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The common understanding in marketing teams is that content is key to meet the expectations of consumer. However, this might be right, most US consumers (52%) see high performance as the main quality feature of a website, according to a recent report from Limelight Networks. The report that surveyed 1,115 consumers valued website performance (streaming […]
Many companies and brands are thinking about ways on how to embrace the Internet of Things (IoT) in connecting devices to cloud products and services. Whether it’s cars, switches or home appliances, the IoT will change the world we are living in but also give us opportunities to ease our daily life. IDC estimates that […]
Über eine (Business-)Reise zu erzählen, erscheint vermutlich so manchem Menschen vermessen. Vor allem bei jemand, der doch ein ordentliches, berufliches Reiseaufkommen hat und sowieso öfter mal mit einem Check-In verkündet, wo er sich befindet, das dann mit einem Post verknüpft, der mit Fotos bebildert, was es zu Essen gibt und tagged, wer dabei ist. Was […]
Adobe’s CMO.com did a great job in summarizing the leading social networks for business in one nice infographic alongside their CMO Guide to The Social Landscape. The marketing technology company checked each of the platforms according to four criteria: brand awareness, customer communication, SEO and traffic generation. Obviously and not surprising, the leading platforms are […]
Loyalitätsprogramme sind nichts Neues. Sie verfolgen das vordergründige Ziel, Kundendaten anzusammeln und dienen dann dazu, Kunden nach ihren Vorlieben, ihren Lieblingsprodukten und ihrem Einkaufsverhalten zu identifizieren. Gezielte Promotions sollen dann die Kunden zum Kaufen anheizen. Die wenigsten Unternehmen wissen jedoch, wie man mit den Daten auf smarte Weise umgeht. Ein paar Beispiele haben wir mal […]
The team at We Are Social have created an interesting presentation on “What Makes A Great Brand”. However, I can already hear some of you social geeks saying, moaning and arguing what is missing in the slides and what you could better, maybe start reading and thinking about it first, and then try to find […]
Bei der Erstellung einer mobilen Webseite sind einige Dinge von entscheidender Bedeutung, wenn Sie erfolgreich sein wollen. So sind zum Beispiel bei der Typographie keine Experimente angesagt, aber auch Font Farben und Typen können einfache Regeln befolgen. Sicherlich auch eine gute Idee ist, dass man sich den “Touch-Weg” eines mobilen Nutzers genau überlegt, sprich User […]
It’s hard to look into the future, or claim how the workplace could look like in 2020. And that in mind, although I get invites to different event looking years ahead and telling us, which technology will rock, which cloud model will be staring, and how friendships might die as of millennials heading towards a […]
A friendship is not a friendship, when it comes to moving on with your career – at least for millennials. A recent study published by LinkedIn this week shows that millennials believe in friendships at work boosting happiness, motivation, and productivity. However, friendship has an end and makes millennials competitive when it comes to career […]
The guys at YouTube Downloader Blog have created a very interesting infographic. Where they have recently explained why Saudi Arabians are the most engaged YouTube viewers in the world, this new infographic shows us the YouTube world in one minute in order to reveal what happens during 60-seconds on the world’s leading video sharing site. […]
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