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Twitter is hiring a VIP concierge. Not true… yes it is. The internet is the world of freebies? Not anymore and there are good reasons for it. The Economist refocuses the old strategic approach on paid services on the internet which is a great wake-up call for the web world – and again reminds me […]
If we can believe in a recent study ‘Beyond advertising: Choosing a Strategic Path to the Digital Consumer‘ by IBM Institute for Business Value, then ad agencies are years behind in catching up to digitally savvy consumers – although consumers are moving their media consumption online more quickly than anybody could have expected. Now, despite […]
There is a lot happening on Twitter and some companies might ask if their competitor already uses Twitter in the means of some corporate communication, service tool or some thing else. Andrew Kinnear created a wonderful list on ‘Consumer and Business Brands on Twitter‘. And if you are an exec and want to see some […]
The investment bank RBC Capital Markets sees Facebook in three years leading the online market – and leaving Google behind. Their argument: traffic. When watching the Google traffic, it becomes obvious that almost 20% of the Google traffic comes from social networks, RBC thinks. Facebook is growing and growing, in January Facebook had already 175 […]
Excellent, the media meltdown by the American group blog Xark … Great, funny ad by McDonalds… Some viral campaigns can really deliver what they promise…
Now, there has been a lot, a lot, a lot of thoughts and talk lately on how Twitter will be making money. Finally, Twitter is experimenting with a new revenue model as Techcrunch tells us… First, it seemed like a nice idea to promote their own service (i.e. widgets and search), which I thought is […]
Chief Marketing Officer (CMO) Council’s Marketing Outlook 2009 states that CMO’s see their budgets stable. Almost half of all asked CMO’s (54,1%) say their budgets will increase or at least remain. What is the value of a click? Obviously, the best deal is transforming a consumer into a customer. For 36% this seems to be […]
Most of big companies are not really relying on social media, nor evaluating it seriously. Susan Rice Lincoln found some answers why ‘big brands struggle with social media’. She found six reason. Social Media is… – … often viewed as just another marketing channel. – … does not fit into current structures – … a […]
The recent Nielsen study ‘Global Faces and Networked Plazes‘ focuses on the increase of social networks in terms of worldwide reach and extension. The results emphazise the rise and importance of communities but also the dynamic of the intention to grap more market share. Talking of reach, Facebook -the worldwide leader in the social network […]
The fifth annual Digital Outlook Report from Razorfish helps marketers make smarter decisions about their digital media spend – especially in a recession. The latest executive summary of the 2009 DOR summarizes three main statements: Portals continue to lose their grip, social media becomes social influence and long tail TV rises. Measurement on the spot: […]
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