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While Vitrue just found out how to get more “Likes” and engagement on mobiles, another new study by Nielsen/McKinsey’s NM Incite shows what the real value of “Likes” is. Although many brand marketers are working on the ROI, most companies still try to find some more value in the social engagement of consumers. The Nielsen/McKinsey’s […]
With over 350 million active mobile users across 475 wireless operators worldwide on Facebook’s mobile sites, marketers wonder which tactics they should be using to generate higher engagement levels. But also Facebook’s new iPad app and their mobile site shows that also Facebook knows about the value mobile offers to their business. A new study […]
A while ago, ShareThis shared their insights why people share content. And also this year, bit.ly stated in a research they did that the half life of a link is approximately three hours. Now, AddThis (1.2bn monthly users) is following their approach with an infographic on their 5th birthday to visualise user behaviour around Social […]
The prime time for TV broadcasters is 7 p.m. to 11 p.m., for radio it is all about commute time, and for the web it is completely different. While news sites have their peak in the morning and midday, the internet at 7 pm. Social Media sites have their main usage time in the evening […]
Is this a good sign for the acceptance of social media in the business world? The use of Twitter as a business and marketing tool has increased from 31% to 61% among Europe’s top business leaders, finds a recent study by CNBC. Even more, 61% of the business leaders see the growing impact of Social […]
What will companies say if employees want to bring their own devices to work? How about security issues and support opportunities for companies? A real challenge for the future when we look at an Irish study that interviewed 164 students in secondary school and at third level in order to understand how this generation is […]
About 5 years ago, I quit smoking. In those days, I stopped from enjoying one package a day to none – in only one day. Just by having a strong will and an appropriate reason, I was able to get away from it. We are responsible for our own health. We know it is not […]
Der König ist tot, lang lebe der König! Unter diesem Motto könnte man den webstrategischen Ansatz der Post verstehen, das Printgeschäft ins Social Web zu retten. Mit der Facebook App ” Social Memories” macht man das, was ich mit The Strategy Web nicht gemacht habe: Ein Buch schreiben, drucken und verteilen. Bei der Dynamik der […]
Oft denken Manager die Top-Down Führung sei die einzige Chance die Produktivität der Unternehmen zu steigern. Schluss mit Social Media. Kette vor Facebook & Co. Bianca Gade hat auf einem Webmontag Wege illustriert, die das genaue Gegenteil des traditionellen Managementstils aufzeigen – und dabei an Produktivität nicht verliert. Nicht Allein-Herrschaft ist die Zukunft, sondern Transparenz […]
The word of mouth and research company Keller Fay Group and Google have collaborated to understand the effects of the Internet and Internet enabled devices on word of mouth conversations about brands – and the Google Business Youtube channel published some findings now in a video. In the US there are 2.4 billion conversations involving […]