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The customer service world around us is changing with the social web, new technologies, and especially mobile apps. The question is how much this is effecting our perspective of the real offline world around us. A new technology is evolving that is beginning to connect the offline and the virtual world from a customer perspective […]
If your company sells children (car) seats, diapers, baby buggies or lipstick, when it comes to engaging at-home moms you may think about social networks. At least two recent reports from the Retail Advertising and Marketing Association (RAMA) conducted by BIGresearch as well as another one conducted by Lucid Marketing and analyst Lisa Finn in […]
The world of advertising is changing and becoming more engaging… The latest FIAT 500 campaign shows what augmented reality and advertising can create for a campaign in Spain… THX to DigiMaverick. Placing ads on mobile phone applications seems to become one of the rising stars these days – and is done in a perfect way. […]
Although a study shows that 36% of internet searches lead to negative results, Microsoft and Google are still fighting their virtual competition for the best search engine – Bing vs. Google. Now, an eye-tracking study by User Centric offer a first look in the success of both. In sponsored links Bing performed better… “However, sponsored […]
If we can believe in a recent study ‘Beyond advertising: Choosing a Strategic Path to the Digital Consumer‘ by IBM Institute for Business Value, then ad agencies are years behind in catching up to digitally savvy consumers – although consumers are moving their media consumption online more quickly than anybody could have expected. Now, despite […]
What’s Google’s next big revenue driver? Capturing one of the biggest markets owned by platform owners? If so, there are 3 things Google needs to make display ads a big business, says Google CEO Eric Schmidt… “The first problem if you have a display property, it’s very difficult to figure out which ad to show. […]