Real-time is the future and real-time starts with Twitter?

It was about time to relaunch the Twitter front page and some days ago, Mashable already mentioned this next step. From the old front page it was nearly impossible to understand what this platform is all about, the new one shows what this platform could be in the future…

Twitter becomes more like a mixture of user-generated CNN, Facebook and Google in taking the best of bread from all platforms. It is a real time information exchange news service in a social networking coat.

Now, their new front page focuses on their biggest benefit for every single user in the world: their real-time search engine. In placing this in the main center of attraction and attention, Twitter leaves a lot of open space for thoughts and speculations about their future strategy in expanding their business (and business value).

The new real-time strategy is supported by the three tag lines…
– Popular topics right now (main tags real-time search)
– Popular topics today (last 24 hours)
– Popular topics this week (last 7 days)

Will they finally follow the Google business? At least some kind of similar bottom up strategy can be seen in this approach. A road that Google started off some years ago…

old-twitterCompared to the old front page (see right), the main benefit of Twitter becomes more clear now for new users and makes the USP of the platform obvious right from the start.

If we are just talking about search and the business benefit of “being and knowing first-to-market”, this will be a clear winner for Twitter compared to Google where search results for certain topics can be some years old.

Real-time is the future (of news business) and real-time starts with Twitter?

News Update – Best of the Day

daily1Monetizing social networking platforms still is one of the biggest challenges in social media. Now, if we have a close look at Reuters, Myspace and Twitter are planning new monetization models: Myspace becoming a place for video gamers and Twitter offering add-on services for business? If the Twitter plan will become the future for this social network, the founders need to think around different access prizing strategies in order not to loose the people that co-founded the business: small companies and bloggers.

Have you ever thought about how to use LinkedIn in an ideal world? Ari Herzog did. He shares his views and insights in his article 12 ways to use LinkedIn today.

London’s Piccadilly Circus is always a good place for the production of a commercial… Watch this funny Samsung spot for one of their mobiles.

Launch Bookstore auf The Strategy Web

bookstore-tswDie Nachricht von dem Partner E-Commerce Strategie der QStores bei Quelle liest sich fast schon wie ein lustiger Zufall für mich. Erst gestern habe ich mein Blog The Strategy Web um einen neuen Bücher Shop erweitert. Allerdings mit aStore von Amazon, nicht QStore von Quelle…

Warum ein Book Store?
In den letzten Monaten habe ich ab und an Rezensionen geschrieben zu Büchern, die mich in irgendeiner Weise fasziniert, bewegt oder nachhaltig beeinflußt haben. Diese (Business)-Bücher wurden dann in der Sidebar als Widget “Buchempfehlung” vorgestellt. Leider verschwanden mit jedem Update einer Empfehlungen die anderen gänzlich – und grundsätzlich zu schnell.

Karl-Heinz Wenzlaff, der die Idee des Bookstores an mich herangetragen hat, meinte mal in einer Mail: “So schnell kommt man ja mit dem Lesen nicht nach, wie Sie die Buchempfehlungen wechseln”. Mag daran liegen, daß ich mir als ehemaliger Literaturwissenschaftler das schnelle Lesen beigebracht habe. Was hier jetzt aber eher kontraproduktiv war. Mit dem Bookstore kann ich das Problem elegant umgehen.

Was findet man im Bookstore?
Mein Bookstore trägt die Überschrift “Books and Recommendations” also nicht umsonst. Zukünftig werden dort unter der Rubrik Books Angebote zu relevanter Lektüre die Blogthemen betreffend integriert. Webstrategy, Marketing, Sales und Mobile Web sowie “Unterhaltsames und Nachdenkliches” bei Easy Listening (witzige, lustige und trotzdem nachhaltige DVDs) und Easy Strategy (moderne Startegieansätze der ‘Light-Version’ sowie Romane).

Wie schwierig ist es, ein aStore zu erstellen?
Überhaupt nicht schwer, denn mit den Amazon aStores benötigt man keine Programmierkenntnisse. Der Aufbau von aStores ist nahezu selbsterklärend. Man kann seine Kategorien selbst definieren, Farben & Design anpassen, die Sidebar konfigurieren und die finalen Versionen per Link, iFrame oder Frameset sehr einfach für jeden Blog-, Webseiten oder Communitybetreiber integrieren.

Monetarisierung oder Service?
Wer glaubt, als Amazon-Partner kann man seine Blogaktivitäten gut monetarisieren, der muß ein anderes Blogthema als ich haben. Vermutlich ist nahezu jedes andere Blogthema der Umsatzgenerierung dienlicher. In den letzten Wochen bin ich oft gefragt worden, welche Literatur man so in den Themen des Blogs ließt, um “Up-To-Date” zu bleiben. Der Bookstore ist ein Service für meine Leser – nicht mehr, nicht weniger.

Ich wünsche Euch viel Spaß und hoffe, dort gute Vorschläge und Empfehlungen eingebaut zu haben. Natüprlich erfährt der Bookstore regelmäßig ein Update…

Kevin Spacey explains David Letterman Twitter

Kevin Spacey and David Letterman gave the perfect show act at Letterman’s Late Night show on CBS TV. And suddenly these guys were talking about Twitter … pinging verbal tweets to and fro. And then, Kevin Spacey finds the perfect business model for Twitter. Okay, maybe a bit expensive…!?

David Letterman: Did it cost you money to be on Twitter?
Kevin Spacey: (scared) No, it does not cost you money…
David Letterman: I don’t know how you…
Kevin Spacey: …(amazed, shaking his head)…
David Letterman: I don’t know how it works.
Kevin Spacey: A penny for every letter. It’s so expensive Dave…
David Letterman: I don’t know anything about it.
Kevin Spacey: Are you on Twitter?
David Letterman: No, I don’t know. I can’t afford it…

Spot On!
If Twitter costs something? Yes, it does – a fortune of time, Kevin could have answered. But … ah, his answer is much cooler. Just enjoy it!

News Update – Best of the Day

daily1New logo for The Strategy Web? Yes… Creation contest is done… now for the vote. Your input much appreciated…

Facial recognition is something that can become very dangerous for your career if you show the wrong picture in the wrong social network. But it becomes even more complicated when this vision comes true: facial recognition and head tracking resulting in augmented ID. Somehow scary…

Using Youtube to promote your business is not new. Explaining your website with the help of Youtube is very cool. See this example by Boone Oakley…

News Update – Best of the Day

The top 10 ways to monezie Twitter and the real-time Web? Ron Conway shares his vision

10. Lead generation
9. Coupons
8. Analytics, analyzing the data
7. Enterprise CRM
6. Payments
5. Commerce
4. User-authentication, verifying accounts
3. Syndication of new ads
2. Advertising – Context and display ads
1. Acquiring followers

Looking for methods to monetize your blog without advertising? Brandon Laughridge has 5 top ideas for you…

The future of e-commerce is speaking in semantic words. Mike Darnell give some insight in terms of semantic web shopping – show casing a stroller purchase.

Contest: Let's create a new logo for The Strategy Web

After one year with my old and self-created amateurish logo (via Logoease), I have made two decision in one go. First of all, I definitely want a new logo and secondly, I like to see how a logo contest website is performing and what kind of ideas it’s ‘creative head community’ is coming up with.

A challenge for the designers or for me?
So on Thursday night last week, I started my contest and decided to go with And if you want to take part and hand in your ideas as a designer, please feel free to log on to my contest ID for the new The Strategy Web logo PS: This platform is called Hatchwise now). The challenge is on you. And some people have already been very creative and shown their innovative approaches.

For people or companies that are looking to start a logo contest the steps are easy. This was my challenge some days ago.

How does elogocontest work for contest holders?
You start by registering an account as a contest holder. Having done that, you kick off your logo contest by describing the basic outlines of the contest, your target group, the essential parts and texts of the logo and finally, by writing a short summary about the contest. This is the online brief for the designers which is a self-explaining questionnaire and easy to handle. And you think about how much money you want to hand over to the winner.

What is the benefit for designers?
The benefit for designers is not huge you might say… I do disagree with that. It depends how you see it. OK, 150,- US Dollars won’t make a designer rich, yes. However, it might have some serious impact for their future business. Generating first-class reference for your creativity and your business is not easy. By taking part in some of these competitions, designers can proof their creative power, train their creative heads in an open-competition, receive some references, and generate future business from contest holders (word-of-mouth is key in the business of the future!!!).

And if they are clever, they have a blog and a twitter account where they are talking about their contest success. If this does not help, then word-of-mouth tactics don’t work…

Any special thanks for the winner of my logo contest?
Yes, there is! My contest ends Saturday night… The winner will get an exclusive interview on his/her business, his/her thoughts on logo contests, and why the company started using elogocontest (or others as well).

So if you are a designer or a creative master mind, keep the speed up of new ideas coming in! Looking forward to your ideas. And I promise, feedback will be provided asap.

Spot On!
Logo creation has cost start-ups (and all other companies) a fortune some years ago. Today, it has found an innovative contest approach all over the web. Examples like 99designs, elogocontest, logo contest, Logoease, jovoto, mypitch, AAA Logo and mypitch proof that today the world of innovative and creative agency work is changing towards a more customer friendly web 2.0 approach. And it is becoming affordable…

For now, my work is done and I am sitting hear and am waiting for your ideas… And for those of you who want to help me choosing the right logo, comments on creatives in my blog are very much appreciated.

How to attract more visitors – The 10 most important visitor resources for blogs

How can you find a lot of users for your business blog?

How can you find a lot of users for your business blog?

Is there a secret, why corporate blogs and business blogs have more success than traditional corporate websites? Is it the modern architecture of blogging systems? Is it the exiting and exhilarant spelling style of bloggers? Or is a conspiracy of the digital natives against the internet retirees?

Nothing of it! Blogs and bloggers are simply using some very effective methods to attract visitors.

The 10 most important visitor resources for blogs:

  1. Feeds – Blogs are read via feed reader predominantly, not via browsers any longer. Well-known blogs have more than 100.000 feed reader per day. On a normal day in Germany, there are some blogs with more than 10.000 feed reader.
    Highlight your RSS feed on your blog and take advantage of a feed service like Feedburner
  2. Google – Visitors through search engines are the second largest visitor group of blogs. Bloggers use always methods of search engine optimization (SEO) in order to achieve good rankings with important key words.
    Write in a search engine friendly way. Use Google’s Webmaster Tools and install a SEO plug-in like wpSEO!
  3. Pingbacks and Trackbacks – Links don’t just offer a value-add for your own users but also backlinks and numerous new users.
    Link all directions as often as possible and learn to use trackbacks in a proper way.
  4. Twitter – with the micro-blogging service you can approach users faster than with your blog. News with real add-on information are spread via Twitter the “viral” way very fast.
    Work on broadening your Twitter follower base. Promote your Twitter account on your blog and vice versa. Twitter your blog postings at the right time!
  5. Social Networks – Promote your important blog postings on XING, Facebook or LinkedIn.
  6. Forums – Are you an accredited expert, for example a wine blogger?
    If you see in a forum the question: What are the most expensive wines or the 10 most dry French ones? Write a posting on your blog and post only the link in the forum.
  7. Blog directors and RSS feed directories – Just some selected directories (Technorati, Blogoscoop, Bloggerei, Wikio) generate new visitors. Especially, if you are ranking well in these directories.
  8. Your comments on other blogs – Make yourself heard on other blogs as a constructive business partner – far and foremost in not well-known blogs. This will result in new visitors. Beware the free of sense comments! This will damage your own blog reputation in the long term.
  9. Comments of others on your blog – This is the secret of well-visited blogs:
    Be responsive to comments – You will win permanent visitors!
  10. Guest writers – Invite readers/users, other bloggers or “VIP’s” from the offline and online world to write guest posts. Every guest author will be talking to others about it or link directly to this post.
    Your creativity has no limits: travel agents blog about journeys of their customers, hotel managers animate guests to write about their vacation resort, … Your customers don’t want that? Ask them if they want to publish some of their holiday pictures on your homepage! You will be surprised seeing the reaction…

Did I forget something? Is your ranking of visitor resources different? Where do you see options to attract more visitors for your blog? Looking forward reading your comments and reading your ideas and thoughts!

Guest writer Karl-Heinz Wenzlaff is the German expert and consultant for business blogging. He knows the useful tips and tricks, and is specialized on professional company blogs, product blogs or employee blogs. Some month ago, he helped me migrating from Blogger to WordPress in order to set up a magazine theme.

Thank you for being one of my guest writers, Karl-Heinz.

News Update – Best of the Day

There are not many case studies on how to leverage social media for business and how to engage customers, partners, and press with social media. One great company example offers Cisco. Mia Dand summarizes Cisco’s approach on openness, transparency and ROI. And if you find the time see also the example of the American red cross by Beth Canter, including their social media strategy handbook…

Twitter and agencies seems to be a relationship that is not yet established for a powerful client mode. AdAge shows some amazing examples where agencies are handling Twitter streams for clients – but the agencies don’t even own their branded accounts, or have a powerful leader or expert which can be shown as a good case study to their clients. Scary?! My advice: Before starting to believe in the agency’s knowledge on social media, read the examples above and then take a look at this short post by Lawrence Perry: How not to be annoying on Twitter and other social media. Then decide which agency is the right one to handle your social media activities…

…and whenever I find a good example of a funny commercial, we will share this…