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According to a recent study by KN Dimestore and SocialVibe brand messages and incentives influences most consumers to pay more attention to ads. In fact, if companies combine these two advertising and brand strategies, the interaction of consumers with brands increases by 91% and brand perception by 38%. The study -which gathers data from more […]
Although the mobile hype is massive, there are studies that question the power of smartphone mobile advertising and it’s efficiency. A new research from YouGov shows consumers accept placements as part of their day-to-day mobile experience but consider them intrusive (79%) and tend to ignore them altogether. Only 5% think mobile ads are a good […]
Is the iPhone a killer for mobile advertising? A study by Chitika says: Yes, it is as iPhone users click the fewest mobile ads. Is the internet the future of radio? At least in the US it obviously is – according to a study by Knowledge Networks: 18% of the time US consumers use media—nearly […]
Erfolgreiche mobile Werbung ist nativ – zu diesem Ergebnis kommt eine von Facebook beauftragte Studie des US-Instituts IHS Technology. Auch wenn es nicht völlig neu ist, dass native Werbeformate auf mobilen Geräten aussichtsreicher sind als die aus dem Display-Bereich übernommenen klassischen Banner, fallen die Zahlen der aktuellen Studie doch überraschend deutlich aus: Laut IHS werden […]
Werbung kann sich verändern und Werbung verändert sich ständig. Werbung passt sich den Menschen an und Menschen „passen“ sich der Werbung an, bzw. sie akzeptieren Werbung, wenn sie in ihr Leben „sinnvoll“ und „angenehm“ eindringt, bzw. sie akzeptieren Werbung, wenn sie sich daran gewöhnt haben und Werbung ausblenden oder ignorieren können. Menschen lehnen Werbung meist nur […]
Last year’s CNBC study examined that C-level execs were more mobile than their senior counterparts in middle management. This year’s CNBC’s Mobile Elite survey -based on more than 600 online interviews across Europe, Asia and North America – shows that the usage and impact of mobile devices amongst business executives is higher than ever. Six […]
A recent study suggests that marketers should focus more on social media advertising and native promotions. The results of the study conducted by Millward Brown Digital for MediaBrix show that these tactics are more effective than email. The respondents -300 marketers from Fortune 5,000 companies in 17 business categories- of the study answered with the […]
Die Schweizer zeigen mal wieder wie’s geht. Watson.ch ist seit dem 22. Januar online, und das was dort geboten wird, gefällt mir ausgesprochen gut. Das neue Medienformat, das von dem ehemaligen Chefredakteur von 20Minuten, Hansi Voigt, entwickelt wurde, kommt mit aktuellen Nachrichten und einem tollen Design daher. Hansi Voigt hat zum Start von Watson ein […]
In a consumer world that is becoming more and more mobile technology driven, the outreach to customers depends on sending the right message at the right time in the right context with the right content impulse. Retail marketers need to be aware of how micro-location and proximity marketing will connect them with those early mobile […]
There are some secrets in online marketing, and there are those that have become common knowledge which people might spread in infographics. However, it is still a challenge for most marketers to detect those inbound marketing insights that simply come from the structure and content of a website. If you as a marketer are looking […]