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“I think all great innovations are built on rejections.” Louise Berliawsky Nevelson Although Google has been one of the innovation rock stars as a web company for years, it also had it’s nightmare. And nightmares usually end someone on a graveyard. The list is long and the guys from WordStream created a nice infographic which […]
It is something we keep being asked seminar after seminar. What is the perfect status update looking like on Google+, Facebook or Twitter? Well, the answer is there is no secret sauce. Or maybe there is now? The guys from Mycleveragency have at least try to define it and put in as much knowledge as […]
Traffic is increasing all over the world. But what if an intelligent system could automatically coordinate our roads? We could sleep longer, spend less time in traffic-jams, save money, and would all be more relaxed at work and in life in general. At the 2013 Cannes Future Lions competition, IBM announced the “Project Accel” project […]
In diesem Frühjahr habe ich mir das Buch „ Finding the Future of Digital Book Publishing“ über DBW (Digital Book World) gekauft. In diesem Buch berichten Vertreter der Publishing Industrie, wie sie dem digitalen Wandel im eigenen Haus begegnen. Die Interviews liefern einen hervorragenden Einblick auf die derzeitigen Herausforderungen und Strategien der Verlage. Besonders aufgefallen […]
Many brand managers ask themselves (and us in seminars) how a shitstorm begins. We most often tell them that many shitstorms are not real business problem but more a “verbal foul-mouthed fart” as we called it some weeks ago in one of the courses at the Executive Campus of the University of St. Gallen. However, […]
Es gibt so manchen Imagefilm, der einen zum Nachdenken anregt. So hat auch die P&G einen solchen erstellt mit dem schönen Titel “Der tägliche Unterschied”. Mit dem Spot will man beleuchten, dass auch die kleinen Alltagsgewohnheiten einen großen Unterschied für das Lebensgefühl jedes Einzelnen, aber auch der ganzen Familie macht. Das verwundert natürlich nicht. Schließlich […]
Audio-video content and video content networks are on the rise. Not one company in the FMCG industry that did not try to start their own initiative around their brand or product in the last two years. From the hype of Social Media another hype was creaping up that many have not yet fully understood but […]
Manchmal brauchen wir Menschen, einen Fahrplan, um schnell und effizient von einem Ort zum nächsten zu gelangen. Einen solchen Fahrplan für Marketing-Entscheider hat jetzt Gartner entwickelt. Er verdeutlicht die Komplexität des digitalen Marketings in der heutigen Zeit und nimmt Trends auf, die derzeit in der Marketingszene herumgeistern. Das Ganze wird in funktionale Regionen unterteilt, die […]
Mobile is dividing the marketers world. While some say, it is critical to their business objectives, two-thirds admit that they don’t have a strong understanding of the mobile-user experience. This is the main finding of a recent IBM Tealeaf study amoung 582 chief marketing officers (CMOs) and e-commerce leaders. For most companies it is clear how […]
There are different views on why mobile advertising is performing. However, some new studies might spread some light: one form TNS and one from SessionM which did their study in cooperation with Millward Brown. The study SessionM published today shows that consumers react positively twice as often to mobile ads… but only as long as […]
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