Community Shopping on the street – NET-A-PORTER.COM's Window Shop
Augmented Reality shopping is definitely a new trend these days. NET-A-PORTER have launched their Augmented Reality Shopping Windows in different capitals around the world like Sidney, Munich, London, Paris and New York.
The following video demo comes from late last year’s Fashion Night Out celebrations in London and New York. It will be rolled out globally now for the new Karl by Karl Lagerfeld collection. Consumers need to download the NET-A-PORTER iPhone/iPad app, then visit the stores and can use the Augmented Reality like a new shopping experience.
When pointing the iPad camera at the window, this will publish 360 degree product models doing their best on a video catwalk. It also displays product information, the clothes price and obviously the ability to purchase immediately.
Isn’t this a cool idea to offer a 24/7 shopping life? These doors are always open in the future. Well, ok their online shop as well but it is a different kind of shopping experience right…? Community shopping on the street…
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