Three examples how to use social media for medical needs and purposes…
UNICEF – The association are running a campaign to raise money to eliminate a preventable disease that kills a child every three minutes: newborn tetanus.
Physicians – See this presentation on how physicians use social media in medicine (US example).
Medicine 3.0 25 Excellent Social Media Sites for Your Health
For top management there is a significant change in how to run a successful company – not only because social media turns the world upside down. On his blog, Gary Hamel, Visiting Professor of Strategic and International Management at the London Business School, gives some insight in a two-day work-shop of top managers and what they think will be essential values for today’s management. Read the 25 challenges for top management in the future in the end of the paragraph, and think about it and how far you are embracing the future with your company…
Social Media seems to becoming the topic for 2009…. and there has been written a lot on social media marketing in the last 12 months. If you have the time, read this great collection of posts. It is a helpful source of social media marketing best practice cases, and will push your business if used properly. Sometimes it is better reading some blogs and leaving the books were they are.
We all know that using social media can be very powerful for our career. For those who have not yet considered working a bit more on a personal blog, social media or Twitter, read this post from Strategic Social Media ‘Candidate 2.0- Using Social Media to Promote your Personal Brand‘ and you will get a interesting and helpful tips. Sure, you don’t want to start using it?
Social networking is a challenge. If you need some inspiration, read the 12 stories by David Spark, and you know how to continue and professionalize your social networking efforts.
Did you know that web 2.0 is over? No, check it out at Geek and Poke…
Do you need extraordinary emoticons for your mails? Well, according to the Official Gmail Blog there seems to be a need for some people…
PS: Did you ever try Twitter in real life? Believe me, this can be quite amusing…
Companies still don’t know whether to ignore Twitter or being aware of a Twitterstorm might save the brand’s value. David Sarno and Alana Semuels show good cases why major brands learn they’d better respond quick – focussing on Amazon, Skittles, Domino, Coca-Cola and Hasbro.
How to explain the social web to your parents? Obviously, all of us who engage in the social web world have faced this problem. In May, I have decided to speak at the Webinale on ‘career 3.0 – split between productivity and personal branding’ which will give some insight how successful companies might work with the social web of the future. Jeremiah Owyang did an excellent storyboard explanation on the social web and compares the industry with a ‘Social Reef’.
“…see this space like a reef, a complex ecosystem that has so many variables and changes, each day is different.”
Still thinking on how to behave on Facebook the right way? No worries, here is the answer and a wonderful advice by YourTango and their film ‘Facebook Manners’.
If you have a vision for some trend or future business, it makes you happy to see that people pick up similar thoughts and spread them on the web. When I had the idea of creating the personal web manager, I thought this will be ‘utopia’. Now, Virgina Heffernan writes about the ‘necessity’ of Twitter and finalizes…
“I wish I was rich and had personal assistants.” Right on. And those assistants, presumably, could do our Twitterwork for us.
Thank you Virgina, this is just what I want to see. The New York Times blog supporting my vision… ace.
Internet Protocol TV (IP TV) is winning in recession times in the States. Sites like Hulu, iTunes, Amazon Video and TV.com are on the rise and changing the common world of the television industry. AdAge interviewed Verizon CMO John Stratton on the future of TV – and asking if IP TV is a threat for the old TV industry.
Will Internet users be paying for content in the future? Chris Poley throws in a thought that the web world will not touch – but definitely should focus on in the future.
“The economy has forced the Internet’s hand to act as a serious business, with all the responsibilities that go with success. For us as end users, it will take some getting used to, buying the milk when the cow was once free. But in these troubled times, we have little choice but to accept the inevitable. As President Obama’s chief of staff is credited with saying, “Never let a serious crisis go to waste.”
PS: This reminds me of my ‘The Social Globe‘ idea…
Just good Hi5 links…
5 elements to create a successful Facebook Fan Page…
15 SEO elements companies need to win in search engine ranking fights…
50 corporate website designs that stand out from the crowd…
PS: 500 robots and 10.000 students head to Atlanta for the First National Robotics Championship….
According to a Microsoft research the time peole are online in Europe will be more than the length of time they spend watching TV – and this will already be the case in June 2010. The outlook of the software giant predicts that people will spend on average 14.2 hours a week online and 11.5 hours a week watching TV.
Although YouTube is ot the easiest site for Google to bring to advertisers minds, it still does some good results – and has increased ad selling from 6 to 9% – in terms of its video views. Nevertheless, revenues are still low – as for all competiors like Hulu or MySpace, said AdAge. Again it shows, content is king from revenue perspectives…
“The gain in YouTube’s U.S. business is the result of a number of factors, including more content agreements with partners such as CBS, MGM and, more recently, Disney, expanding YouTube’s partner program to thousands of indie and small producers and successfully guiding YouTube visitors to content it can sell to advertisers.”
Some fashion spots are just cool… and find a great ending.
There is a lot of talk on the success of Twitter. Now, there is a psychological explanation by Kevin Maguire: From Abraham Maslow’s hierarchy of needs to ‘the hierarchy of tweets’. This is a must read…!
Although Twitter might be a web-based service, the offline-world does exist next to it… and the value in joining Tweet-ups, real face-to-face offline talks in your region, is big. Scot McKay connects the Twitter-world with the offline-world and finds some interesting strategies – some new, some old…
XING announces their new product development strategy on their blog. Jason Goldberg, the former socialmedian founder and new Chief Product Officer at XING, lays his cards open on the product development strategy 2.0 called ‘Ship It’.
1. We will launch new features on XING faster than ever before.
2. We will launch new features before they are finished. Our plan is to get new stuff out there on the site and learn from our users as to how to make them better. You tell us what you like, don’t like, and want to see improved – and then we’ll do our best to keep up with your input.
3. We will make XING more appealing and relevant to users around the world.
4. We will actively ask for your feedback and participate in a dialogue with you as to how we can improve and better meet your needs. Expect to see a whole new social-media approach to how we gather feedback. Expect to really get to know the people behind product development at XING. And, challenge us publicly to deliver what you need.
PS: Lee Byron created a map and network diagrams on the development of Facebook. Excellent work…
Twitter is hiring a VIP concierge. Not true… yes it is.
The internet is the world of freebies? Not anymore and there are good reasons for it. The Economist refocuses the old strategic approach on paid services on the internet which is a great wake-up call for the web world – and again reminds me of the Social Globe.
Ultimately, though, every business needs revenues—and advertising, it transpires, is not going to provide enough. Free content and services were a beguiling idea. But the lesson of two internet bubbles is that somebody somewhere is going to have to pick up the tab for lunch.
What is the future of PR? Will agencies look after communities or brands? Jeremiah Owyang thinks that communities will gain more and more power as are aggregating decision making, support each other and share lifestyle.
With communities in the driver seat over product, a shift will happen as communities can define the spec of future products and therefore multiple brands will bid for their business. As a result, we should expect the agency model to flip over, where PR agencies start to represent communities of customers –rather than brands.
There is a lot happening on Twitter and some companies might ask if their competitor already uses Twitter in the means of some corporate communication, service tool or some thing else. Andrew Kinnear created a wonderful list on ‘Consumer and Business Brands on Twitter‘. And if you are an exec and want to see some cases on how to engage as a top manager with your target audience on Twitter, just check out this new service called ‘exectweets‘.
This years Media Summit 2009 reveals some very interesting insight in the question ‘Can the Media Business Solve a Problem It Can’t Define?’
Budgets for recruitment low in recession times? Well, here is how some companies solve the issue by using Twitter at ‘Businesses Turn to Twitter to Cut Recruitment Costs‘. See some interesting aspects on the Pros and Cons on an still unproven option.