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Although Facebook and Twitter are highly rated from internet consumers, blogs are the standard approach for marketers in the business world (b2b). eMarketer just released a study that states 34% of all US companies are running a public blog. The outlook for 2012 is even more promissing: The study projects an increase by 11 points […]
The latest Nielsen study makes us believe that email is loosing momentum to social media and games and comes in third place in web usage of the Americans. Not really correct, when you think of email communication being some integral part of games and social networks… Ever wondered how long a b2b sales cycle from […]
The question for marketers working with the social influencers is often how can we integrate those opinion leaders into our marketing strategy. Just found a post with 3 tips that give some guideline on how to interact with influencers to increase your marketing output. Social Media, well… let’s says strong relationships, will make our life […]
Nachhaltigkeit in Social Media fordert Unternehmen Social Media hat sich innerhalb kurzer Zeit zu einem neuen Element im Mix der Unternehmens-Kommunikation etabliert. Unternehmen und Agenturen erkennen zunehmend mehr Chancen, die ein Social Media Engagement bietet. Sei es in der Marketingkommunikation, in der PR, im Vertrieb, HR oder Sales. Über die neuen Möglichkeiten wird nicht nur […]
Every social media expert out there loves talking about The Cluetrain Manifesto and it’s impact on the future of our marketplaces. Now that the Cluetrain is more than 10 years old, I am trying to follow it’s creators in order to see how their views have changed. One of the founders Doc Searls -after Christopher […]
One of the great things about being a busines blogger is that you have the opportunity to exchange thoughts and views with interesting and successful business people. People you would never get to known in life but then meet them for a drink, for dinner or -which I really appreciate- for lunch. Sometimes you are […]
The importance of blogs in a web-strategy cannot be overestimated. Ann All has some good insights in leading tech company’s efforts on blogging and why blogs remain the key element of a web-strategy. Implementing a social media strategy in a company has proven to be a successful operational investment. But how to do it? Salesforce […]
Can social media have a psychological influence on your customers? According to Dr. Rachna Jain it can if we see it from a perspective of spreading content the viral way. This, she shows seven strategies companies can employ to help their content succeed. Ever wondered how search results (SEO) and your input in the social […]
On the social web visibility is everything – but how to create visibility? Denise Wakeman tells us three steps how to get started strategically… What will social media marketing look like in 5 years? Louis Gray, Silicon Valley blogger, shares his thoughts: “This practise of social media marketing is going away… – social media marketing […]
We have asked ourselves this question when talking about the future working place and personal branding on the Lotus JamCamp: How effective are corporate social media policies? This study by security solutions provider nCircle shows again that 39% of the companies still ban social media usage at work. Reason: Security risks! While F-Secure finds that […]