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Führen Sie noch ein lineares Leben? Ich meine, wie chronologisch ist Ihr Alltag noch? Abnehmende Tendenz, sagen Sie? Warum wundert mich das mal wieder nicht? Linearität. War das nicht gestern? Oder kehren wir schon wieder zurück zur Normalität der Gradlinigkeit? Stehen wir morgens noch auf, um als erstes den Kindern volle Aufmerksamkeit zu schenken, dann […]
Last year, I had the pleasure to announce this gentleman for one of the main dmexco stage panels. And I can tell you, it was not fun to complement him to go off stage when their speaking time was up. Terence Kawaja is a funny character and great speaker, and he doesn’t like being stopped […]
The value of corporate newsrooms has been discussed for years. Now, a recent Proactive Report survey by Sally Falkow, president of PRESSfeed: The Social Newsroom, gives insights into what the power of newsrooms could be and where journalists stand so far with them. The survey strikes the fact that the PR industry hasn’t adapt to […]
In an interactive infographic called “The Unruly Viral Spiral”, we get to see the value of social video and what it has achieved in the last eight years from 2006-2013. The graphic visualises that the top three branded videos have massively increased in shares. Since Old Spice had their massive success the top three brands […]
The team of WestJet made a Christmas afford to bring some Toronto passengers a personalized gift at their destination. With an interesting technology approach, they made some wishes becomes reality…like miracles really do happen. I have to admit that the campaign massively reminded me of the former KLM Surprise campaign but still the marketing budget […]
Whether you use hashtags “#” or not, they have made their history since first introduced in 2007 by Twitter. They became the filter, not only for Twitter – also for special topics, for branding, for trends, and for what not. Although many people ignored hashtags from the beginning on the social platform, they find more […]
Some years ago, I have written about the Retweet button being the “killer of positive blog comments”. Over the years in many seminars and speeches, I have stressed the point that the ROI of the social web is not about generating high quantity in “thumbs up” on Facebook or Retweets on Twitter, or anything automated […]
In an era where Big Data rules in many companies’ marketing departments, it is interesting to see where pay-per-lead marketers see the best value in. A recent survey by Business.com conducted in May 2013 of 500 active pay-per-lead advertisers (with SMB market focus) states that most B2B marketers value a buyer’s purchasing time horizon as […]
We all know that ratings, reviews and recommendations -the 3 R’s of the social consumer- rule the modern world of shopping and our daily customer journeys. When we are trying to figure out the coolest holiday hotel, the latest gadget or the cheapest flights, people tend to rely on what online reviews tell them before […]
Es gibt so manchen Imagefilm, der einen zum Nachdenken anregt. So hat auch die P&G einen solchen erstellt mit dem schönen Titel “Der tägliche Unterschied”. Mit dem Spot will man beleuchten, dass auch die kleinen Alltagsgewohnheiten einen großen Unterschied für das Lebensgefühl jedes Einzelnen, aber auch der ganzen Familie macht. Das verwundert natürlich nicht. Schließlich […]