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Please find an excerpt of my speaking engagements in the last years… 2010-2016 Presenter & Moderator Panels: dmexco Conference – dmexco 2016 Moderator: Future Summit Print – Future Summit Print 2016 Speaking IBM @ dmexco – Digital Influencer Event 2015 Moderator Innovation & Digital Cristal Congress – ID Cristal Congress 2015 Keynote “Smart Data – […]
Some Twitter campaigns from companies and brands are outstanding and become brilliant case studies. This one from a Turkish telecoms company keeps users engaged on the micro-blogging platform by using most common Twitter features. Just by removing post-it’s for a chance to win the phone, Twitter users spread the word around the new technology with […]
IBM just recently published their study “The State of Marketing 2011”. The study that asked 300 online and direct marketers from different companies, industry sectors and sizes gives some interesting insights. – Marketers are not only trying to go “measurement, analysis and learning”. The next challenge will be “IT support of marketing needs”. – Marketers […]
Marketers see many studies like one of the Morgan Stanley reports which state that there are more social network users than email users. And especially in the B2B sphere the research makes clear that 80% of business buyers today say that they find their vendors as opposed to vendors finding them. Tony Sambito writes advices […]
Is Social Media a sales tool for retailers? A study by Forrester Research and GSI Commerce says Social Media has almost no influence on online purchasing behavior. The survey shows that social media rarely leads directly to purchases online — less than 2% of orders were the result of shoppers coming from a social network. […]
BrightEdge recently uncovered with a research project that social profiles of most leading brands don’t rank well in Google. Although many companies still invest a lot of their budgets in SEM/SEO activities, most of them forget to increase their social media presence from a search results perspective. The research reviewed 200 of the world’s top […]
Some day sago, I have written about the changing atmosphere since social media monitoring companies are moving into the CRM sector. Andrew Hunt discusses the issue if “Sales is killing Social Media?” and explains how B2B sales is changing from both sides: Customer are at least “spectators” according to a Forrester study. The question is […]
Every year, you create a quote that you use either to explain your business, to justify what you are doing or to establish some kind of heritage for those that you think are interested in what you are saying. Last year my quote was “Talking is online, silence is print!”. Although, I have had many […]
In the US, almost 80% of children between the ages of 0 and 5 use the Internet on (at least) a weekly basis. This is the results from a report by Joan Ganz Cooney Center and Sesame Workshop. The report, assembling data of seven studies, also illustrates the increasing parallel consumption of different formats of […]
Die Arbeitswelt verändert sich. Die Menschheit fägt sich, ob Social Software, Social Media, Social Networking oder Web 2.0 harte Arbeit ist, oder die Produktivität der Businesswelt an den Abgrund treibt. Geht es nur um die Erhöhung des persönliche Reputationsindex, des Personal Scoring Index, oder ergibt sich nachhaltige Lead Generierung -erst kürzlich als Salestainability umschrieben- und […]