This author has not written his bio yet.
But we are proud to say that The Strategy Web contributed 1034 entries already.
Am liebsten würde ich diesen Post anfangen mit “Es war einmal…”. Denn es fällt einem schwer zu glauben, dass diese Geschichte in der heutigen Zeit nicht erfunden ist. Ist sie aber nicht…! Es geht um den Kundenservice der Sky Deutschland Fernsehen GmbH & Co. KG. Und würde ich mich nicht seit mehr als einem Jahr […]
A new study “Socializing Your CEO: From (Un)Social to Social” by Weber Shandwick found out the majority of CEOs from the world’s largest companies —64%— are not social. The definition of “not social” means that the world’s top 50 companies are not engaging online with external stakeholders. It shows us that most of them are […]
A recent international survey of 2,200 mothers shows 81% of children under the age of two currently have some form of online presence — ranging from photos uploaded and shared by their parents, to a full-fledged profile on a social networking site, writes Mashable. What is the futre of social networking? Everyone would like to […]
When you hear the term “marketing mix”, what do you think…? Pause! Think… Pause! Does that sound familiar to you? For some of you it might. To others it blurs as they follow the hypes as new marketing topics that are shouting at them. Or did you listen to their silent tones? Isn’t it better […]
Sometimes you come across videos that people don’t know, need to watch and need to LISTEN to. Although this has quite a past already, Jay Rosen of New York University and PressThink still gives the right approach for business decision makers -no matter if B2B or B2C- to understand what the web is… “The Web […]
It is probably one of the best visuals created on facts and figures around the social web. InsideView put many stats together in one picture such as… – history of social networks (missing Plaxo though which made me aware of the social networks phenomenon 13 years ago, apart from the leading Asian networks like Tencent/QQ) […]
The world is all about business cards. Business cards reflect the contacts that your business is reaching out for. Half a year ago, Samsung found the master of business card throwing and hired him for their new campaign. They filmed his fantastic capabilities with their (new) Samsung Digital Camcorder H205. In the meanwhile, the video […]
The new report Social Media and Online PR Report 2010 by Econsultancy and bigmouthmedia shows that 95% of companies have tried Social Media and 40% didn’t really get it. The main findings on tactical use can be taked in this picture…: Facebook. Twitter an Youtube rule. Marketers and PR people often ask what are the […]
When the the iPad certainly was introduced by Apple’s CEO Steve Jobs it was said to be “a truly magical and revolutionary product.” This week I have bought an iPad myself and have tried to understand what the tablet is capable as a mobile business device. I cannot really say it failed. And a new […]
What are good case studies for viral productions? A question, I get asked quite frequently. Please find the link to a selection by AdAge which I would also recommend. The recruiting business will have changed in 2020. Job Boards have to improve their services and social media could be one solution for it. HR managers […]
The Strategy Web GmbH
St. Ulrich Str. 3c,
86922 Eresing,
Tel. 08193-9974127
Mob.: +49 (0)171-9577828
