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Social networks ‘rule’ our days. Nevertheless, their monetization outlooks may be hit by some news, I came across yesterday. A recent study by Knowledge Networks reveals that only 5% of users enter social networks for guidance on purchase decisions in any of nine product/service categories. Everybody is talking about ways for companies to promote their […]
The difference between Facebook pages and Facebook groups is…? Well, if you still don’t have the proper answer… OK, here is one of the finest explanations by Howard Greenstein that I found on the web for those companies that evaluate on smaller or bigger interaction on Facebook. Companies still ask what the return for investing […]
A recent study Women in Social Media from BlogHer, iVillage and Compass Partners, shows that the motivation of women using blogs and social networking differs. Blogs for women follow the purpose to find the right information while social networking platforms have the ‘mere’ sense to connect. The results state that US women are nearly twice […]
Three examples how to use social media for medical needs and purposes… UNICEF – The association are running a campaign to raise money to eliminate a preventable disease that kills a child every three minutes: newborn tetanus. Physicians – See this presentation on how physicians use social media in medicine (US example). Medicine 3.0 25 […]
For top management there is a significant change in how to run a successful company – not only because social media turns the world upside down. On his blog, Gary Hamel, Visiting Professor of Strategic and International Management at the London Business School, gives some insight in a two-day work-shop of top managers and what […]
This is just some thoughts creeping up my neck… Based on … … the development of technology convergence of markets for a full-fledged digital value chain … … an imaginary 5-year marketing and media reach spending projection … … knowing that iphone user love Twitter and offer a great target group … And then the […]
In school we have learned how to write a summary in 5 sentences max. Isn’t this exactly what we need to create (newsletter) text ads that are meant to generate leads? Let’s see… The last nine years working with customers on silicon.de, we have seen hundreds of bookings for text ads in our newsletters. In […]
Social networking is a challenge. If you need some inspiration, read the 12 stories by David Spark, and you know how to continue and professionalize your social networking efforts. Did you know that web 2.0 is over? No, check it out at Geek and Poke… Do you need extraordinary emoticons for your mails? Well, according […]
According to a recent study by the research firm MarketingProfs in early and mid-April, the main intention to use Twitter is learning in more or less real-time, then comes social networking benefit or pushing the ‘digital ego’. The results of the study revealed that almost… – 100% of the respondents said they value “getting information […]
Companies still don’t know whether to ignore Twitter or being aware of a Twitterstorm might save the brand’s value. David Sarno and Alana Semuels show good cases why major brands learn they’d better respond quick – focussing on Amazon, Skittles, Domino, Coca-Cola and Hasbro. How to explain the social web to your parents? Obviously, all […]
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