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Obviously, there is a difference when targeting men and women. Their purchase behaviour differs in many ways. Who is searching more for coupons, bargains or the latest gadets? According to a report by Microsoft, marketers should have an eye on the right mix between banner advertising, search engine optimization (SEO) or pay-per-click (PPC) tactics in […]
Das Jahr 2012 hatte es in sich. Viele neue Themen standen auf meiner Agenda. Das Digital Business entwickelt sich ständig weiter – schneller als manchem lieb ist. Die rasante Geschwindigkeit ist für viele Unternehmen kaum zu bewältigen. Altbekannte Business Modelle stehen vor dem Aus, neue Business Modelle entwickeln sich rasant und rollen den Markt auf. […]
Mobile Commerce ist und bleibt ein Trendthema. Ob der Durchbruch kommt, wird zawr jährlich vorhergesagt – 2010, 2011 und natürlich auch in diesem Jahr- doch wann er in Deutschland dann endlich im Handel Einzug findet? Wer weiß das schon… Wiedereinmal greift eine Studie den derzeitigen Mobile-Hype auf. Die Erkenntnis… Der Nutzer ist schon längst im […]
How often do we stop our online purchasing process? How often do we not pay what is chosen to be in the basket? And how often do we leave an online shop frustrated? In a recent study by Mastercard Worldwide conducted by Harris Interactive we acknowledge how consumers are feelings about online commerce, as well […]
Augmented reality (AR) has a glorious future according to a new market research published by MarketsandMarkets. It will be interesting to see which role QR codes play in that future as more and more technologies arise. The new market research report “Global Augmented Reality (AR) Market Forecast by Product (HMD, HUD, Tablet PC, Smartphone) for […]
Wenn man sich fünf Jahre theoretisch und praktisch mit dem Thema Social Media Marketing und rund zehn Jahre mit Community Building in der digitalen Welt beschäftigt, sind die akademischen Expertenansichten spannend sowie dem eigenen Wissen diesbezüglich förderlich. Ich schätze es zudem, wenn Menschen Print eine Chance und mal einen gegliederten Rahmen präsentieren. Die Limitationen ein […]
The latest market outlook by Deloitte predicts that in 2011 social networks are likely to surpass one billion unique members and may deliver over 2 trillion advertisements. Although this sounds impressive, it is modest compared to other media, the CPM remains low and the market share remains at only 1% of the global online ad […]
When the the iPad certainly was introduced by Apple’s CEO Steve Jobs it was said to be “a truly magical and revolutionary product.” This week I have bought an iPad myself and have tried to understand what the tablet is capable as a mobile business device. I cannot really say it failed. And a new […]
The main message of the dmexco 2010 can be concluded as follows… Marketers have to face the fast dynamics of a changing advertising industry. The new topics they will be tackling in the future are predictive behavioral targeting, multiscreen targeting, augmented reality as well as mobile device advertising and … of course Social Media. Facing […]
Just some weeks ago, I have been talking about the idea of replacing loyalty cards by social networking customer service to drive customer engagement. Now, the New York Times has extended the idea by the integration of location-based advertising using Foursquare… and of course replacing loyalty cards by social networks activity and mobile apps. The […]