The new car retail experience: (Digital) showroom by AUDI
Remember the days, when you wanted to go in shops to see the desired car – experiencing it’s dimensions, the color, the feeling when touching the surface, and all of that? Let’s face it, there were many opportunities to get that shopping experience the digital way. Now, AUDI takes a new approach on addressing customer. They created the new AUDI City “Digital Showroom”.
The AUDI way is a fantastic new form of retail car shopping experience for a car brand. Do we need a big showroom on an expensive high-street building? No! This one fits in any street shop. Yes, it does! It is even possible in the classic shopping centers or malls. It means that car brands can move closer to customer’s day-to-day shopping trips. And no problem to let them feel the leather, the paint or any other materials they might want to touch.
Experiencing the Audi City Store is a virtual shopping trip in a traditional shopping atmosphere – just with digital projections on the walls to experience the driving fascination in big digital walls – right in front of them.
Cool or that, the question stay if this is hot?!