How do the Fortune 500 use and evaluate Social Media sites? Please find a great infographic by Go Gulf that illustrates some of the key Social Media statistics for the biggest corporate players.
Here are the key points…
– 23% already have a corporate blog.
– 58% have an active corporate Facebook account.
– 62% have an active corporate Twitter account and have tweeted from in the past 30 days.
– The biggest number of blogs is in specialist retail industry.
– The insurance industry gets the highest number of Facebook pages.
The next two years will definitely show some massive changes in the adoption of Social Media in big enterprises which we acknowledge in different meetings and seminars these days.
What do you think about this adoption of “Social” in companies?
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Have you ever paid a blogger? Paid for your content love? I mean not for writing some good PR for your business. Just for them being bloggers, sharing valueble content, thoughts, ideas, and providing new food for thought. In some days you can do that. The “Pay a Blogger Day” is here to come. Some thoughts that came to my mind with it…
Some months ago, Flattr started their outreach program to bloggers. And some months ago, they were on their way to revolutionize the monetization of blogs. Those days, the Flattr button went live on my blog, and in every post. I rewarded blog posts, and got some rewards. Just the way Flattr works. They had the idea for the “Pay a Blogger Day”.
On Flattr Cents pass from bloggers to bloggers to… Well. Companies never paid anything. They have the biggest budget pockets though. And I asked myself if bloggers want companies to engage in the monetization process, or if reputation is of higher value for them. And why should companies pay a blogger for something they produce for free. Still trying to figure that out…
Some blog posts generated some Cents immediately through Flattr, never enough for some nice ice-cream in a week though. Somehow the activity to “donate” for a well-written piece of thought or idea felt like an act of charity. Some Cents felt like a pat on the shoulder. Sometimes, I discussed with bloggers if that is encouraging, or frustrating? Every blogger argued differently about this gesture. Many were not convinced. I have seen not many buttons on blogs since.
And often when I wanted to spend some Cents, those bloggers did not use Flattr. So, my reward for them often ended in a Retweet. Maybe Retweets are the killer of positive blog comments…
The main problem many bloggers saw in Flattr was that it will be challenging to get attention for this payment theory outside the bloggosphere. Sounded like: “Bloggers will pay themselves and thus reward their work within an inner circle of the blogging community.” One of the reasons why I finally decided to remove the button from my blog.
Now, Flattr starts -in cooperation with Bambuser, Twingly and Posterous– the “Pay a Blogger Day!” on November, 29th. They intend to start a movement with the mission “Give something back to bloggers!” A good idea…
How to reward a blogger’s work?
If I may inspire you -companies, marketers and managers- with reward opportunities for bloggers, then maybe you want to read this…
a) Companies that have used shared knowledge to improve their business could write a reference quote for the blogger why and how they benefit from reading a blog. It could be a comment, tweet or a blog post on their blog. Just be creative…!
b) Managers that have used shared knowledge for their career purposes could send a present when they think the blogger has deserved it (does not need to be on the “Pay a blogger day!”). A flower (digital or real), a freebie of your products or an invite to a paid for workshop about corporate blogging. And hey, chances are high, bloggers might write about it. Just be clever…!
c) Marketers that have used shared knowledge for their campaign ideas could start thinking about whether they shovel money into a print grave, rely on TV reach or hope for radio commercial payback. Maybe they want to start sponsor a blogger who is worth it as they act like brandvangelist, testimonial or brand advocate for a brand or company. And why are not many marketers trying to make use of bloggers in the offline world? Just be curious…!
d) Followers, fans, “plusers” and bloggers that have used shared knowledge could start discussing the monetization of their work in an authentic collaborative manner. Do you want banners ads, text links, affiliate programs, brand advocate prgrams, or…? What is authentic blog monetization? Or is it reputation only? In short: money, products or reputation currency like Floout.me?
Here is how Flattr wants to inspire you to reward a blogger…
Think about the thoughts and then start acting! I am sure, bloggers know how to say “Thank you” and all bloggers would love to see some of these rewarding opportunities. Right…?
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How can you find a lot of users for your business blog?
Is there a secret, why corporate blogs and business blogs have more success than traditional corporate websites? Is it the modern architecture of blogging systems? Is it the exiting and exhilarant spelling style of bloggers? Or is a conspiracy of the digital natives against the internet retirees?
Nothing of it! Blogs and bloggers are simply using some very effective methods to attract visitors.
The 10 most important visitor resources for blogs:
Feeds – Blogs are read via feed reader predominantly, not via browsers any longer. Well-known blogs have more than 100.000 feed reader per day. On a normal day in Germany, there are some blogs with more than 10.000 feed reader. Highlight your RSS feed on your blog and take advantage of a feed service like Feedburner
Google – Visitors through search engines are the second largest visitor group of blogs. Bloggers use always methods of search engine optimization (SEO) in order to achieve good rankings with important key words. Write in a search engine friendly way. Use Google’s Webmaster Tools and install a SEO plug-in like wpSEO!
Pingbacks and Trackbacks – Links don’t just offer a value-add for your own users but also backlinks and numerous new users. Link all directions as often as possible and learn to use trackbacks in a proper way.
Twitter – with the micro-blogging service you can approach users faster than with your blog. News with real add-on information are spread via Twitter the “viral” way very fast. Work on broadening your Twitter follower base. Promote your Twitter account on your blog and vice versa. Twitter your blog postings at the right time!
Social Networks – Promote your important blog postings on XING, Facebook or LinkedIn.
Forums – Are you an accredited expert, for example a wine blogger? If you see in a forum the question: What are the most expensive wines or the 10 most dry French ones? Write a posting on your blog and post only the link in the forum.
Blog directors and RSS feed directories – Just some selected directories (Technorati, Blogoscoop, Bloggerei, Wikio) generate new visitors. Especially, if you are ranking well in these directories.
Your comments on other blogs – Make yourself heard on other blogs as a constructive business partner – far and foremost in not well-known blogs. This will result in new visitors. Beware the free of sense comments! This will damage your own blog reputation in the long term.
Comments of others on your blog – This is the secret of well-visited blogs: Be responsive to comments – You will win permanent visitors!
Guest writers – Invite readers/users, other bloggers or “VIP’s” from the offline and online world to write guest posts. Every guest author will be talking to others about it or link directly to this post. Your creativity has no limits: travel agents blog about journeys of their customers, hotel managers animate guests to write about their vacation resort, … Your customers don’t want that? Ask them if they want to publish some of their holiday pictures on your homepage! You will be surprised seeing the reaction…
Did I forget something? Is your ranking of visitor resources different? Where do you see options to attract more visitors for your blog? Looking forward reading your comments and reading your ideas and thoughts!
Guest writer Karl-Heinz Wenzlaff is the German expert and consultant for business blogging. He knows the useful tips and tricks, and is specialized on professional company blogs, product blogs or employee blogs. Some month ago, he helped me migrating from Blogger to WordPress in order to set up a magazine theme.
Thank you for being one of my guest writers, Karl-Heinz.
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Today, we will be serving the ‘How To’-Help – Enjoy it!
How to start a blog and make it effective … Jamie Herzlich knows facts about your competition (130 million blogs on the Internet – according to Technorati) AND has some very good advice that you are not getting lost with your blog.
How to start a corporate Twitter account…. Evelyn So has some interesting ideas on considerations before you dive into Twitterville, taken from a corporate, communication and customer point of view and background. Read comments also…!
How to Get More Out Of Google Docs… It’s on you! If you have the right input, just contribute, log in and add them to the page. Help writing this article. Yes, this is the power of a wiki.
PS: How to Present While People are Twittering? Years ago, people were whispering to each other at conferences, today they are ‘twittering’. Olivia Mitchell knows how to adopt and get attention when you are a speaker.
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