the lesson of two internet bubbles is that somebody somewhere is going to have to pick up the tab for lunch.

What is the future of PR? Will agencies look after communities or brands? Jeremiah Owyang thinks that communities will gain more and more power as are aggregating decision making, support each other and share lifestyle.

With communities in the driver seat over product, a shift will happen as communities can define the spec of future products and therefore multiple brands will bid for their business. As a result, we should expect the agency model to flip over, where PR agencies start to represent communities of customers –rather than brands.

Twitter Ads: Thoughts on the test

Now, there has been a lot, a lot, a lot of thoughts and talk lately on how Twitter will be making money. Finally, Twitter is experimenting with a new revenue model as Techcrunch tells us…

First, it seemed like a nice idea to promote their own service (i.e. widgets and search), which I thought is the case. This well-placed add-on feature makes it easier to work with Twitter, especially heading towards their search site, when you are not using any of the helpful Twitter apps. And there were also some good thoughts on Twitter becoming a search engine and as how this will be a driver monetizing their business. But Overture (now controlled by Yahoo), has patented placement of text ads on a search results page. So, this was probably a difficult pitch.

Now, back to what is happening, see the black box on the right hand side on ‘Widget’…

It is obviously really a ‘simple’ test for some solid revenue stream generating business, we all are familiar with via Google text ads. But can this be an appropriate test to recall on revenue models?

The two test objects, Twitter search and the above mentioned Twitter widget link, belong directly to the Twitter concept. It offers some immediate navigation benefit to the user. This is what users are after for a long time. Thus, ‘Twitterati’ will click on the links and appreciate the easy way accessing their search service. So, the results Twitter sees with the test don’t reflect in any way potential click rates on text ads as these are dependent on results.

Isn’t there a difference if you promote some internal service or feature, or if you run a promotion from some external party or company? In my experience, in terms of text ads, and those generating results, we can definitely say, there is a huge difference on the click rates. Hence, on the conversion rate clients will find the difference as well. Editorial focus is not comparable to advertising, reaching out for awareness, right? And as clicks is the interactive currency ‘No. 1’ for marketers and convergence their need, according to yesterdays CMO report, the test sounds like comparing apples and oranges.

Spot On!
Nevertheless, the test is worth some thought. And just imagine Amazon and Twitter are getting engaged, the business model becomes clear based on some semantic web thoughts: connecting Amazon’s product catalog by connecting tweets and related products. Someone talks about a film and gets an offer from Amazon in the text ad. Or maybe Yahoo could be the new ‘Who is buying Twitter at last’ as they could compete in the long-tail market. In general, Google could finally face a competitor here…

CMO report: budgets better than expected

Chief Marketing Officer (CMO) Council’s Marketing Outlook 2009 states that CMO’s see their budgets stable. Almost half of all asked CMO’s (54,1%) say their budgets will increase or at least remain.

What is the value of a click? Obviously, the best deal is transforming a consumer into a customer. For 36% this seems to be the biggest issue: converting clicks to sales and finding the value of online marketing. Just 9% of the chief marketers argue about their online performance capability as being “excellent”.

The outlook in the recession is not too bad… The majority of top marketers answered their traditional marketing focus (print, outdoor and TV) remains the same, and especially digital advertising (also social media and search marketing) will increase. But it also has to me mentioned that 45.7% said their spending budgets will decrease.

“Senior marketers are looking to hold budgets steady and not make tremendous cuts in headcounts,” said Liz Miller, the council’s VP of programming and operations. “Instead, they’re reallocating both their budget and talent into those areas that better engage and communicate with core audiences and customers.”

Spot On!
The loyalty of customer becomes more and more an issue for marketers. Who would be surprised… Those who want to study as deep as possible how the customers thinks, don’t ‘owe’ the sovereignty on customer service and support issues, nor have they big influence on CRM, the survey says.

The question remains why the majority of marketers rely on old online measures (i.e. page views and registrations 64.6%) and not focusing on more modern online engagement opportunities which keeps the consumers with the brands. The most obvious options could be personalization and client first programs (i.e. client opinion platforms or community building) which could replace the old-school “watering cans” techniques. The more companies focus on the client, the ‘happier’ the revenue lines will show.

The report was co-sponsored by Deloitte, Jigsaw and Ad-ology and asked 650 worldwide marketers.

Nielsen: Facebook best in reach, MySpace in ads

The recent Nielsen study ‘Global Faces and Networked Plazes‘ focuses on the increase of social networks in terms of worldwide reach and extension. The results emphazise the rise and importance of communities but also the dynamic of the intention to grap more market share.

Talking of reach, Facebook -the worldwide leader in the social network market- is showing the strongest user base and has replaced MySpace as the world’s most popular social network. Classmates comes in third, followed by Orkut and LinkedIn. The reasons for the facebook success are obvious. According to the study and Nielsen measurement, the win of the Facebook tactic is based on the ‘simple design, broad demographic appeal and a focus on connecting’.

Reports estimate that in 2008 Facebook earned around $US300 million in ad revenue compared to around $US1 billion for MySpace. If Facebook has made a conscious choice to go for the quantity vs. quality strategy it has yet to overtake MySpace in the all-important revenue metric.

So, monetization is still not Facebook best business activity. MySpace attracts more advertisers and gets twice as much campaigns than the ‘Zuckerberg team’.
The Nielsen view on the reasons is that “MySpace’s offering possibly makes its inventory – of which there is a lot more compared to Facebook – easier to monetize, particularly in terms of immersive advertising.”

Finally important, the use of social networks has outdated email as the first way of online communication: 67% of the users show a regular activity in communities.

News Update – Best of the Day

What’s Google’s next big revenue driver? Capturing one of the biggest markets owned by platform owners? If so, there are 3 things Google needs to make display ads a big business, says Google CEO Eric Schmidt

“The first problem if you have a display property, it’s very difficult to figure out which ad to show. Because there are multiple vendors who show you these ads. We’re in the process of building the equivalent of an ad exchange which will allow you to do that automatically and do it with scientific measurements. So today what people do is they use heuristics, and the heuristics in that space are terrible.”
“The second issue in display has to do with the standardization of ad formats. There’s not agreement at the level that it needs to be on the standardization of the delivery of the display, and especially around interactive and video ads. The future of display ads is not a static picture, but an ad that brings you in. That tells you a narrative.”
“Third in our case is the construction of the business relationships with the large advertisers, which we’re still working on.”

What’s the future of direct mail spending like in the U.S.? One of the latest reports on ‘A Channel in Transformation: Vertical Market Trends in Direct Mail 2009’ by marketing consultancy Winterberry Group says, the outlook is not positive… Reasons are: recession, rising postage rates and marketing trends – combination is affecting direct mail spending.

What is the new idea on response driven advertising? Barcoded ads! At least Volvo shows a very interesting approach for the launch of their C70 series. The pan-European advertising campaign will include print ads with a specially integrated QR (Quick Response) barcode and uses the print ads to provide readers with instant access to additional web content on their mobile.

The Social Globe – social networks become paid-content

The challenge for social media will remain to find ways to monetize platforms best way. Now, facing Twitter, Facebook, MySpace, LinkedIn, or any other social- or business network there is probably nothing shorter than their best practice list on monetizing social media business. Still there is banner-, text- or link advertising as the prominent revenue stream. Nobody really finds the right turn for a profitable and successful revenue model.

Now, let’s take a wild ‘think-tank’ approach… Is a business model like the ‘Pay-Per-X’ Murdoch TV business models (i.e. Sky TV) a solution? A company which ties together or combines social networks to a bundle and offers those on a paid subscription basis?

When we started silicon nearly a decade ago as a closed b2b IT community (see picture), social media and web 2.0 did not even have a name or definition. In those days we thought about offering silicon as a paid subscriber community for IT and business decision makers. Obviously the idea was to make our investors and share holders happy ‘asap’ by monetizing the business modell best way. But web days were too young for such an approach, paid content was seen as ‘boo’ and we were fighting against old media that gave ad space away for free in order to save their ‘powerful-print-publisher-position’ in the market. Paid content models were not embraced with open arms by (business) user. The appearance of an evangelist was even worse in the user’s eye. Today every adolescent knows about online communities and their use is paid for by parents. They are about to accepted spending money with their credit card for their children networking.

Surprisingly enough, most of the leading social and business networks as well as any other communities don’t want to touch the monetizing issue ‘premium-subscriber’ or ‘paid communities’. In the past as well as today it is the art of financing social- and business networks not only by revenue streams coming from the classical (banner-) advertising or cpx model because for social networks as well as for any other business counts: profit is a liability. A critical business model is, if users just love but are not willing to pay for it. Nevertheless, investors and the providers need to re-finance the business and ideally make it profitable. Altruism is nice but in our modern common era it does not exist anymore, and in business never did.

So, what if social media platforms were only offered as a subscription model? Let’s give the responsible company the title: The Social Globe. The business area of this company would be defined with the following definition…

The Social Globe is the leading pay-social-media company. The business segment of The Social Globe relies on the credo that pay-social-networks can only be successful as a broad offer of high-quality and exclusive community content. Social networks on subscription basis is the main business of The Social Globe. Furthermore, The Social Globe offers its subscribers an attractive value of business communities, corporate networks, micro-blogging services and so on with the option to subscribe to single- as well as pay-per-use services. The company carries the open networking, markets the lineup of all social networks and provides a world-class service around the planet.

Facebook Connect could be the door opener for this kind of open marketing via The Social Globe for the users (and also solve some security issues). Whoever wants to use social networks in the future has to pay a certain mite per month and intensity of use. These subscriber packages are targeted to business or private user or as topic packages – nice portions with attractive subscription offers and reasonable offers, or as single use offers. Would the users pay one to ten EURO if the social or business network is useful for them? Probably…

If providers and investors of social media platforms want to see reasonable profits they need to make their users pay for the quality platforms they get offered – on a long-tail view, advertising and co-operations are too heavily depending on global and regional fluctuations of marketing budgets and the world-wide economic situation. If the financial situation for social media remains as it is today, a positive view of the future will be a distant prospect. XING did it right when taking 5 EURO from their premium-users – but no other social network seems to be following. OK, XING wanted money from their users from the very start… a clever move!

Nevertheless, other social networks do have to follow if they don’t want to run out of money and face a ‘internet-crash-reloaded’. A big user and interest database -and most of the social networks are nothing more and nothing less in most cases- is nice to have but somebody has to pay for the efforts the providers are offering. Otherwise these business models are worthless, or let’s say, not really of value.

The saying “Free things always hurt!” has it’s rights. The power user will be paying, the ‘normal user’ needs to be made visible that there is a surplus value in social networks. Then this user will be paying as well – or this person will not be of real value for providing the platform. And if ‘word-of-mouth’ marketing works, then friends and peers will be getting this normal user to pay who once unsubscribed as of financial reasons. As this person will not be able to follow the offline conversation if he is not part of the online community. These people will become unpopular, or not…?

Spot On!
The surplus value of a subscriber model for social media platforms is huge and the ‘funding’ as well as the ‘revenue increase’ as well. What value do 140 million users have if the business model will not be flying in the sense of incoming revenues. If The Social Globe just turns 30% of the users of this social network to paid users the providers have 40 mio. EURO more to elaborate an even more powerful platform. Ad and newsletter formats would continue to serve as additional revenue streams but not as the only and leading ones. The Social Globe could tie all together and split revenues according to traffic.

Just utopia or is ‘The Social Globe’ a viable vision?

The Social Globe: Social Media als bezahlter Abo-Dienst?

Auch wenn wir jetzt eine aussagekräftige Studie zu Erfolgsfaktoren in Social Networks haben, bleibt das Thema Monetarisierung von Social Media weiterhin ein schwieriges Businessthema. Egal ob Twitter, Facebook, MySpace, LinkedIn, StudiVZ oder welches Social- oder Business Netzwerk auch immer – so richtig hat noch niemand den Dreh für eine erfolgreiche Monetarisierung der Social Media Modelle gefunden. Nun wollen wir mal einen ‘wilden’ Denkanstoß wagen: Ist ein Modell à la Premiere, Kabel Deutschland oder Sky TV auch für die Social Media Welt in Form einer Netzwerk-Betreiber-Gesellschaft denkbar, die Social Media Abo-Dienste bündelt und anbietet?

Als wir mit silicon.de (damals eine geschlossene B2B-IT Community – siehe Bild) vor acht Jahren an den Start gingen, hatte Social Media und Web 2.0 noch nicht einmal einen Namen. Wir haben damals über ein kostenpflichtiges Angebot für IT-Professionals und Business-Entscheider nachgedacht, um die Monetarisierung im Sinne der Shareholder anzukurbeln. Damals wäre ein solcher Vorschlag undenkbar gewesen (Evangelist hin oder her) und die technischen Voraussetzungen hätten die Maßnahmen nicht erlaubt. Heute kennt und nutzt jeder Halbwüchsige Communities und die Bezahlung für Mehrwertdienste in Kinder-Communities ist teilweise schon im Vorschulalter durch die Eltern akzeptiert.

Dennoch machen die meisten führenden Social- und Business Networks sowie Communities noch keine Anstalten über eine Abo-Monetarisierung nachzudenken. Die Kunst und die Kür für Social- und als Business Netzwerk Plattform damals wie heute ist, sich als Businessmodelle erfolgreich nicht nur über ‘Werbe Revenue-Streams’ zu finanzieren. Denn auch für Social Media gilt: Profitabilität ist die Pflicht. Was die User nur gut aber nicht bezahlenswert finden, muss sich dennoch für Investoren und die Betreiber refinanzieren- und idealerweise ‘profitabilisieren. Nästenliebe gibt es in der modernen Zeitrechnung der Wirtschaft nicht mehr, und gab es früher auch nicht.

Was wäre also, wenn man die Social Media Plattformen als Abo-Dienst anbieten würde? Nennen wir die verantwortliche Firma mal: The Social Globe. Das Geschäftsfeld des Unternehmens würde sich dann vielleicht so lesen…

“The Social Globe ist das führende Pay-Social Media-Unternehmen. Das Geschäftsmodell von The Social Globe beruht auf der Überzeugung, daß Pay-Social Networks nur als breit gefächertes Angebot aus hochwertigen und exklusiven Communityinhalten erfolgreich ist. Social Networks zum Abonnieren ist dabei das Kerngeschäft von The Social Globe. Zusätzlich bietet das Unternehmen seinen Abonnenten attraktive Business-Communities, Social Communities, Corporate Networks, Micro-Blogging Dienste mit der Option zur Einzelbestellung im Pay-per-Use-Verfahren auf Abruf an. Das Unternehmen betreibt die offene Vernetzung, vermarktet die Palette aller Social Networks und sorgt für einen umfassenden Service rund um die Welt von Social Media.”

Facebook Connect liefert die Vorlage für die offene Vermarktung durch The Social Globe an die Kunden. Wer zukünftig die Plattformen nutzen will, zahlt einen Obolus pro Plattform und Nutzungsintensität. Diese Abo-Pakete sind für Businessuser und Privatpersonen ausgerichtet oder eben als Kombipaket – schön portioniert mit attraktive Abonnements zu sinnvollen Angeboten oder eben als Einzelangebot nutzbar. Für ein bis zu zehn EUR pro Plattform im Monat zahlen die User bestimmt, wenn das Social- oder Business Network für den User einen wahren Nutzen hat. Oder nicht…?

Wollen die Anbieter und Investoren von Social Media Plattformen irgendwann mal mit einem vernünftigen Gewinn dastehen, müssen sie den User an das Bezahlen gewöhnen – nur Werbung und Kooperationen ist langfristig immer wieder zu starken Schwankungen der globalen sowie regionalen Marketingbudget-Zuteilung in Unternehmen und der generellen Wirtschaftslage ausgesetzt. Eine positive Zukunftsaussicht bleibt so für Communitybetreiber in weiter Ferne. XING hat es richtig vorgemacht, aber irgendwie zieht keiner nach. OK, XING hat es von Anfang an gemacht, ein weiser Schachzug…!

Andere Social Media Anbieter müssen dennoch nachziehen, wenn das Geld irgendwann nicht ausgehen soll. Eine große User- und Interessen-Datenbank -und mehr ist eine Social Media Plattform heute in den meisten Fällen nicht- ist schön, aber es muss auch jemand dafür zahlen wollen, sonst ist sie wertlos bzw. nur bedingt wertvoll.

Der Satz ‘Was nichts kostet, ist nichts Wert’ hat schon sein Berechtigung. Der Poweruser wird zahlen, dem ‘normalen Nutzer’ muss der Mehrwert nahegebracht werden. Dann zahlt auch dieser… und sonst ist er auch nichts wert für die Plattform. Und wenn ‘Word-Of-Mouth’ Marketing funktioniert, werden die Freunde, Bekannten oder Peers denjenigen schon zum Zahlen bewegen, der mal aus den Networks ausgetreten ist aus finanziellem Grund. Denn irgendwann wird derjenige in der Offline-Community nicht mehr mitreden können.

Spot On!
Der Mehrwert eines ‘bezahlten Abo-Dienstes’ für die Social Media Plattformanbieter wäre immens und die Finanzierung der Plattform sowie die Umsatzsteigerung ebenso. Und was nützen 140 Mio User, die die Kuh nicht zum Fliegen bringen? Zahlt The Social Globe nur einen EURO pro User an eine Social Media Plattform aus, so wären das bei 30% Powerusern über 40 Mio. EURO Mehrumsatz. Banner- und Newsletterformate würden weiterhin als klassische Umsatzquelle dienen und ebenso vermarktet werden durch The Social Globe.

Alles Utopie oder ist die Vision ‘The Social Globe’ denkbar?