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When you hear the term “marketing mix”, what do you think…? Pause! Think… Pause! Does that sound familiar to you? For some of you it might. To others it blurs as they follow the hypes as new marketing topics that are shouting at them. Or did you listen to their silent tones? Isn’t it better […]
The world is all about business cards. Business cards reflect the contacts that your business is reaching out for. Half a year ago, Samsung found the master of business card throwing and hired him for their new campaign. They filmed his fantastic capabilities with their (new) Samsung Digital Camcorder H205. In the meanwhile, the video […]
The new report Social Media and Online PR Report 2010 by Econsultancy and bigmouthmedia shows that 95% of companies have tried Social Media and 40% didn’t really get it. The main findings on tactical use can be taked in this picture…: Facebook. Twitter an Youtube rule. Marketers and PR people often ask what are the […]
What are good case studies for viral productions? A question, I get asked quite frequently. Please find the link to a selection by AdAge which I would also recommend. The recruiting business will have changed in 2020. Job Boards have to improve their services and social media could be one solution for it. HR managers […]
Content in the B2B space continues to be… king. Especially since Social Media conquers the interest of users and consumers, companies have to establish a good content strategy in order to attract the interest of their audience properly. Junta42 and MarketingProfs, supported by American Business Media and the Business Marketing Association, made a research with […]
Every marketer is looking for the key to Facebook success. A study by Vitrue, a social media marketing agency, reveales a secret… which is not a secret in my eyes anymore. As we know it from the email marketing era: Couponing and savings are driving engagement. Images and photos outperformed video and text by 22% […]
The main message of the dmexco 2010 can be concluded as follows… Marketers have to face the fast dynamics of a changing advertising industry. The new topics they will be tackling in the future are predictive behavioral targeting, multiscreen targeting, augmented reality as well as mobile device advertising and … of course Social Media. Facing […]
The search engine for the future is Facebook. Or let’s say social media. Sanjay Metha discusses “What is a search engine? and comes to an easy result: From a users perspective it is a platform where I can quickly get relevant results for whatever I am looking for. And his result is that social media […]
According to the latest Pew Internet & American Life report the demographics of older internet users turning to social media is on massive growth. The study results show that 47% (April 2009: 23%) of internet users age 50-64 and 26% (April 2009: 13%) 65 and older use social networking. And the main reasons for the […]
One of the latest articles of AdAge highlights the reach of the biggest Facebook fan pages of brands. The article makes clear that many marketers have more success these days with their social media presence than with their traditional “owned media” – their brand sites. The question arises if the new “owned media” will become […]