Tag Archive for: App

The YouTube revenues (and more) in a minute (Infographic)

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The guys at YouTube Downloader Blog have created a very interesting infographic. Where they have recently explained why Saudi Arabians are the most engaged YouTube viewers in the world, this new infographic shows us the YouTube world in one minute in order to reveal what happens during 60-seconds on the world’s leading video sharing site.

The infographic shows the amount of video uploaded to YouTube each minute and gives insights in the ad revenue that the site’s top channels generate in that minute. Thus, we get to know that PewDiePie earns more than $13 a minute.

According to the infographic, YouTube generates more than $10,000 in revenue per minute. A figure that is base on the site’s estimated annual revenue of $5.6 billion, which means over $14 million of revenue each day.

Youtube-In-A-Minute

The (Mighty) Future of Selfies

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When you think a “selfie” is nothing but a “selfie” (meaning a photo of yourself), then you are still living in the past. The future of the selfie is already here – in various forms. You just need to know where to find the next evolution step, how to make it, and see who can assist your efforts. And even if you want to take it to extremes. There are all sorts of selfies ahead.

Although, I have to admit I have taken some selfies lately, I had decided to leave it from now as of bad (or mad) output. However, maybe I just need to go to the DELL Center for Selfie Improvement. No joke! Well. Maybe.

Dell is always good at jumping on the latest trends in the world of social and sharing. Their new “Center for Selfie Improvement” is meant to help people optimize (if not perfect) the art of the selfie. People shall be trained using different techniques handed down from the very original selfie taker. How this works is explained in this video and on their Tumblr website.

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Some people might say “selfies” are just for people with mega egos. Now, if you are a person of that sort, this winning Cannes Lions Innovation Grand Prix might make you happy. It’s a mega Kinetic installation which enabled people to create massive 3D selfies. The installation can transform in three dimensions. It recreate a selfie face from visitors to Khan’s pavilion. The Khan’s building was a 2,000 m2 cube placed in the Olympic Park in Sochi during the 2014 Olympic Games.

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MegaFaces: Kinetic Facade Shows Giant 3D ‘Selfies’ from iart on Vimeo.

And if you are living in Sweden or Australia, you might not even want to use the release button from your camera or your smartphone any more for your selfie. Just get the latest app from the guys at Crunchfish then. With their GoCam app (just Apple yet) you can take a selfie with their touchless-A3D-software. Simply raise your hand to “push” the release button.

The future of the “selfie” is weird, unimportant and funny. Well, it just reflects the nature of a selfie, right?

Websites that teens love (Infographic)

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Are teens real trendsetters when it comes to using the latest online gig or social networks? Well, Niche gives some insights into the websites that 7.000 high school graduates in the U.S. were using lately.

Although many of us would have thought that Facebook is not the biggest hype for them any longer, the interactive infographic provided by Niche proves that 87% of the graduates are still happy with reading their news and being active on Facebook. Instagram makes up 66% and Twitter is used by 55%.

In terms of quick chat platforms, 72% use Facebook Messenger and 65% are active on Snapchat. Those platforms that are said to be the latest trend like YikYak and Whisper are not really getting big activity rates – 97% and 95% don’t use these platforms.

From a broadcasting point of view, it is interesting to see that YouTube, Netflix, and Pandora are the leading edge platforms whereas Hulu, Spotify and Beats like Amazon Prime are not yet their main interest spot.

PS: The interactive infographic with further info can be seen at Business Insider.

Websites Teens Niche 2014

Study: Social and Native Ads beat Email in Branding

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A recent study suggests that marketers should focus more on social media advertising and native promotions. The results of the study conducted by Millward Brown Digital for MediaBrix show that these tactics are more effective than email.

The respondents -300 marketers from Fortune 5,000 companies in 17 business categories- of the study answered with the follwowing response on which advertising formats and types “meet their digital branding objectives” on a multiple choice and multiple selection questionnaire.
– Social (51%)
– Native (46%)
– Email (36%)
– Paid search (23%)
– Mobile Web (23%)
– “Emotionally targeted” in-game (20%
– Mobile in-app (20%)
– Programmatic (18%)
– Regular in-game (14%)
– Text messaging (12%)
– Direct purchse ads from websites and blogs (11%)

When Millward Brown asked marketers on their preferences on “what types of digital ad campaigns has your company conducted”, the reponses were quite similar. Of the responding marketers, 77% mentioned that social is their way forward where as 73% replied email and 68% were heading for native. Although this might suggest that email marketing is a thing of the past, the marketers did not say that email does not work any longer.

Seeing news from Procter & Gamble marketing lately, it illustrates the confusion generated by the marketing industry on what’s the future of advertising going to be like. P&G will invest 70% of their advertising in programmatic in the future. A move that follows the American Express example trying to shift 100% of digital ad buys to programmatic. Against this movement stands some results of the Millward Brown study which shows that 30% of digital marketers understand that programmatic advertising creates some negative consumer experiences, with the unfavorable result in not leveraging but hurting brand loyalty or negating their branding objectives.

Please finds the main results of the study in the following infographic.

Infographic-Social-Native vs Email

Infographic-Social-Native vs Email

Facebook & the "Freemium". What if Facebook charges one dollar a month?

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money-sepiaStop reading this blog post if you are a Facebook fan. You might hate it. You might like it. Stop it! You won’t? Well then, don’t try to be a consultant and just read this and act like a Facebook user. This is our idea how Facebook could become even better…

When I wrote about The Social Globe -a world of paid social networks- some years ago, people called me “mad” and “crazy” teasing such “wild” and “early” paid ideas around social networks. Sometimes, I wondered why The Social Globe – a “network” of social networks like the broadcasting network Sky (earlier Premiere in Germany) never kicked off, bearing in mind all big social networks needed revenue. Maybe it was too big an idea. Maybe too superficially explained. Maybe… Whatever. I never found an answer. Well, maybe one. All major networks want to outplay their competitors. Collaboration is out. Although, we all have the social media philosophy in our heads: Sharing is caring. It does not count for social networks it seems.

Some years are gone since, and we all think about and discuss the value of Facebook. We wonder about it’s algorythm deciding what we see, watch and read. And we blame their advertising programs which often don’t make the user happy, nor does it seem to meet the personal targeting criteria. Well, in case people even notice the ads.

Traveling a lot, I have discussed a new monetization approach with social media and social networking insiders all over Europe. What happened if Facebook would change their business model according to the following “freemium” scenario. Yes, I know that Mark Zuckerberg has said, Facebook will never cost the user anything.

But what is the value of restricted and filtered content? What if I cannot see the content of my real friends? What if I don’t see (the ads of) my favorite love brands anymore on Facebook? What if Facebook loses it’s personal benefit and value for me more and more?

So, this is the moment of truth. Users get two account options on Facebook in the future…

a) Free Account
Filtered user account. Ads and branded content to be displayed according to Facebook’s targeting system. Facebook decides what content the user sees. Who your “real friends” are is decided by the algorithm.
Costs: 0 EUR per month

b) Paid Account
Unfiltered user account. Opportunity to personalize the own stream. Ads and branded content of the user’s favorite brands will be displayed according to their love brand personalization. The users decide what content they see. Who their “real friends” are is decided by the user.
Costs: 1 Dollar per month

Facebook has opened up a new field of communication, a new way of bringing people closer to each other. No matter how far separated they are. It is a great way to make us aware how close we are living, breathing and experiencing our daily lives.

The idea of paid for Facebook accounts is out there to being discussed. Go ahead and give us your thoughts.

Maybe this is the start of a new way of thinking about Facebook. Maybe we can start a real discussion on how to make Facebook a better social networking place with more personal value, less self-glorification, and so on. One that leverages “real” personal connections.

Would you use such a paid version, or stick with the old free account?

Adobe Summit 2014: Flashback in Tweets

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Adobe Summit 2014Sometimes when I travel to speak or to moderate at events, I have no idea what I can expect from the stages, the audience, the speakers and their input. Sometimes you fly home disappointed as the news were old, the stories not exciting, the slides were shabby or even impossible for the audience to read. And not often you have a long lasting experience that will change the way you experience the digital (marketing) world. Adobe’s Summit 2014 has proven to become an outstanding event experience, and I am sure the following stories will stay in my mind for a long, long time.

Let me summarize the main messages of the event “Reinvent marketing” with the following five tweets…

Creativity
Not often tweets can stand on their own. This tweet has a message that marketer need to obey in order to fullfil the message of the event and justify their position in the company. Marketers don’t need to glorify their brand through advertising. They should simply enable consumers to tell the brand stories from their own perspective. “Storytelling is not story yelling!” as Gaston Legorburu, Chief Creative Officer at SapientNitro puts it.

Adobe Summit 2014 Gaston SapientNitro

Data
When you hear all the opportunities about big data and see what companies like Adobe can do, it makes you think and wonder what these institutions will do with it – no matter what (EU) regulations we will have in the future.

Adobe Summit 2014 Adobe Values

The feedback from Rod Banner made me think: “I feel pretty sure they won’t. Not even intentionally. It’ll just happen. Remember, “Knowledge is Power”. And the answer from Twitter user Corticelli (whoever you are) seems to support Rod’s and my view: “oh, they will stalk and spam. And ruin that shiny technology fur the rest of us … #AdobeSummit”. Let’s hope the three of us are wrong with our slightly pessimistic view.

Change
Having had the Head of Internet Office from the Vatican at the event was definitely surprising, hearing him speak was like meeting the Pope on stage. His gesture, his facial expression and his words were famous even before they were even spoken out. When Monsigneur Lucio Ruiz collected his words together to frame them in a picture of words that not many people on earth can paraphrase, people started smiling, applauding and laughing. Laughing, not because there was no meaning in them but just being spot on. So he said about the Pope: “His words might differ. The message is always the same!”

Adobe Summit 2014 Ruiz Vatican

Decisions
Definitely the most inspiring and touching story on starting anew came from Kurt Yaeger. The well-known actor from the American TV series “Sons of Anarchy” lost part of his left leg on a motorcycle accident in 2006. When the accident happened, he was a BMX professional and the doctor told him that with or without his leg he will only have a max. 20% chance to survive. Although it will kill his career as a bike pro, he did not have to think long to decide what to do. Sometimes, you just don’t have to wait long to stop a routine or a habit.

Adobe Summit 2014 Kurt Yaeger

Personal note
I remember when my son got meningitis in Greece. He asked me to stop smoking that day. I told him while throwing the new pack of cigarettes in the bin: “You get well again soon. And I stop smoking now.” I have never touched a cigarette again, and that was over eight years ago. And, I will never do it again.

Influencer
When you get invited to a panel on the future of marketing, it makes you think whether you really know more than the rest of the selected media audience.

Looking back, I have seen more or less all of them taking notes and starting discussions. And, when the Q&A session started, you could feel that this round could have been interesting for a wider audience, not only for the media. But who knows. Adobe reinvents their marketing. And maybe you can also discuss with us about the future of marketing at the next digital or Adobe event.

Study: Combination of social and search campaigns upgrade performance

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According to a recent study by Marin Software, search campaigns get significantly better results when they are aligned with social campaigns. These findings are based on an analysis of $6 billion in annualized marketing campaign spendings which came from different global brands via Marin’s platform.

The study shows that integrated search campaigns that were managed in combination with social advertising campaigns achieved a 26% higher revenue per click on average compared to search campaigns which were standing on their own, so called in isolation. Furthermore, the brands got a average of 68% higher revenue per conversion through their search campaigns by combining them with social advertising campaigns.

Marin Software 2014 Search and Social Combo

Some more findings make clear that users who click on an advertiser’s search and social campaign convert faster. People who saw both campaigns showed 2x greater conversion rate on average than users who click on a search ad only. Thus, users who click on both a search and social advertisements have a conversion rate approximately 4.5x times higher on average than users who click only on a social advertisments.

Marin Software 2014 Search and Social Conversion

The revenue per click is also higher with users who click on both a search and social advertisements. They made 2x more revenue per click on average than users who click on only a search ad. Moreover, users who click on both a search and social advertisements achieved 4x more revenue per click on average than users who just click on a social ad only.

If you do you your own findings on social and search campaigns, let us know. It helps the whole community.

Report: Friday is Engagement Day on Facebook

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The more work people have the less they have got time to engage on Facebook. Right or wrong? Well, right…

At least according to a recent report from Adobe that states Facebook users engage with brands more on Fridays than any other day on in the week. In their Q1 Social Intelligence Report which analyzes the interaction of Facebook posts and ad engagements, the company found that 15.7% of all impressions happened on a Friday.

Adobe FB Engagement Q1 2014

In the second place came Thursdays with the second highest post impressions and engagement (14.5%), followed by Saturday (14,4%) with almost the same share of impressions. Sunday appears to be the day when people are not massively engaging with Facebook compared to the rest of the week (13.4%). A detailed interaction overview shows that Fridays were the strongest interaction days examined across all engagements: comments (17%), likes (16%) and shares (6%).

Adobe FB Share of Engagement Q1 2014

Furthermore, the report which was based on 260 billion Facebook ad impressions across different industry sector like media, entertainment, retail and travel, makes clear that photos and video seem to become the new secret sauce in user engagement on Facebook. Photos still show highest engagement rates in the first three months in 2014. 24.7% of all brand video views in Q1 came in on a Friday. Although people have more time on Sundays, it is the day with the lowest share of video impressions (6.4%). The engagement around video updates were up 25% year on year and 58% quarter over quarter.

Adobe FB Video Engagement Q1 2014

What are your findings around Facebook updates? What content types perform and which don’t? Is Friday really such a powerful day for you as well?

Infographic: How Google Ranks Your Website's Relevance

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Google Rank WebsitesThis is one of those secrets that is discussed in every single seminar we do: How does Google rank websites? Why does my website not rank higher than my competitors? What could be the best SEO strategy so that Google ranks us under the first three results?

The Google’s algorithm is one of the biggest secrets in the marketing world. The 200+ ranking features make it very challenging to find the right web strategy of your content and website structure. So, what’s the best way to develop a “Google-loves-us” strategy?

Neil Patel has created a nice infographic that illustrates the main components of the Google algorithm. Let’s see what he comes up with…

How Google Determines Where to Rank Your Website
Courtesy of: Quick Sprout

Spot On!
The main challenge to drive more traffic via search lies in understanding the holistic approach of Google’s algorithm. Obviously, it is about the final user that works with the website, reads the content and shares it through their own social communication platforms. Over are those days when people though the “link-in-link-out” game will solve the SEO war, when companies got paid for building link farms, and people got money to bring more links in. In the end, the user decides on what they need, and finally the Google Algorithm reflects that.

Study shows, how B2B decision-makers consume vendor content

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Some weeks ago, we spoke about a study that described what B2B decision makers expect to read on vendor websites. Now, a new study of 352 buyers (predominantly large businesses) from The CMO Council and NetLine shows that the majority of organizations (94%) favors to curate and circulate relevant content in their organization before finally deciding to purchase B2B solutions and services. For years, marketers thought B2B buyers and influencers alike are simply using vendor-related content from time to time.

The study makes clear that there is no real sharing structure to be made out from company to company. However, there are three main patterns that the study highlights in their results:
– From the Middle Out (35%): Execution-level executives search and find content about vendors/products and make the purchase. Senior management gets educated thorugh them why the decision was made.
– From the Bottom Up (30%): Junior or mid-level employees find vendor-related content and share their discoveries with senior management. Then they make the final decision.
– From the Top Down (29%): Senior managers find the content, then share it with lower-level managers for analysis and final purchase.

CMO Council Netline B2B content sharing

The same as with the sharing patterns, there are three key personas within the businesses who act according to their own behaviors, expectations and needs.
– Researchers: Primarily focused on new industry reports/research to inform them of advancements in solutions, trends affecting the markets, and opportunities for improvement.
– Influencers: Interested in both thought leadership found in trusted third-party channels and vendor-branded technology specifications, data sheets, and use cases. Their special interest is in summarized content, i.e. infographics, videos, and blog comments.
– Decision-Makers: Want to stay informed through broad research reports and analyst commentary. However, they expect to have access to detailed data to enable better decision-making at the tail end of the purchasing funnel.

Spot On!
The study reveals some further interesting insights. The vendor selection is major to moderate influenced by online content, find 88% of the B2B buyers and more than a third (38%) find that online content provides strategic insights and shapes the purchase decision. The content that is valued the most is research reports and studies (65%), technical spec and data sheets (50%), analyst reports (46%), whitepapers (35%) and posts on trade publishing sites (30%). The power of Google and the vendor website comes out as well: When more than two third state they start their vendor-related content sourcing with search engines and portals, it shows that the best training the marketers is to read the two B2B studies and draw some conclusion out of it for the future of your own content, PR and marketing acitivites. And if you cannot find a solution, we are happy to help…