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Just some weeks ago, I have been talking about the idea of replacing loyalty cards by social networking customer service to drive customer engagement. Now, the New York Times has extended the idea by the integration of location-based advertising using Foursquare… and of course replacing loyalty cards by social networks activity and mobile apps. The […]
Human resources embraces social media for their busines purpose but needs more resources. This is the essential finding of a study by ochrehouse, a recruiting outsourcing company. 82% of HR professionals now use social networking as part of their attraction strategy. The study makes clear that less than 30% of HR professionals have a dedicated […]
About a year ago, a Robert Hall study showed that 55% of CIOs don’t allow the access to social networking sites like Facebook and Twitter. This year’s study shows that the IT policies are changing to stricter guidelines… – 38% have implemented stricter social networking policies regarding personal use of social media sites – 15% […]
Those who see and embrace the modern social web world will understand the 7C’s by Umair Haque, Director of the Havas Media Lab. “Social media strategy fits inside a marketing (business, corporate) strategy, and is shaped by it. Social strategy fits outside business and corporate strategies, and shapes them. Social strategies are about rewriting the […]
Most companies wonder how the purchase funnel looks like when consumers evaluate products they think about buying. A recent study from ATG helps: 30% of consumers reach out to more than three commerce channels to research a product and make a purchase. This shows that retailers and merchants need a broader cross-channel approach to boost […]
The paradigm shift friom nubers to relevance become more and more important – and the user’s social lifecycle puts tables upside down in business – by Mahendra Palsule. When I talked about the importance of relevance some years ago, people laughed and said, this is never going to happen as numbers are key for business… […]
A recent study by Irbtrax, a SEO Internet Marketing firm, tries to determine which platform is the best fit for a particular business application or niche. So, the results of the study is not saying the one or the other is better, but the results give some good basic orientation for marketeers. Category 1: Traffic […]
Today, we keep this links list as short as possible… Adam Singer tells us how to architect a social web marketing and PR strategy. Ellen Davis interviewed Julie Bornstein (Senior Vice President, Sephora) about the ROI of social media – an interesting case study of a successful retail brand. The new Apple iPad commercial shows […]
In the last months, all social business networkers on LinkedIn have shared the same experience. They have received different invitations from people all over the world with the following invitation text… “I’d like to add you to my professional network on LinkedIn. – Surname Name” Short, targeting, and easy to understand – for everybody all […]
“Connecting offline and online is one of the biggest challenges in our today’s business world” – You might have heard my credo somewhere. Now, Willis Wee created the big social media marketing plan for those companies that need an easy visualization – looks nice to me. How PR and social media can collide in one […]