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We had written about a Curata content marketing survey some months ago. Now, I came across another research which is making it’s way through the web, and I am glad as I have been asked at a University St. Gallen event for some new insights on the topic today. The Content Marketing Institute’s 2013 benchmarks […]
Consumers are multitasking and using other electronic devices like phones or tablets when watching television. This is the conclusion of a recent third annual Video Over Internet survey of 3,501 consumers in Brazil, France, Italy, Spain, the United Kingdom and the United States. It states that the majority watched video content over the Internet. Obviously […]
What is Omnichannel Loyalty (OCL), you might ask yourself? Well, according to a Kobie Marketing infographic it is “an enterprise-level initiative to drive, track, measure, and reward incremental behavior throughout the enterprise and customer experience”. The OCL approach defines how companies and brands engage customers with personalized messages at different touchpoints and various channels. It offers rewards […]
Der Durchbruch auf dem Weg zum “Geruchsweb” ist endlich geschafft. Google bringt sein neustes Produkt “Google Nose” auf den Markt und revolutioniert damit die Suche, unser Wissen, unsere Empfindungen und unsere Weberfahrung. Ach, einfach alles – aber nur für einen Tag… By loading the video, you agree to YouTube’s privacy policy.Learn more Load video Always […]
Some say, email is a dead media, some know it is not. At least not on smartphones in the U.S… For American adults email is still the most common activity on smartphones. In the second place comes Web browsing, closely followed by using Facebook. This is the result of the “Always Connected” study from IDC. […]
This is a fantastic ambient campaign from the New Museum in NYC. It simply hijacked 5.000 pay phones all over New York City. Each of the phones is recalling a piece of history from 1993 when NYC was changing massively from a cultural and urban stand point. If you are in NYC, simply call 1-855-FOR-1993 […]
We all experience on a daily business how mobile devices are changing our world. Mobiles become more and more our shopping companion, and with it mobile search becomes more and more popular to satisfy our needs. Google and Nielsen cooperated in a recent report to illustrate where and how people use mobile search, and what […]
SoDA (the Society of Digital Agencies) just recently presented their views and results of their annual Digital Marketing Outlook Survey. It offers some fresh insights and perspectives of how marketers might be turning their creative and technological knowledge into new concepts in their digital agencies. The report delivers thoughts around changing advertising markets, new organizational […]
In einem kürzlich veröffentlichten Report “2013 Future in Focus – Digitales Deutschland” zeigt comScore die digitalen Trends hierzulande auf. Der Report liefert ein paar interessante Einblicke in die deutsche Digitalwelt (u.a. hinsichtlich E-Commerce, Internetnutzung, Mobile, Online Video, Online Werbung und Social Media. Die Anzeichen für dieses Jahr generiert comScore aus den Daten von Dezember 2012. […]
After yesterdays moderation of the dmexco Night Talks in Hamburg on “Mobile – The new first screen”, a recent study grabbed my attention this morning. It makes clear that users really are more into apps rather than mobile websites. According to the findings of the global study from Compuware Corporation, a technology performance company, 85% […]
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