If you are not happy with the results below please do another search
Laut einem aktuellen Report des renommierten Gallup Instituts aus den USA wird Social Media die hohen Erwartungen, die US-Unternehmen an einen Marketingkanal stellen, nicht erfüllen können. Obwohl mittlerweile 72 Prozent der US-Erwachsenen Social Media nutzen, dann tun sie es überwiegend, um mit ihren Freunden und ihrer Familie in Kontakt zu bleiben. Und sie nutzen hierfür […]
After three years, the guys at MDG Advertising have updated their last infographic on ROI on your social media “The ROI of Social Media: Is Social Media Marketing Effective?” This new version will be helpful to challenge your business objctives, your metrics and the understanding of how to leevrage your social media reccruiting efforts. The […]
Based on some research from the guys at Nielsen, Pew Research and ExactTarget, the two companies Financesonline.com and Ruby Media Corporation published some interesting facts and figures that are highlighting the different usage of social media and mobile by men and women. According to the infographic, in general women are more likely to do networking […]
Ob Tatort, GNTM oder Dschungelcamp: Viele TV-Serien profitieren vom Boom des Second Screens in deutschen Wohnzimmern. Innerhalb von fünf Tagen nach Ausstrahlung erreichte zum Beispiel das Format Dschungelcamp bereits über 150000 Nennungen im Social Web ( MediaCom). Dies sind 8x mal mehr Erwähnungen als noch im Jahr 2013. Es wird getwittert, diskutiert und geliked, was […]
The findings of a study by Demand Metric and Netbase sound positive – but not on a second glance. Although most marketers seem to have understood why they need to work with social media analytics tools, they still haven’t figured out how it helps them to find the social ROI. At least, 61% of responding […]
Probably you have been one of those social media complainers in your career of tweets and status updates yourself already. If not, maybe you have heard of some of these types from your customer service unit or your sales team. Be aware: Complainers are everywhere, not only on your website or social hubs! Some studies […]
Just in case you spend too much time in social media or network, we found the right thing to keep you away from tweeting, writing status updates or just chatting on one of the messengers that are still “alive” after Facebook nicked WhatsApp. And this is also for those people that forget the world around […]
Another year, Edelman is offering us insights into the trust in companies, officials and their leaders with their Edelman Trust Barometer. This year’s version sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 countries. The study makes clear what the main trust building attributes are. It also shows […]
The questions we get asked by management team all over Europe are quite similar whenever it comes to best possible conversion times, or perfect hours and days to posting on social networks, to send out updates and to generate engagement. Although this might be an option to boost your social and web activities, it should […]
Buchverlage haben es schwer, meistens schwerer als andere Wirtschaftszweige. Denn das, was sie verkaufen, handelt sich meistens um geistiges Eigentum, um Inhalte, Texte. In der digitalen Welt bezeichnen wir dies als Content. Content wird jedoch im Netz „liquid“, kann mit einem Klick vervielfältigt werden und steht in einer unglaublich großen Fülle im Netz zur Verfügung. […]