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dmexco 2013 is over. The growth trend of the digital marketing show is impressive and continues to write a promising history. Visitors: 26.300 – increase by 16% compared to 2012 Exhibitors: 742 – means over 164 exhibitors more than 2012 International attendance: approx. 25% of visitors and of exhibitors Satisfied visitors: More than 80% were […]
Listen BMW and MINI! This is not a story made up. This is real. This is me. When the MINI Paceman was first promoted at the Detroit Motor Show in 2011 as a concept car, I said and wrote to my fans, followers and friends: “This is gonna be my new car!” To some of […]
In many seminars there is a common opinion: Brand advocates and social media influencers are cast in the same mold. They are not! They are completely different kind of personalities. However, this does not say that they cannot change their roles from brands to brands. Still, the question is whether they might suddenly become both […]
Ein schönes altes Sprichewort sagt: “Was lange währt, wird endlich gut!” Und ja, es hat etwas gedauert. Der Weg war beschwerlich, weil die Bürosuche in München nicht die einfachste ist. Zwischenzeitlich hatten wir und auch Weggefährten schon bald nicht mehr daran geglaubt, dass wir das jemals schaffen werden. Aber wir haben auch auf das Besondere […]
Audio-video content and video content networks are on the rise. Not one company in the FMCG industry that did not try to start their own initiative around their brand or product in the last two years. From the hype of Social Media another hype was creaping up that many have not yet fully understood but […]
There are different views on why mobile advertising is performing. However, some new studies might spread some light: one form TNS and one from SessionM which did their study in cooperation with Millward Brown. The study SessionM published today shows that consumers react positively twice as often to mobile ads… but only as long as […]
Es gibt wenige Veranstaltungen zum Thema Zukunft des Arbeitsplatzes, die mit gutem Inhalt aufwarten. So herrschte auch vor dem Kenexa-Event “Creating a smarter workforce” bei mir ein wenig Skeptis, ob nicht doch nur viel heiße Luft durch die Arbeitswelten geblasen wird. Aber meine Erwartungen wurden dann doch erfüllt. Vor allem der Vortrag des Kenexa Gründers […]
As a fan of the series “Mad Men” TV series, I have to share this comparison of the sales profession development with you. When we compare the decades from 1950-2010, we realizte that there were some significant differences. From Don and his friends’ wild office parties and massive whisky as well as martini consumption to […]
Online Kanäle -wenigstens die etablierten- werden zu 85% positiv bewertet. Eine Webseite haben alle. Einen Newsletter haben zwei Drittel. Suchmaschinen-Marketing wird von mehr als der Hälfte gemacht. Landing Pages auch von einigen. Online Budgets steigen. Online ist in. Auch in der B2B Welt. Potential in den Themen Social Media, Mobile Marketing oder Online-Kommunikation liegt dennoch […]
Obviously, there is a difference when targeting men and women. Their purchase behaviour differs in many ways. Who is searching more for coupons, bargains or the latest gadets? According to a report by Microsoft, marketers should have an eye on the right mix between banner advertising, search engine optimization (SEO) or pay-per-click (PPC) tactics in […]