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When the the iPad certainly was introduced by Apple’s CEO Steve Jobs it was said to be “a truly magical and revolutionary product.” This week I have bought an iPad myself and have tried to understand what the tablet is capable as a mobile business device. I cannot really say it failed. And a new […]
What are good case studies for viral productions? A question, I get asked quite frequently. Please find the link to a selection by AdAge which I would also recommend. The recruiting business will have changed in 2020. Job Boards have to improve their services and social media could be one solution for it. HR managers […]
The new international study “MePublic – A Global Study on Social Media Youth” by Volkswagen and MTV Networks presents some interesting insight into media use and value ethics in the group of 14-to 29-year-olds (digital natives). No surprise that they will respond to one of the findings: Young people want to see networking apps extend […]
Content in the B2B space continues to be… king. Especially since Social Media conquers the interest of users and consumers, companies have to establish a good content strategy in order to attract the interest of their audience properly. Junta42 and MarketingProfs, supported by American Business Media and the Business Marketing Association, made a research with […]
Every marketer is looking for the key to Facebook success. A study by Vitrue, a social media marketing agency, reveales a secret… which is not a secret in my eyes anymore. As we know it from the email marketing era: Couponing and savings are driving engagement. Images and photos outperformed video and text by 22% […]
The main message of the dmexco 2010 can be concluded as follows… Marketers have to face the fast dynamics of a changing advertising industry. The new topics they will be tackling in the future are predictive behavioral targeting, multiscreen targeting, augmented reality as well as mobile device advertising and … of course Social Media. Facing […]
The search engine for the future is Facebook. Or let’s say social media. Sanjay Metha discusses “What is a search engine? and comes to an easy result: From a users perspective it is a platform where I can quickly get relevant results for whatever I am looking for. And his result is that social media […]
Some days ago, we could read that Facebook is becoming kind of an outlet for brands to engage with their fans and which brands scored the best. A recent survey from ExactTarget and Co-Tweet now shows product discounts and “social badging” are the main motivations for “liking” brands on Facebook. 43% of Facebook users interviewed […]
According to the latest Pew Internet & American Life report the demographics of older internet users turning to social media is on massive growth. The study results show that 47% (April 2009: 23%) of internet users age 50-64 and 26% (April 2009: 13%) 65 and older use social networking. And the main reasons for the […]
This video is showing when social media shoots out of the roof… but still fun. THE TOXIC AVENGER – "N'IMPORTE COMMENT" – OFFICIAL VIDEOHochgeladen von The-Toxic-Avenger. – Musikvideos, Sänger Interviews, Konzerte und mehr. Share your thoughts…
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